Introduction
Welcome at Lunch2.0 about Second Life and virtual worlds
Welcome at Lunch2.0 about Second Life and virtual worlds
ONE Agency is a new style
 interactive agency, with
     over a decade of
       experience.
We see ourselves as a third
 ...
ONE Agency is a new style        ONE Agency uses the
 interactive agency, with     internet, (interactive) TV,
     over a...
ONE Agency is a new style                       ONE Agency uses the
 interactive agency, with                    internet,...
ONE Agency is about
“New Interactive Communication”
Some of our customers
State-of-the-art websites
Rich Media Sites
2.0 And Community Projects
ONE Agency meets Philip Rosedale
(CEO Linden Labs)
ONE Agency meets Philip Rosedale
(CEO Linden Labs)
ONE Agency meets Philip Rosedale
(CEO Linden Labs)
Virtual Worlds
   Making sense of
Virtual Worlds and Second Life
What are virtual worlds?

A virtual world is an online 3D virtual world where members meet and
discuss as three dimensiona...
What are virtual worlds?

A virtual world is an online 3D virtual world where members meet and
discuss as three dimensiona...
So we understand each other
★ Avatar — A 3-D representation (realistic or otherwise) of an internet
   user. (The name der...
A bit of history
1985                                             1995
The first large scale commercial networked
         ...
Today
Today
EverQuest
Today
EverQuest

            World of Warcraft
Today
What’s next?




     15
What’s next?   Twitter + Second Life
                 Across platforms




     15
Second Life Basics
An Island




             A piece of land




                               A building
An Island
            Second Life is build
            up of islands. A set of
            islands can be
            comb...
A piece of land
              Islands are cut up in
              pieces of land which
              can be sold
         ...
A building
             Second Life residents can
             build whatever building
             they like on their pie...
Let’s dive deeper into Second Life

       Introducing:
         Miel Van Opstal
         Enthusiast Evangelist Microsoft
...
Thank you Miel
BUT

      Don’t believe the hype!


           Philip Rosedale (CEO Linden Labs)
“Second life will only be mature in abou...
So Why Second Life
So Why Second Life
★ NOT:
  • To generate impressions
  • To reach a huge audience
  • To score high on traditional ratios
So Why Second Life
★ NOT:
  • To generate impressions
  • To reach a huge audience
  • To score high on traditional ratios...
So Why Second Life
★ Second Life offers a remarkable visualization of how online virtual
   communities work.

★ Avatars c...
What are the opportunities
 Build                 Build            Build
a house              an island         a world
What are the opportunities
 Build                 Build                                   Build
a house              an is...
What are the opportunities
 Build                 Build                                   Build
a house              an is...
What are the opportunities
 Build                               Build                                   Build
a house     ...
What are the opportunities
 Build                               Build                                   Build
a house     ...
What are the opportunities
★ The essence of Second Life is community and communication.


★ People active in Second Life a...
How to go into virtual worlds
How to go into virtual worlds
★ Become part of the community
  • Build your business in collaboration with the SL community.
How to go into virtual worlds
★ Become part of the community
  • Build your business in collaboration with the SL community.
How to go into virtual worlds
★ Become part of the community
   • Build your business in collaboration with the SL communi...
How to go into virtual worlds
★ Become part of the community
   • Build your business in collaboration with the SL communi...
Closing thoughts


Virtual worlds exist since about 10 years now, but technology and
              networking have only ju...
Questions?

      Bert
          Van Wassenhove
      ONE Agency NV
      Technologiepark 3
      9052 Gent
      T +32 9 ...
Virtual worlds (ONE Agency)
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Virtual worlds (ONE Agency)

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Presentation about virtual worlds (e.g. Second Life), presented on ONE Agency's first Lunch 2.0 (lunch20.one-agency.be)

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Virtual worlds (ONE Agency)

  1. Introduction
  2. Welcome at Lunch2.0 about Second Life and virtual worlds
  3. Welcome at Lunch2.0 about Second Life and virtual worlds
  4. ONE Agency is a new style interactive agency, with over a decade of experience. We see ourselves as a third generation agency.
  5. ONE Agency is a new style ONE Agency uses the interactive agency, with internet, (interactive) TV, over a decade of print, events ... to reach experience. and interact with your customers where they We see ourselves as a third really are. generation agency.
  6. ONE Agency is a new style ONE Agency uses the interactive agency, with internet, (interactive) TV, over a decade of print, events ... to reach experience. and interact with your customers where they We see ourselves as a third really are. generation agency. ONE Agency helps you design, build and manage fresh, bold, creative “new media experiences” using cutting edge technology.
  7. ONE Agency is about “New Interactive Communication”
  8. Some of our customers
  9. State-of-the-art websites
  10. Rich Media Sites
  11. 2.0 And Community Projects
  12. ONE Agency meets Philip Rosedale (CEO Linden Labs)
  13. ONE Agency meets Philip Rosedale (CEO Linden Labs)
  14. ONE Agency meets Philip Rosedale (CEO Linden Labs)
  15. Virtual Worlds Making sense of Virtual Worlds and Second Life
  16. What are virtual worlds? A virtual world is an online 3D virtual world where members meet and discuss as three dimensional characters.
  17. What are virtual worlds? A virtual world is an online 3D virtual world where members meet and discuss as three dimensional characters.
  18. So we understand each other ★ Avatar — A 3-D representation (realistic or otherwise) of an internet user. (The name derives from the Sanskrit word Avatāra, meaning "incarnation" and it was popularised by Neal Stephenson in his cyberpunk novel Snow Crash (1992).) ★ Persistent world — A persistent world’s plots and events continue to develop even while some of the players are not playing their character. ★ MMORPG — Massively Multiplayer Online Role-Playing Game Thanks to Wikipedia
  19. A bit of history 1985 1995 The first large scale commercial networked Beta launch of “Alpha World”, now Active Worlds, multi-user virtual world “Habitat” was the first 3D virtual world and still active today. launched. 12
  20. Today
  21. Today EverQuest
  22. Today EverQuest World of Warcraft
  23. Today
  24. What’s next? 15
  25. What’s next? Twitter + Second Life Across platforms 15
  26. Second Life Basics An Island A piece of land A building
  27. An Island Second Life is build up of islands. A set of islands can be combined to make a bigger island. There is a central piece of ‘mainland’.
  28. A piece of land Islands are cut up in pieces of land which can be sold individually.
  29. A building Second Life residents can build whatever building they like on their piece of land.
  30. Let’s dive deeper into Second Life Introducing: Miel Van Opstal Enthusiast Evangelist Microsoft Alias Coolz0r Courier
  31. Thank you Miel
  32. BUT Don’t believe the hype! Philip Rosedale (CEO Linden Labs) “Second life will only be mature in about 10 years time.”
  33. So Why Second Life
  34. So Why Second Life ★ NOT: • To generate impressions • To reach a huge audience • To score high on traditional ratios
  35. So Why Second Life ★ NOT: • To generate impressions • To reach a huge audience • To score high on traditional ratios ★ BUT: • To get a feel for the community experience (it feels real) • To look into the future of interactive communication and media. (communication, personal contact online, ...) • Cherry on the cake: Return on Buzz
  36. So Why Second Life ★ Second Life offers a remarkable visualization of how online virtual communities work. ★ Avatars can build their own community within Second Life by setting up ‘groups’ and making ‘friends’: ★ This community-forming aspect is a cornerstone to success in Second Life.
  37. What are the opportunities Build Build Build a house an island a world
  38. What are the opportunities Build Build Build a house an island a world Buy & selling of virtual • objects and services • Virtual real estate development • Subscription • Microtransactions
  39. What are the opportunities Build Build Build a house an island a world Buy & selling of virtual • objects and services • Virtual real estate development • Subscription • Microtransactions
  40. What are the opportunities Build Build Build a house an island a world Buy & selling of virtual • Advertising (virtual • objects and services traditional) • Virtual real estate • Creating highly involving development digital experiences • Subscription • Interacting with your audience • Microtransactions
  41. What are the opportunities Build Build Build a house an island a world Buy & selling of virtual • Advertising (virtual • objects and services traditional) • Virtual real estate • Creating highly involving development digital experiences • Subscription • Interacting with your audience • Microtransactions
  42. What are the opportunities ★ The essence of Second Life is community and communication. ★ People active in Second Life are there mainly to meet people and build a (virtual) social network. ★ Therefore success in Second Life requires a marketing 2.0 approach, building a conversation with the audience is crucial.
  43. How to go into virtual worlds
  44. How to go into virtual worlds ★ Become part of the community • Build your business in collaboration with the SL community.
  45. How to go into virtual worlds ★ Become part of the community • Build your business in collaboration with the SL community.
  46. How to go into virtual worlds ★ Become part of the community • Build your business in collaboration with the SL community. ★ Be relevant to the people in SL • Offer a service in SL • Provide entertainment • Leverage the communication possibilities
  47. How to go into virtual worlds ★ Become part of the community • Build your business in collaboration with the SL community. ★ Be relevant to the people in SL • Offer a service in SL • Provide entertainment • Leverage the communication possibilities ★ Don’t copy real life or even the internet • Think out of the ‘real life’ box
  48. Closing thoughts Virtual worlds exist since about 10 years now, but technology and networking have only just caught up. Today virtual worlds really start developing themselves, mainly through their own communities. Experimenting is the only way to be on this fast moving train. But experiment intelligently 28
  49. Questions? Bert Van Wassenhove ONE Agency NV Technologiepark 3 9052 Gent T +32 9 2436 011 M +32 497 52 74 01 bert.vanwassenhove@one-agency.be Second Life: Bert Heyse www.one-agency.be

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