StickyGarlic Communications' Brochure

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StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.

Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.

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StickyGarlic Communications' Brochure

  1. 1. Digital Media Marketing
  2. 2. StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy. Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts. About Us
  3. 3. Value Proposition Understand your business thoroughly Understand your current and potential customer profile, business environment along with opportunities and threats Understand your business objectives and goals Insight driven communication
  4. 4. Key Benefits StickyGarlic Communications Create Engagement Generate Response Create Results Create Transactions Create Equity Build Communities Build Brand Advocates Create Leverage Brand Side Business Side
  5. 5. Services Provided • regular updates and engagement on all the relevant social media platforms. • designing and execution of Facebook , YouTube and LinkedIn advertisements. • designing and execution of social media driven campaigns. • designing user friendly applications for facebook, and all the leading mobile platforms including IOS, Android, Blackberry and Windows. • online reputation management. • website development and design. • we also provide print media artwork solutions.
  6. 6. Website and Application development We offer custom mobile application development on mobile operating platforms like iOS, Android, Blackberry and Windows. Our team of mobile experts deliver Apps that encourage downloads, offer intuitive user experience and ensure High ROI. We offer full spectrum of high quality Web design and development services which help you achieve tangible business value and remain competitive in today's evolving marketplaces.
  7. 7. Social Media Marketing
  8. 8. Social media is changing our world The power to define and control a brand is shifting from corporations and institutions to individuals and communities.
  9. 9. Social media influences people
  10. 10. Top Social media tools • social networks • news & bookmarking • blogs • micro blogging • video sharing • photo sharing • wikis
  11. 11. • fastest growing social network in India and the world with over 800 million users. • powerful tools to engage and understand your audience:  brand pages  custom applications  targeted advertising  audience insights/metrics  opinion polls  hold contests and giveaways  drive campaigns Facebook
  12. 12. • share timely information. • promote useful content including resources, contests, deals, etc. • personify your brand. • connect with your customers and develop leads. • build credibility and influence. • listen to consumer buzz. • research competitors. • reach out to individual customers.
  13. 13. Linked In – Professional Social Network • contains profiles of Fortune 500 executives and leading entrepreneurs  LinkedIn has 29% more six-figure earners than the average website.  The 35-to-49-year-old demographic uses LinkedIn, 19% more than the average website. • On LinkedIn you can:  increase your number of leads.  increase the lead quality.  branding and positioning your Company.  capturing your target audience in a group for marketing or market research purposes.
  14. 14. Blogs • engage in dialogue with your customers. • improve your search engine visibility. • promote product launches and events. • gain expert status by providing useful tips.
  15. 15. Photo Sharing • detail the launch of a new product, from initial sketches to the launch party. • promote special events, charitable campaigns, and awards ceremonies. • provide an inside look at your organization, making it appear glamorous, busy, fun, or innovative.
  16. 16. Video Sharing • upload videos and share them with people. • videos can be a place to showcase your leadership in a field, and spread customer testimonials. • helps you gain exposure and direct traffic back to your website.
  17. 17. Our Approach Assess Opportunities Define Target Audience Understand target audience (better) Build Social Infrastructure (Identify channels) Deploy and engage
  18. 18. A few case studies of our work
  19. 19. Case Study 1: Brand identity and social media Travel cakes Objective: When Travel cakes decided to start providing alternative travel solutions to Northeast India, they needed to create a brand identity and increase brand awareness on the social media platform which is a reflection of the concept of Alternative Tourism. It was critical to leave a deep impression in the minds of the niche target audience. Solution: We created the identity with an empty road in the midst of huge mountains, using the tree and the road to depict T and C of the word Travel Cakes. It was an apt representation of the concept of Alternative Tourism. We also indulged into active engagement on social networks such as facebook, twitter, pinterest and tumblr via the use of tailored content, conversations, informative blogs etc. The core idea was to promote different aspects of the region such as culture, tradition, flaura and fauna etc and also cultivate the ideology of alternative tourism. Result: The brand identity has been highly appreciated by the customers and in less than 6 months raised inquisitiveness about the brand and its services. We are also able to generate hot leads via social media and increased engagement and higher levels of search engine visibility. Brand Identity
  20. 20. Travel Cakes
  21. 21. Achieved engagement percentages over 12% Engagement Percentage
  22. 22. Generating leads via Twitter conversations
  23. 23. Pinboards for TravelCakes
  24. 24. • Blog for TravelCakes
  25. 25. Case Study 2: Social media for Kart and Kriss Objective: Kart and Kriss is a fashion label from the house of Vintage Clothing Works. They wanted to increase their brand awareness and visibility on the social media platforms and also generate sales enquiries through engagement. Solution: We started their brand page on facebook and twitter to connect with the existing and potential Target Audience. We tailored engaging content and introduced fun-filled contests to create substantial buzz about the brand. The essence of communication is to promote the culture of bold and progressive clothing which connects the brands’ youth target market. Results: The content and the contests garnered phenomenal response which eventually resulted in a radical increase of facebook fan base of 4500 in just the span of a month. Also, we were able to generate multiple leads and sales enquiries.
  26. 26. Reached a fan base of 4500 fans within a month
  27. 27. Engaging Contests
  28. 28. Engaging Contests
  29. 29. Engagement Percentage Achieved engagement percentages over 14%
  30. 30. Generating sales enquiries
  31. 31. Portfolio Corporate Branding and logo designing Social Media Print Media Artwork Bangalore’s largest music store Fashion label from the house of Vintage Clothing Works Alternative Travel solutions provider for North East India South East Asian cuisine specialty restaurant Digital Media Study
  32. 32. Contact Details  Sizzil Islam Choudhury Email id: sizzil@stickygarlic.com Phone number: 9986642225  Aritra Chatterjee Email id: aritra@stickygarlic.com Phone number: 9886208597 Website: http://www.stickygarlic.com/

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