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50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2

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Are you struggling to grow engagement on a Facebook Group you started?

Or Do You intend to start one and want to know all about how to grow a highly engaged active Facebook Group Community?

Then this is the place for you to get 50 powerful tips curated from the top experts on the topic and brought to you in the form of this blog post. Best Part, you can choose to consume this content in the fashion that suits you the best.

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50 POWERFUL TIPS ON HOW TO GROW FACEBOOK GROUP ENGAGEMENT? PART 1/2

  1. 1. How to increase engagement on your Facebook Group? Part 1 Episode 4 of AG Speak Digital Marketing for SMEs and Startups
  2. 2. What We will cover? • How to increase the members of your Facebook Group? • Top 50 tips and hacks for a highly engaged and active Facebook Group
  3. 3. Join our Group! • https://www.facebook.com/groups/Sec retSocialMediaSuccessHacks/
  4. 4. How to take your Facebook Group from zero to 1000 in 4 weeks? • Invite Friends • Add it to your Website / email signature / social media channels • Offer a Valuable Freebie as an incentive to join the group. • Facebook Ads to spread awareness of your group.
  5. 5. How to keep your Facebook Group Active and Engaged? 50 tips and hacks that work! This Photo by Unknown Author is licensed under CC BY-NC-ND
  6. 6. 1. Ask Questions • Ask questions that will encourage active participation and engagement. • What’s the last book you read? • How was your work week? • What’s your pet peeve? This Photo by Unknown Author is licensed under CC BY-SA
  7. 7. 2. Make it about them. Not You. • Facebook Group is not about You. Its about the community. Let your group members be your superheroes! This Photo by Unknown Author is licensed under CC BY-ND
  8. 8. 3. Polls • Creating a quick Poll to collect opinions of your group members around a topic of common interest is a great way to generate some engagement! It’s easy and it will get the community involved. This Photo by Unknown Author is licensed under CC BY-NC
  9. 9. 4. Add Value • People will be encouraged to hang around in the group if you consistently add value to their lives. Share a tip. Give advise. Be generous and offer to help. It sets the tone for the group. This Photo by Unknown Author is licensed under CC BY
  10. 10. 5. Tutorials Teach your group something that you know, and they can benefit from.
  11. 11. 6. Ask Me Anything • Host an Ask Me Anything Session. Give your Group members a chance to post their questions in advance so it gives you a chance to prepare and answer them when you host the Ask Me Anything Live session on your group. This Photo by Unknown Author is licensed under CC BY-SA
  12. 12. 7. FB Live • Go Live on your Group using FB live option. They are a great way to build a sense of community, belonging and trust within your community. You must take the lead and show up! This Photo by Unknown Author is licensed under CC BY-SA
  13. 13. 8. Scheduled Content • Did you know that you can schedule content on your Facebook Group? It will help you to manage your time better, if you can pre- schedule a chunk of content in one sitting to post on your Facebook Group for a week! This Photo by Unknown Author is licensed under CC BY-NC-ND
  14. 14. 9. Tell What to Expect? • Create a Post to tell people about the vision and purpose of the group. Let them know what they can expect from the group upon joining. This Photo by Unknown Author is licensed under CC BY-ND
  15. 15. 10. Create Rules Rules are important to let your group members know what is allowed and what is not permitted.
  16. 16. 11. Change Cover Photo • It is a good idea to change the cover photo of your group from time to time to keep things fresh! Every time you change the group cover picture, a notification goes to all members automatically from Facebook.
  17. 17. 12. Create Content Days • Create content days for specific type of posts. It gets the group members into a pattern of posting and sharing a certain type of content on specific days. Examples: • Monday Motivation • Tuesday Tip • Wednesday Connection • Throwback Thursday • Fact Funday
  18. 18. 13. Memes • Memes are super trending content pieces. Source for some viral memes that make sense for your group and community. You are sure to get some engagement going.
  19. 19. 14. Quizzes • Create short and fun quizzes and you are sure to get the engagement rate going higher on your group. If you can find ones that are interesting for your target audience, even better! This Photo by Unknown Author is licensed under CC BY-SA-NC
  20. 20. 15. Create Exclusive Content • Don’t make the mistake of posting the same content on your Facebook Page and Facebook group. That’s sure to bring down your engagement rate. Keep the content for your group exclusive so that you members have a reason to stay, because they know that what they get in the group is not available elsewhere. This Photo by Unknown Author is licensed under CC BY-SA-NC
  21. 21. 16. Send Private Messages • You can send private messages to group members easily in the Facebook Group to encourage sharing and post comments.
  22. 22. 17. Welcome New Members • It’s a good idea to send a personalized message tagging all the new group members once in a week and encourage them to introduce themselves in the comments. A sure shot way to get the engagement rate going high!
  23. 23. 18. Quotes Posts • Inspirational Quotes photo posts are proven to generate engagement on all social media channel platforms and Facebook Groups are no exception! Try a weekly #mondaymotivation Quote post! This Photo by Unknown Author is licensed under CC BY
  24. 24. 19. Ask Members to Keep Notifications On • Ask members to keep notifications on so that they can get notified when someone posts new content or comment.
  25. 25. 20. Contests • Contests are fun ways to keep people engaged and motivated to participate. Simple contests that will get people’s creative juices flowing such as “Caption This” Or “Complete the Sentence” are great ideas. Announce winners to reward and recognize participation. This Photo by Unknown Author is licensed under CC BY
  26. 26. 21. Screening Questions • To make sure that you attract the right audience to your Facebook Group, add a few screening questions which members must answer before they can join the group. Simple questions like –”Where did you hear about this group?” or “What business are you in?” are easy to answer questions. You will find this feature in Edit Group Settings.
  27. 27. 22. Challenges • Teach something useful to the group and then host challenges to ask group members to complete a task and post comment with a #missioncomplete!
  28. 28. 23. Tag Relevant Members based on their expertise • Let’s say, someone posts a question in your Facebook Group, and you know a few members who are knowledgeable on that topic, then it would be a great idea to tag them to encourage those group members to add value by sharing their expertise.
  29. 29. 24. Hot Seat • Offer your group members a chance to volunteer to sit in the ‘Hot Seat’ and solicit constructive feedback and critique from the group members on what they could be doing better for themselves in relation to their personal or professional life depending on the group’s composition and need. This Photo by Unknown Author is licensed under CC BY-SA-NC
  30. 30. 25. Join other groups and add value • You can attract more people to check out your group by joining other people’s groups and adding value there based on your subject matter expertise. It will encourage people to check out your group and join if they like what they see.
  31. 31. Thank You. • The next 25 hacks to increase engagement in your Facebook Group coming up in part 2 in the next episode. Scan this code to know more about Anjuli
  32. 32. How to increase engagement on your Facebook Group? Part 2 Episode 5 of AG Speak Digital Marketing for SMEs and Startups
  33. 33. 26. Use Announcements Strategically • Keep members of the group informed about important events, updates and feature posts via announcements. FB allows to features multiple posts as announcements.
  34. 34. 27. Recognize Top Contributors! • It’s a great way to encourage active participation from group members by recognizing them.
  35. 35. 28. Respond to Comments. • It is a MUST DO to keep engagement rate high. Make sure to respond to comments.
  36. 36. 29. Learn More about your Members with Member Profile • Member profile allows group members to easily learn more about and connect with other members. • When you visit a member profile, you may also find a member's group badges, their join date and things in common based on publicly-available information, including: • Mutual friends • Work • Education • Current city • Hometown • Groups in common
  37. 37. 30. Save Time with Pre-approved members feature • Did you know that group admins and moderators can now select members whose content will automatically be approved every time they post.
  38. 38. 31. Use Post Topics to organize Content • Add a post topic to posts to help admins and members quickly search for all relevant content around a particular topic. You can have up to 150 post topics.
  39. 39. 32. Ask Members to invite their friends • Ask and you shall receive. Simply request your group members to invite others they know who might benefit from joining the community. Remind them since they may not know that they can invite others.
  40. 40. 33. Train Group Moderators • Once you have a 500+ group size, it will help tremendously to train a team of group moderators. Use Facebook Messenger Group Chat to create a team and teach them the dos and don’ts of group moderation! This Photo by Unknown Author is licensed under CC BY-NC-ND
  41. 41. 34. Show up everyday in your Group. • Make sure to show up and engage yourself in your group. Whether it is by doing a live or commenting and posting. Spend at least 15 to 30 minutes each day to nurture your group and build your community.
  42. 42. 35. Brand the Group Cover with your colors • While we discourage use of your brand logo on Facebook Groups, you can still create a visual association about who is hosting the group by using your brand colors.
  43. 43. 36. Use #hashtags for posts • Along with creating recurring posts coming up with common hashtags in your group is a great way to keep a rhythm for your posts. Maybe each week there is a question that you ask with a hashtag #questionoftheweek - simple things related to your group.
  44. 44. 37. Use Purge Posts occasionally • It’s a great way to give people an option to exit the group and remove inactive members from the group. Tell people occasionally through a post that you are going to remove members who have not engaged in a while. Ask them to comment on the purge post if they wish to stay.
  45. 45. 38. Use Group Insights effectively • Knowing when your group is most active can help you target times to post important updates. You can also use those times to increase the visibility of a post you need members to comment on.
  46. 46. 39. Link Group to a Facebook Page • It allows you to post on your group as your Page and you can also use Facebook Ads to promote your group and get more visibility.
  47. 47. 40. Host Facebook Watch Party • Launch a Facebook Watch Party on your group to create a shared video watching experience and encourage live comments and ideas exchange within your group members.
  48. 48. 41. Ask Open Ended Questions • Ask open ended questions via posts to generate engagement and comments and offer answers and solutions.
  49. 49. 42. Enable Find a Mentor feature • Facebook Group allow mentorship feature to help members find and seek mentors. This is great to build accountability partners or mastermind teams within the group.
  50. 50. 43. Open Loop for feedback Give your members opportunities to give you feedback and participate in group decisions. Give You can ask members what they’d like to see more of, what they think could be improved and even how they want to get further involved! Ask Empower members to build the group with you. This is the best way to create a sense of belonging and connection. Empower
  51. 51. 44. Host Online Events Host an online event. Use the Events tool to post the time and link to your online event! Invite members and ask them to RSVP and save it to calendar.
  52. 52. 45. Host an Interview with a Guest • Invite experts (even some of your group members) and host guest interviews to share their expertise with the group!
  53. 53. 46. Use Link Shortener to cross promote • If your group’s name is a long, then you may end up with a long link that’s a bit difficult to remember and type. So use link shortening tool to create a short version of the link. Example of our Group: • Actual Link: https://www.facebook.com/groups/SecretSocialMediaS uccessHacks/ • Short Link: http://bit.ly/AGSSSSH
  54. 54. 47. Use Files Section Effectively • Use the files section to host important documents, track progress, or as a FAQ
  55. 55. 48. Organize Monthly Zoom Meetups • Use Zoom to create group meetings where everyone can virtually meet-up during certain times of the month or year. This Photo by Unknown Author is licensed under CC BY-SA
  56. 56. 49. Members on Map Thread! • Get members to put their business on the map. Make a “recommendation” and tag their business Facebook page on the same thread. This way, all the group members will show up on a map.
  57. 57. 50. Coffee on You! • Depending on the size of your group, you can post a Starbucks card in the group and tell them coffee is on you, until it runs out. This Photo by Unknown Author is licensed under CC BY-NC

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