The document summarizes IBM's Business Analytics portfolio. It discusses how IBM's analytics solutions help businesses gain insights, identify opportunities and issues through analysis of internal and external data, and align resources through planning and dashboards/reports. It highlights some key IBM analytics products like Cognos BI, Cognos TM1, SPSS, and Algorithmics. The document also briefly mentions benefits of using Cognos on IBM's mainframe systems and positions IBM favorably in Gartner Magic Quadrants for business intelligence, performance management, and predictive analytics.

1. IBM’s
Business Analytics Portfolio
Presented by Newcomp Analytics
Natalija Pavic
May 07, 2014

2. Growing complexity of business demands for information
Why?
How are we
doing?
What should
we be doing?
…
Analysis
Reporting
Planning
INTERNALDATAEXTERNALDATA
ERP
MAINFRAME
EXTERNAL
BILLING
HR
CRM
…
Dashboarding
Scorecarding
Budgeting …

4. Information
Information-driven and accountable culture
through Dashboards and Reports
Insight
Early identification of
opportunities and issues
through Analysis
Action
Align resources with decisions
through Planning

5. Planning
Analysis
Dashboards/Reports

6. Business leaders ask these questions to grow their business
Both Midmarket and Departmental leaders
IT
“Am I attaining savings and
maintaining infrastructure
(computers, databases,
networks) required to
support growth of our
business?”
Finance
“Do I fully understand my
company’s finances, ROI,
compliance, risk, disclosure
and regularly reporting
requirements?”
Sales, Marketing, Channel
“Am I maximizing sales and
market growth opportunity
through marketing and route-to-
market sales structure?” (direct
sales and partner channels)
HR
“How do I maximize
retention, optimize staffing
mix and attain best practice
benchmark benefits?”
Operations
“Are my back-office and supply
chain infrastructure and
processes effective, maximizing
profitability?”
Top management/Owner
“How do I improve
performance, profitability
and grow my business?”

7. Investing in an Analytics Platform
Risk Management
Competence / Skill Level
CompetitiveAdvantage
Transactional Data
Forecasting &
Planning
Ad Hoc reporting
Information Warehouse
Standardized Reporting
Predictive Modeling
Standards:
Master Data
Dataset Management
Common Dimensions
Applications:
Blue Insight
Cognos BI
Cognos TM1
SPSS
Algorithmics
Excel Automation
Resulting Capabilities:
In Memory Analytics
Integrated Planning &
Analytics
Enterprise Data Scale
Real time reporting
Advanced analytics
Predictive Capabilities
Mobile
Common Delivery:
Finance Analytics Portal

11. MAINFRAME
STACK

13. Benefits of Cognos on z/OS
• Timely, accurate and secure access to
information
• Superior scalability, availability and
performance
• Reduced Cost and Complexity
• Rapid Deployment and Expansion

14. Competitorswhat competitors?

15. Gartner’s Magic
Quadrant
Business
Intelligence
2013

16. Gartner’s Magic
Quadrant
Performance
Management
2013

17. Gartner’s Magic
Quadrant
Predictive
Analytics
2013