Start with cognos 10

IBM Cognos 10 for ISVs & Developers

Vikas K Manoria
Technical consultant – Business Analytics

© 2012 IBM Corporation

Agenda for today

• Value of Business Intelligence
• Key questions that every business needs to answer
• Examine the unique capabilities of IBM Cognos BI
• Understand how ISV/developer solution can be Integrated with Cognos BI
• Share how to start with IBM Cognos BI today
• Understand what help is required and who can help


CIO #1 Concern

Business Analytics 83%
Virtualization 76%

Risk Management & Compliance 71%

Mobility Solutions 68%

Customer & Partner Collaboration 68%

Self-service Portals 66%
Application Harmonization 64%

Business Process Management 64%

SOA / Web Services 61%

Unified Communications 60%

Source: IBM Global CIO Study, n = 2345

4 © 2012 IBM Corporation

Why customers are adopting Business Analytics and
Optimization


A proven track record of superior performance by organizations exploiting
analytics

3x 5.4x
Organizations who are leading Top Performers are 5.4X
in analytics outperform those more likely to use an analytic
just beginning by 3X approach over intuition

Source: Analytics: The New Path to Value, a joint MIT Sloan Management Review and IBM Institute of Business Value study.
Copyright © Massachusetts Institute of Technology 2010.


Business Intelligence & Performance
Management
Answer three important questions that drive better performance
Finance

Sales Operations

How are we doing?
Scorecards and Dashboards

Marketing Why?
Reporting & Analytics

What should we be doing?
Planning, Forecasting and Budgeting
Customer Human
Service Resources
IT/Systems


BI and Performance Management Capabilities Help
Decision Makers Find the Answers

How are Why are we What should
we doing? on/off track? we do next?


Imagine you could gain new insights to….

…predict …apply social …adjust credit …determine
regions where relationships of lines as discount levels for
doctors customers to transactions are select people at
prescribe high prevent churn? occurring to time of sale
volume of account for risk instead of
medication? fluctuations? offering to all?

Pharma Telco Call Loan Officer Retail Sales
Sales Center Rep Associate
Manager


IBM Business Analytics Portfolio


IBM Uniquely Addresses the Range of Market Needs
Increasing client value and increasing revenue and margin
to IBM

GBS Industry/ Industry/ Industry/
Domain Domain Domain
Solutions Solutions: Solutions:
Optimized Optimized
Point Optimized Systems & Delivered
SWG Systems
Solutions e.g. Retail Store
e.g. Operations Mgnt

e.g. IBM Smart
STG e.g. IBM Smart
Analytics System
Analytics System
Retail Solutions

e.g. IBM Smart
Analytics Cloud
GTS

Emerging techniques and active client engagements advance IBM’s
Research expertise, software development and delivery of analytics solutions


•Full range of BI capabilities
•Query, reporting, analysis, scorecarding, dashboarding

•Delivers information where,
when and how it is needed
•Self-service reporting and analysis
•Automated delivery of information in context
•Author once, consume anywhere

•Purpose-built SOA platform
that fits client environments and scales easily


Powers Organizations to Outperform

Business Predictive Financial Performance & Analytic
Intelligence Analytics Strategy Management Applications

Innovation in… Dissemination of… Extension to… Foundation for…

COGNOS

Smarter Decisions.
Better Results.


The Top 10 of Cognos 10
http://www-01.ibm.com/software/analytics/cognos/business-intelligence/trials-demos.html

1. Unified workspace with greater power, intuitive
navigation and cleaner look
2. Breadth of analytics across historical, real-time
and predictive information
3. Collaborative BI through built-in collaboration and
social networking
4. Easy data inclusion by the business from one
value, to entire data sets and external files
5. Analytics on the go for more devices and
disconnected interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing
management
8. Trusted expertise with built-in training videos,
‘how-to’ books and user communities
9. Expanded deployment options include Cloud,
System z, and Power
10.Cognos 10 Ready added value of TM1, Planning,
Analytic Applications and SPSS Modeler

Agenda for today

• Value of Business Intelligence
• Key questions that every business needs to answer
• Examine the unique capabilities of IBM Cognos BI
• Understand how ISV/developer solution can be Integrated with Cognos BI
• Share how to start with IBM Cognos BI today
• Understand what help is required and who can help

Business analytics help optimize decision making

Executive Call Center Customer Experience Network Finance Marketing
Management Management Management Management Management Management

Smart phone PowerPoint Browser Excel Email Tablet

IBM Business Analytics

Dashboards Scorecards Reports Queries Analysis Network Predictive Planning/
analytics modeling budgeting

Message Relational Application OLAP Modern and legacy
sources sources sources sources sources


A Proven Platform for flexibility and cost-effective scale

Increase business adoption while minimizing burden on IT

Purpose-built architecture Common Business Model
• Fast performance; optimized query
• Proactive web-based administration IT
Tools
• Lifecycle management; seamless upgrade Shared Set of
Business
Purpose-Built
Content
Services
Highly leveraged content Services
API
• Author once, consume anywhere
• Open API and Mashup Service Open Data Access

Broad infrastructure choices
Cognos BI Architecture
• In-house hardware
• Virtualized environments
• Workload optimized systems
• Cloud or managed services


Exploit existing infrastructure choices Integrated and optimized with IBM infrastructure
Infrastructure Application Platforms
fit and
Security providers Data integration and
and
and firewalls Data quality tools
Easily Integrates with Existing Environments
web servers databases

Interoperable and extensible Environments (Simultaneously available)
Any J2EE application server
SOAP, XML, WSDL, HTTP(S), OMG
Standards CWM, XML/XMI, WSRP,REST App servers Apache Tomcat (incl.), IBM WebSphere,
SAP NetWeaver, BEA WebLogic, Oracle
Open, Web Services API to programming Application Server 10G
Extend language of choice including Java,
Microsoft .NET Framework, COM & Perl Operating Any combination of Windows, Unix or
Industry Standard Portals including IBM, systems LINUX (RedHat)
SAP, Plumtree, WRSP)
Embed Enterprise Search, BPM, Office, 3rd party Platforms Intel, AIX, HP/UX, Solaris
Applications

Any combination of LDAP, NTLM, Active Routers/
Security Directory, Netegrity, SAP, Cognos 7, custom firewalls
All standard gateways supported

Metadata integration Open data access
IBM DB2 UDB, Oracle, Microsoft SQL
Modeling
CA ERwin, Oracle Designer, Business
Objects Designer, Sybase PowerDesigner,
Relational Server, Teradata, other…
tools CA COOL, Rational Rose, XML/XMI, OMG
CWM
Modern XML, WSDL, LDAP, JDBC, JDBC…
Cognos Data Manager, Informatica
ETL and EII PowerCenter, IBM Information Server SAP, PeopleSoft, Oracle, Siebel,
(Ascential) Metabroker, Composite, IBM II ERP salesforce…

Source PowerCubes: High Performance
Relational databases, ERP Dimensional Cache
catalogs OLAP Industry Standard OLAP Providers:
Microsoft, IBM, SAP, Essbase


IBM Cognos 10 Mashup Service

API to automatically
and securely expose
BI content as a web Applications
Reports
service

Ad-hoc queries IBM Cognos 10 Processes
Mashup
Service
Mashups
Analysis
Extend the reach of BI

Add content and context
to your trusted BI
Scorecards Visualizations


PRESENTATION TIER: Go! Go!
Zero Footprint Browsers Office Mobile
(Blackberry, PocketPC, Symbian)
 Information ‘bus’: services
 Information ‘bus’: services Cognos Connection
plug into ubiquitous network
plug into ubiquitous network Query Studio
(Internet)
(Internet)
Analysis Studio ROUTER (optional) Window Client/Add-ins
 Open Web standards (HTTP,
 Open Web standards (HTTP, Event Studio Disconnected OLAP Client
XML, SOAP, WSDL…)
XML, SOAP, WSDL…) Report Studio
WEB SERVER(S): Planning & Analysis Excel Clients
Web Gateways(ISAPI, NSAPI, CGI)
 Leverage in-place application
 Leverage in-place application Metric Studio Web Services APIs
servers, technology & expertise Search Service
servers, technology & expertise
Go! Industry Standard Portals

APPLICATION TIER  Self-registering, self-starting services FIREWALL/ROUTER/ENCRYPTION
Self-registering, self-starting services
– add/configure as required
– add/configure as required
Cognos BI Bus – SOAP, XML
 Built-in intelligent load balancing
Built-in intelligent load balancing WINDOWS
 Redundancy & failover protection
Redundancy & failover protection IBM System Z
UNIX
COGNOS BI DISPATCHER(S) LINUX

JOB & CONTENT
SEARCH QUERY PRESENTATION METRICS EVENT MONITORING AUDIT
SCHEDULING MANAGER
SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE
SERVICE SERVICE

 Platform independence – leverage
Platform independence – leverage
 Peer-to-peer, loosely coupled in-place infrastructure
in-place infrastructure
Peer-to-peer, loosely coupled
services across ALL BI
services across ALL BI  Complete flexibility, adaptability
Complete flexibility, adaptability
DATA TIER
DATA TIER  Single Query Engine
Single Query Engine  Support for heterogeneous
FIREWALL/ROUTER/ENCRYPTION
FIREWALL/ROUTER/ENCRYPTION
Support for heterogeneous
 Horizontal and vertical scalability environments
environments
Horizontal and vertical scalability
FRAMEWORK MANAGER:
 High reliability
High reliability
Common Metadata
SQL MDX SECURITY
 Separation of presentation from
Separation of presentation from PROVIDERS
data for optimal flexibility
data for optimal flexibility LDAP, Active Directory,
NTLM, Netegrity,
SAPBW,
OLAP Cognos Namespace,
RELATIONAL • Enterprise Planning Real-Time Custom Providers
Plans
• IBM DB2 UDB, Oracle, Microsoft AUDIT
SQL Server, Sybase,other… • PowerCubes: High Performance RDBMS, UNIX
Dimensional Cache
CONTENT STORE
• Dimensionally Aware Relational DB2, ORACLE, Sys Logs,
• Industry Standard OLAP Providers: SQL Server, Sybase, NT Event Log
MODERN Microsoft, IBM, SAP, ESSBASE
• XML, WSDL, LDAP, JDBC…
Derby © 2012 IBM Corporation

10 steps to get started with Cognos 10.1 -
1) Cognos 10 BI - Core Capabilities
http://www-01.ibm.com/software/analytics/cognos/business-
intelligence/capabilities.html?S_CMP=rnav

2) Demo videos on What’s New in IBM Cognos Business Intelligence V10.1
http://www-01.ibm.com/software/analytics/cognos/business-intelligence/trials-demos.html

3) IBM Cognos Business Intelligence V10.1 Handbook
http://www.redbooks.ibm.com/abstracts/sg247912.html

4) Check the software supported environment for Cognos 10.1
http://www-01.ibm.com/support/docview.wss?uid=swg27019126

5) Cognos 10 Developer Edition (30-days trial) & Samples on Windows
http://www14.software.ibm.com/webapp/download/search.jsp?pn=Cognos+Business+Intellig
ence+Developer+Edition

10 steps to get started with Cognos 10.1 – (Cont.)
6) Install Cognos 10 Developer Edition & Samples using “Get Started with
Cognos 10 BI Developer Edition” guide (documentation bundled with installation
pack). Also check Cognos BI Quick Tours -
http://public.dhe.ibm.com/software/data/cognos/documentation/tours/en/cognos8_bi/10.1.0/crntours.html

7) Open Framework Manager, connect with your own database, create simple
metadata model and publish it on Cognos connection
http://www.ibm.com/developerworks/data/library/techarticle/dm-1109cognosbitool/index.html

8) Open Report Studio and create a list report using your metadata model
http://www.ibm.com/developerworks/data/library/techarticle/dm-1109cognosbitool/index.html

9) Build your first active report using Report Studio
http://www.ibm.com/developerworks/data/library/cognos/reporting/active_report/page593.html

10) Build few reports and create your first dashboard with Business Insight
http://www.ibm.com/developerworks/offers/lp/demos/summary/im-cognosappwb.html © 2012 IBM Corporation

Business Analytics for Partners with IBM Innovation Center (IIC)

Deep Technical
Product or Solution Test Drive
Briefing & Demos of Products

Briefings, Hands-on
Demos Workshop

Architectural
Partners Awareness Proof of Marketing
Design
request Events Concept Support
Briefing

High Level MYR TechTalk Industry Frameworks Connect to Win
Opportunity BAO Events with Architects Validation
Identification IIC Engagement

UNDERSTAND EXPLORE DEVELOP GO TO MARKET

https://www-304.ibm.com/isv/spc/bangalore.html

Accelerate BI Success with our expertise

How-to books deliver expertise
• BI Strategy, Cloud, Redbook
• Performance Manager

Workshops help shape strategy
• Champion workshops
• Business Analytics experience

Communities to share expertise
• DeveloperWorks
• Innovation Center for Business Analytics

Cognos Analytic Applications
• Delivers packaged reporting and analysis for accelerated insight
• Unlocks information locked in ERPs and other data sources
• Easily add and configure new reporting content


Skills and certifications -

Skills Roadmap for Cognos Role
http://www.ibm.com/developerworks/data/roadmaps/roadmap-cognos_BI.html#Education

IBM Certified Designer - Cognos 10 BI Reports
http://www-03.ibm.com/certify/tests/ovrCOG-612.shtml

IBM Cognos 10 BI Metadata Model Developer

IBM Cognos 10 BI Administrator

IBM Cognos BI - Information roadmap for all users
http://www.ibm.com/developerworks/data/roadmaps/roadmap-cognos_BI.html


© Copyright IBM Corporation 2011 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of
any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is
intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license
agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM
operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are
not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of
the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.


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