Business analytics is used by industries to maximize operations and is applied in many fields including marketing, sales, finance, and human resources. Companies study consumer behavior patterns through social media, spending habits, and lifestyles to segment markets and identify target audiences. Business analytics tools help marketing and sales teams optimize their strategies, perform competitor analysis, and assess sales performance.

1. Application of Business Analytics in
Marketing and Sales
 Industries use business analytics to maximize their
business operation.
 Business Analytics is widely used in finance, human
resource, marketing, manufacturing, CRM, credit card
companies and public policy etc.
 Companies study the pattern of consumer behaviour
through their likes and dislikes through social media,
spending patterns and lifestyle.

2. Application of Business Analytics
in Marketing and Sales
Presented by
Vinay A

3. Marketing and Sales
 To identify the target audience
 To develop advertising technique to attract the
customers
 Forecast the supply requirements
 To identify the potential markets
 To supply goods or services as per customer
specifications.

4. Importance of BA in marketing and sales
 Segmentation
BA tools provide segment wise reports which can be used by
marketing manager to ascertain where to focus his resources
 Marketing mix optimization
BA tools helps in identifying correct marketing mix
(product, price, place and promotion)

5.  Competitor Analysis
Sales manager needs BA to compare the information with its
competitors and to discover the areas of improvement.
 Sales Performance Analysis
BA can gauge the sales performance and helps to increase
the performance.

6. Benefits of BA for marketing and sales
Develop critical skills
Track behaviour patterns of the customers
Forecast trends
Developing the quickness for numbers and statistics