The document describes features of a media database tool. It allows users to narrow media contacts by category, media type, location or topic to create targeted contact lists. The tool provides contact details like email, phone and social media handles. It also contains in-depth profiles of key influencers with social media analytics and personalized pitching guides. Users can save dynamic lists that automatically update and track success of press release campaigns by monitoring reads and opens.

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Media Database
Narrow Searches to Specific Categories
Segment media contacts for targeted campaigns by category. Drill down and narrow contacts to Media Types and Topics.
Make Lists of Media Contacts
Rank contacts by influence score, outlet, location or topics. Uncover emails, phone numbers, mailing addresses & social media
handles.
Quick Search Major Contacts and Outlets
Quick search bar for easy access to major blogs, online, print, broadcast, and community publications and journalists.

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Obtain in-depth information on Key Influencers
In-depth pitching guides and social media demographics on top 20% of influcencers. Including latest twitter stream
from journalists with connected handles. Personal pitching guide provides information on how influencers prefer to be
contacted.
Make and Save Dynamic Lists
Once lists are saved any changes to the contacts or outlets will automatically be updated. The live list will ensure you
may search by topic and not have to constantly create new lists.

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Send Press Release and Keep Track of Campaign Success
Once email distributions are sent, the database maintains a record of reads and opens. This means you can identify
influencers likely to respond to your pitches and understand which messages are more successful.