Inkubate is an arts not for profit bringing new audiences to independent artists and local art galleries. We put on fun crazy art parties that provide volunteer opportunities as well as help put on shows that otherwise wouldn't have happened.
12. “However, almost half of the segment’s
turnover was generated by just 10 artists with
exceptionally strong market power” –Art Market
13. “Masterpieces naturally represent enormous economic
potential, particularly for the booming museum
industry, and any work costing tens of thousands of
dollars may now be considered a financial
investment.” –Art Market
14. What Determines Art Value?
1.Reputation of
the Art Dealer
2.Reputation of
the Artist
27. What We Do.
Connect you to our
network of independent
artists and local art
galleries
Throw wicked
Art Parties
28. Why We Do It
Free promotion to local art
gallery
Free promotion for
independent artist
100 net new eyeballs
Exciting new Experiences
Non-pretentious relaxed fun
setting
29. Old Model
• Exhibit lasts a couple of
weeks
• Free opening
• Mostly friends and family
• That’s it
New Model
• One night art party typically
$30/ticket
• Art performance, exhibit, DJ,
booze, food, photo booth,
group paint, body paint
• 100 new people
• Can come back to see exhibit
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35. How You Can Get Involved
✅Sign up for our
Newsletter
Attend our
events
Volunteer
37. What you will get out of this?
Learn about the Art Scene in Toronto
Get to know new local artists
Get introduced to galleries
Start to appreciate and understand art by
experiencing it
38. Your Contacts @ Salesforce
Carly Bash
Engagement Director &
Secretary
Jessica Sinclair
Development Director
Natalija Pavic
President and Founder
Every time you change jobs at Salesforce you go to bootcamp again. I just came back from there and I learned some things about presenting that I will try to incorporate here. SO one of the things they teach you is to credentialize yourself. So here it is – I’m Natalija Pavic – president and founder of inkubate.
I grew up in this little town in croatia. My parents won an art grant to rebuild one of these houses. It has 1 restaurant, 1 bar, 1 convenience store, and 20 art galleries.
It’s the kind of place crawling with art….. An tourists.
My parents are painters and art delaers. Here is my dad an I in venice. He made that costume so that people would ask to take pictures with him. Which happened frequently and annoyed me tremendously. My dad always does stuff that makes me angry. Here is my mom sitting in our gallery which was at the bottom floor of our house.
Here is our house.
That’s me sitting in front of our house, chomping on mulberries and figs while laughing at tourists. So I think you get it now – I grew up in the art business. And now….
It’s time for me to tell you about the dark side.
So something else they teach you in bootcamp is this weird number guessing thing that everyone seems to love. I don’t really know what’s the point because how are you supposed to guess a number. But what the hell I’ll give it a try. Here – can you guys guess what this is?
Does this help?
This is the amount of money that trades hands to purchase art annually today.
What’s this?
The percentage of 66B spent on artwork created by dead artists. Money that doesn’t benefit any living artists. Yeah.
Here is the graph – I got these stats from the official annual report on the Art Market. It’s called – The Art Market Report.
So this is cool – 13% goes to contemporary artists. Well…... It gets worse. These are artists born up to 1945 – so this report includes no young artists.
The post war art (artists born before 1920-1945) is only the fastest growing segment probably because it contains some fresh graves. 60% of the money in this segment belongs to fewer than 0.35% of the artists)
Furthermore – 60% of this money goes to 10 artists which makeup less than 0.35% of the artists in this category.
You see – the industry thinks of art as an investment. Furtherore 100% of these numbers comprise of “turnover” purchases. That is when an investor sells to another investors.
Wait what….... So now that we did the math – how much of this is benefiting living artists?
Audience responds: 0.
That’s right 0.
The art industry is made created, and runs to benefit the large organizations. Art as investment.
Love this phrase – booming museum industry.
So what determines art value? Asks audience.
According to expert art dealers there is only two criteria.
Reputation of Art Dealer
Reputation of the Artist
What’s missing here? What about value? What about connection? What about how much someone likes the piece? That isn’t factored in how the art world sees and values art today.
So what about all the other artists? What abut all the artists trying to come up the ranks to become big? What about them?
Who here has heard the phrase “starving artist” – economic outlook is grim.
---In “The Poor Poet” (1839), Spitzweg depicts a writer living out the familiar image of the starving artist in wretched conditions in a small room in an attic. The painting contains many
With these stats – it’s no wonder new art is going through a slump. Without the ability to focus on their art full time how can artists become masters?
So what is art? Why should we care? Asks the audience.
Scott McCloud is a comic arts artist and intellectual who wrote a novel called “understanding comics”. He has one of the most succinct definitions of what is art I have heard. I like it. Here it is.
Everyone is leeching off the artist. The business makes money because the artist pays for their services – which don’t guarantee to help. I’ve heard horror stories of artists paying 3-5k to be in some of the major Toronto festivals and make back nothing. What’s in it for them?
The industry says – who cares. The industry doesn’t make money from new artists.
Here’s how the industry makes money.
So we have a disconnect with our new generation and how the artworld works.
But our rockstars are visual artists. And what do we give them? And how do we do that? What you didn’t know? I thought we were in agreement you were going to take care of this.
Think of us as your longterm gallery hop. We have the network – we know all the artists – and we know a lot of the galleries – what’s good what isn’t. We highlight and curate.
Think of us as your longterm gallery hop. We have the network – we know all the artists – and we know a lot of the galleries – what’s good what isn’t. We highlight and curate.