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New Intelligence for A Volatile Economy Woo Wen Siang Senior Solution Architect, Business Intelligence & Performance Management, IBM ASEAN
New Intelligence to Optimize Performance ,[object Object],[object Object],[object Object],[object Object]
Three Questions that Drive Performance How are we doing? Why? What should  we be doing?
Three Questions that Drive Performance How are we doing? Why? How are we doing? What should  we be doing? How are we doing? Why? What should  we be doing?
Three Questions that Drive Performance IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE Why? How are we doing? What should  we be doing?
Performance Management Capabilities IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE Measuring & Monitoring Reporting & Analysis Planning
Performance Management Capabilities Across the Organization IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE The Performance Management Journey
How are we doing? Scorecard or dashboard shows On Time Shipments below plan How are we doing?
How are we doing? How are we doing? Report shows production bottleneck due to Material Shortage Why?
How are we doing? How are we doing? Why? Demand Volume is reviewed and Plant Production Plan is adjusted to remove bottleneck   What should  we be doing?
The Impact on Organizations Source: Nucleus Research
Information On Demand Business Optimization End-to-end Capabilities Better Business Outcomes Customer & Product Profitability Multi-channel Marketing… Workforce  Optimization Dynamic  Supply Chain Financial  Risk Insight
Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform IBM Cognos Performance Management System Information Infrastructure
Start Anywhere and Get Value at Each Step Coordinated Decision Making Driver-Based Planning Departmental BI Applications
IBM Cognos has a broad and loyal customer base across all major industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding consistent answers to three critical questions How are we doing? Why? What should we be doing? One integrated platform for decision making Finance Operations Human Resources IT/Systems Customer Service Marketing Sales Product Development Finance Operations Human Resources IT/Systems Customer Service Marketing Sales Product Development
Our Commitment: ,[object Object],[object Object],[object Object]
© Copyright IBM Corporation 2008  All rights reserved.  The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied.  IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials.  Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement  governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates.  Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way.  IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.

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New Intelligence for A Volatile Economy

  • 1. New Intelligence for A Volatile Economy Woo Wen Siang Senior Solution Architect, Business Intelligence & Performance Management, IBM ASEAN
  • 2.
  • 3. Three Questions that Drive Performance How are we doing? Why? What should we be doing?
  • 4. Three Questions that Drive Performance How are we doing? Why? How are we doing? What should we be doing? How are we doing? Why? What should we be doing?
  • 5. Three Questions that Drive Performance IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE Why? How are we doing? What should we be doing?
  • 6. Performance Management Capabilities IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE Measuring & Monitoring Reporting & Analysis Planning
  • 7. Performance Management Capabilities Across the Organization IT SALES MARKETING CUSTOMER SERVICE HR OPERATIONS PRODUCT DEVELOPMENT FINANCE The Performance Management Journey
  • 8. How are we doing? Scorecard or dashboard shows On Time Shipments below plan How are we doing?
  • 9. How are we doing? How are we doing? Report shows production bottleneck due to Material Shortage Why?
  • 10. How are we doing? How are we doing? Why? Demand Volume is reviewed and Plant Production Plan is adjusted to remove bottleneck What should we be doing?
  • 11. The Impact on Organizations Source: Nucleus Research
  • 12. Information On Demand Business Optimization End-to-end Capabilities Better Business Outcomes Customer & Product Profitability Multi-channel Marketing… Workforce Optimization Dynamic Supply Chain Financial Risk Insight
  • 13. Applications & Blueprints Access & Interactivity Universal Capabilities Business Modeling Performance Management Platform IBM Cognos Performance Management System Information Infrastructure
  • 14. Start Anywhere and Get Value at Each Step Coordinated Decision Making Driver-Based Planning Departmental BI Applications
  • 15.
  • 16. Finding consistent answers to three critical questions How are we doing? Why? What should we be doing? One integrated platform for decision making Finance Operations Human Resources IT/Systems Customer Service Marketing Sales Product Development Finance Operations Human Resources IT/Systems Customer Service Marketing Sales Product Development
  • 17.
  • 18. © Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.