The document discusses analytical customer relationship management (aCRM) and how it can be integrated with knowledge management (KM) using data mining techniques. It outlines that aCRM uses data analysis to generate customer profiles and identify behavior patterns to better understand customer needs. When combined with KM, aCRM systems can support customer knowledge acquisition by collecting customer data from various sources and using that to track customer behavior patterns and predict actions. This helps businesses retain profitable customers and address their needs more efficiently.
The information age has changed the way the business world operates. No longer is intuition the driving force behind strategic development and tactics are advanced. While value may be derived from “gut feelings”, when backed up by data, they become much more effective.
Read on to find out more.
The information age has changed the way the business world operates. No longer is intuition the driving force behind strategic development and tactics are advanced. While value may be derived from “gut feelings”, when backed up by data, they become much more effective.
Read on to find out more.
What is business intelligence and where it is applicable is described in this presentation. The subject is offered as elective to BE IT students of Pune University.
Business Intelligence And Business Analytics | ManagementTransweb Global Inc
Business Intelligence is the initial basic step of Business Analytics. It refers to gathering raw and complex data, and converting it into systematic and logical information in a format that is usable by the end user. Copy the link given below and paste it in new browser window to get more information on Business Intelligence And Business Analytics:-
http://www.transtutors.com/homework-help/management/managing-information-technology/business-intelligence-analytics/
Hi! Check this article with best business analytics thesis topics that we prepared for you. Get more topics here http://www.mbacapstoneproject.com/writing-winning-business-analytics-mba-capstone-tips-ideas-examples/
Highlights of the Business Analytics seminar by Gary Cokins from October 21, 2014 presentation with Illinois CPA Society.
Gary Cokins is an internationally recognized expert, speaker, and author in performance improvement systems and cost management.
http://www.GaryCokins.com
Industry researchers at Gartner announced in April 2012 that the worldwide business intelligence, analytics, and performance management software market surpassed the US$12 Billion level in 2011, a 16.4% increase over the previous year. This statistic is among many pointing to the need for both groups to apply what management guru Peter Senge proclaimed decades ago in The Fifth Discipline: the need for a learning organization. This presentation focuses on three learning areas for anyone in the business analytics profession. First, we analysts need to learn what the markets and industries are saying today. We discuss recent trends which show how analytics will shape the future. Second, we need to learn what group learning options are available. From industry conferences (such as the PASS BA Conference, and virtual PASS sessions) to free MOOCs (massive open online courses), we have more options available to improve our knowledge. Finally, we need to learn what leadership roles our groups can have. We can leverage social networks (including PASS) and social media -- both individually and as organizations -- to communicate passion.
Business intelligence systems are also unable to deal with market volatiles. Infosys' business analytics offerings provide the processes, tools and expertise to extract the most from information investments description.
In an era of Big Data organizations are looking to use analytic insight to improve
their business. Rapidly changing competitive landscapes and the need to evaluate and
adopt new business models is pushing organizations to become more adaptive. How
can these imperatives be reflected in the way we build systems? In response to these imperatives, organizations are increasingly buying or building a new class of systems - Decision Management Systems. Decision Management Systems leverage the growing power of predictive analytics to create agile, analytic and adaptive processes and systems.
In this advanced business analysis training session, you will learn Data Analytics Business Intelligence. Topics covered in this session are:
• What is Business Intelligence?
• Data / information / knowledge
• What is Data Analytics?
• What is Business Analytics?
• What is Big Data?
• Types of Data
• Types of Analytics
• What is Business Intelligence?
For more information, click here: https://www.mindsmapped.com/courses/business-analysis/advanced-business-analyst-training/
Effects of Attachment on Condom Use Attitudes and BehaviorJohn Sakaluk
Sakaluk, J. K., & Gillath, O. (November, 2013). Paper presented at the annual meeting of the Society for the Scientific Study of Sexuality, San Diego, CA.
What is business intelligence and where it is applicable is described in this presentation. The subject is offered as elective to BE IT students of Pune University.
Business Intelligence And Business Analytics | ManagementTransweb Global Inc
Business Intelligence is the initial basic step of Business Analytics. It refers to gathering raw and complex data, and converting it into systematic and logical information in a format that is usable by the end user. Copy the link given below and paste it in new browser window to get more information on Business Intelligence And Business Analytics:-
http://www.transtutors.com/homework-help/management/managing-information-technology/business-intelligence-analytics/
Hi! Check this article with best business analytics thesis topics that we prepared for you. Get more topics here http://www.mbacapstoneproject.com/writing-winning-business-analytics-mba-capstone-tips-ideas-examples/
Highlights of the Business Analytics seminar by Gary Cokins from October 21, 2014 presentation with Illinois CPA Society.
Gary Cokins is an internationally recognized expert, speaker, and author in performance improvement systems and cost management.
http://www.GaryCokins.com
Industry researchers at Gartner announced in April 2012 that the worldwide business intelligence, analytics, and performance management software market surpassed the US$12 Billion level in 2011, a 16.4% increase over the previous year. This statistic is among many pointing to the need for both groups to apply what management guru Peter Senge proclaimed decades ago in The Fifth Discipline: the need for a learning organization. This presentation focuses on three learning areas for anyone in the business analytics profession. First, we analysts need to learn what the markets and industries are saying today. We discuss recent trends which show how analytics will shape the future. Second, we need to learn what group learning options are available. From industry conferences (such as the PASS BA Conference, and virtual PASS sessions) to free MOOCs (massive open online courses), we have more options available to improve our knowledge. Finally, we need to learn what leadership roles our groups can have. We can leverage social networks (including PASS) and social media -- both individually and as organizations -- to communicate passion.
Business intelligence systems are also unable to deal with market volatiles. Infosys' business analytics offerings provide the processes, tools and expertise to extract the most from information investments description.
In an era of Big Data organizations are looking to use analytic insight to improve
their business. Rapidly changing competitive landscapes and the need to evaluate and
adopt new business models is pushing organizations to become more adaptive. How
can these imperatives be reflected in the way we build systems? In response to these imperatives, organizations are increasingly buying or building a new class of systems - Decision Management Systems. Decision Management Systems leverage the growing power of predictive analytics to create agile, analytic and adaptive processes and systems.
In this advanced business analysis training session, you will learn Data Analytics Business Intelligence. Topics covered in this session are:
• What is Business Intelligence?
• Data / information / knowledge
• What is Data Analytics?
• What is Business Analytics?
• What is Big Data?
• Types of Data
• Types of Analytics
• What is Business Intelligence?
For more information, click here: https://www.mindsmapped.com/courses/business-analysis/advanced-business-analyst-training/
Effects of Attachment on Condom Use Attitudes and BehaviorJohn Sakaluk
Sakaluk, J. K., & Gillath, O. (November, 2013). Paper presented at the annual meeting of the Society for the Scientific Study of Sexuality, San Diego, CA.
The old cliche "A picture is worth a thousand words" is put to the test again, well this time it’s a small collection of 51+ insanely creative print ads. We all are surrounded by advertisements in our everyday lives. The more creative the ad is, the greater the chance of being noticed by the public….Sometimes though, an ad will be more than just a marketing tactic; it will become a piece of art. Here’s my collection! Hope you have fun browsing through this collection
Deloitte Digital NL - Voice of the customer (CB seminar)Victor Hoong
In early 2013, Deloitte and Bazaarvoice partnered to investigate what online consumer feedback reviews could reveal on the relationships between NPS, price, product assortment and customer service. In a short 5 week project 7.8 million customer reviews across 230 different businesses were interrogated. A selection of the key findings were included in this short presentation given at the Deloitte Consumer Business Predictions event @Rotterdam May 2013.
Customer Relation in Knowledge Process OutsourcingIOSR Journals
In the present scenario KPO has made a great progress in terms of supporting role of leading firms to newly established one. According to evalueserve, the share of the Indian KPO sector is expected to increase to 71 percent with revenues of USD 12 billion, by 2013.Evalueserve estimates that the Indian KPO market is expected to grow at a CAGR of 49.5 percent between 2003 and 2013, compared to a CAGR of 30.6 percent for the Indian BPO market, and a CAGR of 44.5 percent for the global KPO market, over the same period. The services sector accounted for about 51 percent of India’s GDP in 2003, a figure that was much higher than 28 percent in 1950, and also one of the highest among the developing economies. Outsourcing of high-end jobs is a win-win situation for both the end client and the KPO vendor. This paper presents basically a case study report on KPO. It includes the process of KPO, customer’s relation, study and analysis of working of KPO. At the end it has been presented that how KPO maintains their customer relation and finally customer’s satisfaction level is concluded.
Created a marketing plan and to launch Victoria’s Secret in Iraq by associating the brand with weddings and the luxurious gift giving traditions that follow. Thus, making it more acceptable to enter the stores and purchase the lingerie.
What is Data Mining?
The process of determining useful patterns and relationships in big data through algorithms, to extract knowledge from data warehouses.
Role of Data Mining in CRM:
1. Get a holistic view of customer life-cycle
2. More data will result in accurate models
3. Leverage forecasting and descriptive modeling techniques
4. Have a proactive approach with predictive analytics
How will Data Mining Benefit my Business?
1. Conduct Basket Analysis for better stocking, store layout, and promotion strategies
2. Sales Forecasting to optimize your sales, supply chain and financial management
3. Predictive Lifecycle Management for each customer to segment them accordingly
4. Optimal Allocation of company’s resources for enhanced productivity and better ROI
5. Product Customization by predicting features that meet the customer’s demands
6. Database Marketing for a defined target market, personalized campaigns, and promotional offers
7. Predict Warranty Claims by the customers and their average cost to have efficient management of funds
8. Fraud detection by analyzing past fraudulent transactions and taking corrective measures
Techniques of Data Mining in CRM
1. Clustering – Identify similar data sets and understand both similarities and differences in data to increase conversion rates
2. Classification – Gather all information about a data set and classify it into proper categories.
3. Anomaly Detection – Information that does not match the expected behavior or projected pattern, providing actionable information
4. Association Rule Learning – Uncover hidden patterns from the data to better understand your customer’s habits and predict their decisions
5. Regression – Find dependency between different data items and map out the effect of variables on each other. It helps in determining customer satisfaction levels and its impact on customer loyalty
Read our entire blog here: https://www.rolustech.com/blog/data-mining-crm
Customer Analytics in Retail - Know Thy CustomersDhiren Gala
A solution to decode the mysterious ways in which customers move is closer than you think.
Customers are at the heart of any business. One unshakable rule of any business is to “know your customer.” In today’s business climate, this means using Business Intelligence (BI) to analyse complex customer data. With BI, companies can answer a wide range of critical questions about their customer base.
Supply Chain Management is a practice adopted by companies to get the right product at the right time to the customers, reduce cycle times, keep the inventory as low as possible and still offer superior customer service. Some of the goals of SCM are cut costs, increase profits,improve performance in relationships with suppliers and customers, develop value added services that gives company a competitive edge.
In this presentation we will discuss the supply chain management in e-commerce. The way supply and demand curve operates, it’s benefit and the way in which it dictates the e-market.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. Outlines
• Background
• Brief introduction to aCRM
• How aCRM integrate with KM by using DM techniques
• Future of KM enabled aCRM
• Application of Analytical CRM
3. Background
• Nowadays, the Customer Relationship Management (CRM) has been
widely used in business organizations, leading a success in developing and
retaining customer to a great extent.
• However, in the initial stages sufficient attention was not paid to analysing
customer data to target the CRM efforts.
aCRM
• As aCRM is currently catching up and KM methodologies are progressing,
the essence of aCRM and its value can be felt in an organization only with
KM and data mining (DM) principles.
• This discussion report is to show the role of KM and analytical CRM in
business based in data mining technologies.
4. Brief introduction to aCRM
What is aCRM?
•Data stored in the contact centric database is analysed through a range of
analytical tools in order to generate customer profiles, identify behaviour
patterns, determine satisfaction level, and support customer segmentation.
5. Brief introduction to aCRM
Advantages and benefits of implementing and using aCRM
Leads in making more profitable customer base by providing
high value services
Helps in retaining profitable customers through sophisticated
analysis and making new customers that are clones of best of
the customers
Helps in addressing individual customer’s needs and efficiently
improving the relationships with new and existing customers
Improves customer satisfaction and loyalty
6. Brief introduction to aCRM
Analysis is done in every aspect of business
Customer
Analytics
Channel Marketing
Analytics Analytics
Service Sales
Analytics Analytics
7. How aCRM integrate with KM by using DM techniques
External Data
Operational
Internal Data
Customer
Data
Archive Data Warehouse
Production Data
8. How aCRM integrate with KM by using DM techniques
Customer
Knowledge
Warehouse
Operational
Customer Data mining
Data techniques & tools Customer Knowledge
Warehouse • Purchasing trends
• Clustering • Prediction for sales
• Classification • Prediction for
• Neural Network marketing
• Artificial
Intelligence
9. How aCRM integrate with KM by using DM techniques
External Data
Operational Customer
Internal Data Customer Data mining Knowledge
Archive Data
Data techniques & tools Warehouse
Warehouse
Production Data
Customer Knowledge
• Purchasing trends
Analytical CRM Process • Prediction for sales
• Prediction for
marketing
• Better understand customer’s needs and purchasing
trends.
• Supporting executives’ interaction with customers and
• More efficiently and effectively decision making
10. Application of Analytical CRM
3
1 Optimize marketing effectiveness
Customer acquisition, cross-selling, up-
2 selling, retention, etc.
Analysis of customer behavior to aid product and
3 service decision making
Management decisions, e.g. financial
4 forecasting and customer profitability analysis
5 Prediction of the probability of customer defection
11. Steps in analytical CRM process
Visualizing
Definitive analysis
Preparation
Problem formulation
12. Problem formulation
Segmentation of customers
Acquisition analysis
Relation analysis
Channel or approach analysis
13. Preparation
random sample survey
relevant variables
cases
spread in scores
definitive dataset
14. Definitive analysis
Statistical techniques
Data mining
Machine leaning techniques
15. Visualizing
The results in such a way that it
is understandable for the users
16. The essential of acquiring customer knowledge
A
Who they are?
B
How they behave?
C
What pattern they follow?
18. Finding Suggestion
• aware of the power of analytical CRM systems
and the strategic importance of gaining
customer knowledge
• analytical CRM systems that can support
customer knowledge acquisition need to be
readily available and affordable
19. Finding Suggestion
aware of the power of analytical CRM systems
And the strategic importance
of gaining customer knowledge
analytical CRM systems that can support
customer knowledge acquisition
need to be readily available and affordable
21. Identifying strategically significant customers
1• The first group is the high lifetime value customers.
2• The second group of strategically significant
customers are “benchmarks”
3• The third group are customers who inspire changes
in the supplying company.
4• The final group are customers who absorb a
disproportionately high volume of fixed costs.
22. Tracking and modeling customer behavior patterns
Type of Behaviour
Tracking
behaviour pattern
Target
Predictive
Customer
analysis
groups
Behaviour Monitoring Behaviour
measures Changing
pattern
23. Tracking and modeling customer behavior patterns
• Select target customer groups.
• Developing measures to monitor customer
behavior
• Tracking and generating emerging patterns
• Predicting possible actions
24. Tracking and modeling customer behavior patterns
1 2
Developing measures
Select target
to monitor
customer groups customer behaviour
3 4
Tracking and generating
Predicting
emerging patterns possible actions
25. Future of KM enabled aCRM
• Research scope will be further increased
• CRM applications will continue to attempt to focus on the customer
first to build a long-lasting mutually beneficial relationship.
– Getting to “know” more about each customer through data mining techniques and
build a customer-centric business strategy.
• E-relationship management or eRM that will synchronize cross-
channel relationships.
– Envisioned as an “e-partnering ecosystem” with a complex network of partners
that operate as an interconnected whole, spanning entire markets and industries.