Thinking of upgrading from Pardot Standard to Pardot Pro? This presentation will walk you through features and benefits of Pardot professional as well as Engage Alerts and our new analytics platform Wave. Features we will cover: - AB Testing - Dynamic Content - Multivariate Testing - Google AdWords Pardot Integration - Social Media Profile Lookups - Chat Support - Engage Alerts - Pardot Wave (Salesforce business analytics tool)

1. Pardot Upgrade Paths
The Path Forward
Natalija Pavic
Pardot Specialist
npavic@salesforce.com | 647 640 2403 | @NatalijaPavic

3. Together, We’re Building a Path Forward
2009 • 2010 • 2011
2012 • 2013 • 2014
2015 • 2016
September
2016
2011 • 2012 • 2013
2014 • 2015 • 2016
The world’s most
innovative companies
in GDP impact
by 2020*
$389B
$2.04B FY17Q2
revenue
24K employees
“Innovator of
the Decade”
IDC White Paper, sponsored by Salesforce,
"The Salesforce Economy," August 2016
2M jobs created
by 2020

4. Forward Looking Statement
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results
and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated
with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,
our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
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the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing
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Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that
are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

5. …. and everything you wanted to know…
Agenda
EngageVision Pardot Professional Wave

6. …. and everything you wanted to know…
Agenda
Vision

11. + =

12. 70% of the buyer’s
journey is complete
before a buyer even
reaches out to
sales.
SiriusDecision

16. So What Do All the
Upgrades Lead To?

18. How the Most Successful Customers Use
Salesforce
Results of Bluewolf survey of 1,700+ customers
Source: “2016-2017 Annual Report: The State of Salesforce,” Bluewolf, September 2016.
75% 80% 52% 69%
Investing in Analytics
Integrating Multiple
Salesforce Clouds
Frequently Innovating
with Salesforce
Focused on User
Experience
Trends Among the Top 11% Surveyed

19. …. and everything you wanted to know…
Agenda
Pardot Professional

20. Pardot Pro Features
“you live, you learn, and you upgrade”
1. AB Email Testing
2. Multivariate Testing
3. Advanced Email Analytics
4. Advanced Dynamic Content
5. Google AdWords
6. Chat Support
7. Social Profile Lookups

21. AB Email Testing

22. AB Email Testing

24. AB Email Testing

25. AB Email Testing Will Help You Improve:
Impressions Clicks Conversions

26. Example: Test Subject Line example
Best to change one thing
only. Subject line, winner
has most opens.

27. The Winning Title

28. Multivariate Testing

29. Definition:
Uncovering which combination
of variations performs the best
out of all the possible
combinations.

30. Multivariate Testing

33. Multivariate Tests

34. Reporting for Multivariate Tests

35. Advanced Email Anlaytics

39. Will my email pass spam filters?

40. Advanced Dynamic Content

41. Advanced Dynamic Content

42. Advanced Dynamic Content

43. • Tailor messaging to customer journey
Will increase conversion rates
• Easily keep content up to date
Update content in emails/landing pages at once
Benefits

44. Example: Call to Action Customer or Not

45. Example: Email with CTA customer or not
Dynamic
content

46. Example: Show Event Based on Location

47. Example: Add prospects company name

48. Example: Change CTA based on Score

49. Example: Based on CRM system

50. Google AdWords

51. AdWords:
Keywords you can buy from
Google which will display your
Ad on the the first page of a
google search result when this
keyword is searched.

52. AdWords: Paid
SEO: Earned

56. Chat Support

58. Social Profiles & Lookups

60. …. and everything you wanted to know…
Agenda
Engage

61. Reach out at the right moment
Make every conversation count
Leverage your marketing powerhouse
Effortlessly Empower Sales with Salesforce Engage
Extend the power of marketing automation to your sales team

62. Get real-time alerts when a prospect signals
interest
Track email engagement and proactively
reach out to prospects
Become a trusted advisor earlier in the sales
cycle
Real Time Alerts
Reach Ready-to-Buy Prospects First

63. Tailor every interaction based on prospects’
engagement history
Own your pipeline with pre-built, marketing-
approved email templates and campaigns
Understand which messages and assets
are most effective
Mass Email Functionality
Make Every Interaction Relevant and Personal

64. Prioritize your focus on sales-ready leads
Easily add not yet ready to buy leads into
nurture programs
Work the way you want – in Salesforce, in your
inbox, or on-the-go
Email Integration
Focus Time and Effort Where it Matters Most

66. …. and everything you wanted to know…
Agenda
Wave

67. Know
View marketing and sales data in one place with visual,
customizable dashboards
Explore
Analyze multiple data sources to intelligently improve
campaign performance and marketing ROI
Act
Share your insights from any device and quickly take
data-driven actions as a team
Supercharge Your Marketing and Sales Performance
Advanced marketing analytics with Wave for B2B Marketing

68. Get out-of-the-box, customizable dashboards
Have an end-to-end view of all of your key marketing
metrics like pipeline and engagement data
Empower your entire team with relevant data
Create custom, role-based dashboards for your
team members
See how marketing efforts drive sales revenue
Align marketing and sales by breaking down
data siloes
Know Your Key Marketing Metrics at a Glance

69. Drill in and save custom views of your data
Create granular views of your data and side by side
comparisons with lenses
Understand how prospects are engaging
Connect engagement with specific assets or programs
to actual sales results
Measure campaign effectiveness
View how your campaigns are performing and see
how marketing contributes to the bottom line
Explore and Analyze Your Data with Ease

70. Connect to third-party data sources
Have a complete view of all of your data and streamline
reporting on one platform
Share key insights quickly
Take action as a team by sharing dashboards or lenses
across the business
Access insights from anywhere
See and share insights on the go with the mobile
Wave app
Act on Insights Instantly

71. Summary of Findings
Pardot Upgrades Will Enable You To:
1. Improve Personalized Messaging
2. Connect at the Moment of
Interest
3. Understand Impact of Decisions
to Evolve Strategy