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Pardot Upgrade Paths
The document outlines the benefits of upgrading Pardot, emphasizing the enhancement of personalized messaging, timely engagement with prospects, and informed strategic decision-making. It highlights key features of Pardot Professional such as advanced email testing, multivariate testing, and integration with Google AdWords that contribute to improved marketing effectiveness. Additionally, it discusses the importance of using analytics to measure campaign performance and the role of Salesforce in empowering sales teams.
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Pardot Upgrade Paths
- 1. Pardot Upgrade Paths ThePath Forward Natalija Pavic Pardot Specialist npavic@salesforce.com | 647 640 2403 | @NatalijaPavic
- 3. Together, We’re Buildinga Path Forward 2009 • 2010 • 2011 2012 • 2013 • 2014 2015 • 2016 September 2016 2011 • 2012 • 2013 2014 • 2015 • 2016 The world’s most innovative companies in GDP impact by 2020* $389B $2.04B FY17Q2 revenue 24K employees “Innovator of the Decade” IDC White Paper, sponsored by Salesforce, "The Salesforce Economy," August 2016 2M jobs created by 2020
- 4. Forward Looking Statement Safeharbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 5. …. and everythingyou wanted to know… Agenda EngageVision Pardot Professional Wave
- 6. …. and everythingyou wanted to know… Agenda Vision
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- 12. 70% of thebuyer’s journey is complete before a buyer even reaches out to sales. SiriusDecision
- 16. So What DoAll the Upgrades Lead To?
- 18. How the MostSuccessful Customers Use Salesforce Results of Bluewolf survey of 1,700+ customers Source: “2016-2017 Annual Report: The State of Salesforce,” Bluewolf, September 2016. 75% 80% 52% 69% Investing in Analytics Integrating Multiple Salesforce Clouds Frequently Innovating with Salesforce Focused on User Experience Trends Among the Top 11% Surveyed
- 19. …. and everythingyou wanted to know… Agenda Pardot Professional
- 20. Pardot Pro Features “youlive, you learn, and you upgrade” 1. AB Email Testing 2. Multivariate Testing 3. Advanced Email Analytics 4. Advanced Dynamic Content 5. Google AdWords 6. Chat Support 7. Social Profile Lookups
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- 25. AB Email TestingWill Help You Improve: Impressions Clicks Conversions
- 26. Example: Test SubjectLine example Best to change one thing only. Subject line, winner has most opens.
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- 29. Definition: Uncovering which combination ofvariations performs the best out of all the possible combinations.
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- 39. Will my emailpass spam filters?
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- 43. • Tailor messagingto customer journey Will increase conversion rates • Easily keep content up to date Update content in emails/landing pages at once Benefits
- 44. Example: Call toAction Customer or Not
- 45. Example: Email withCTA customer or not Dynamic content
- 46. Example: Show EventBased on Location
- 47. Example: Add prospectscompany name
- 48. Example: Change CTAbased on Score
- 49. Example: Based onCRM system
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- 51. AdWords: Keywords you canbuy from Google which will display your Ad on the the first page of a google search result when this keyword is searched.
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- 58. Social Profiles &Lookups
- 60. …. and everythingyou wanted to know… Agenda Engage
- 61. Reach out atthe right moment Make every conversation count Leverage your marketing powerhouse Effortlessly Empower Sales with Salesforce Engage Extend the power of marketing automation to your sales team
- 62. Get real-time alertswhen a prospect signals interest Track email engagement and proactively reach out to prospects Become a trusted advisor earlier in the sales cycle Real Time Alerts Reach Ready-to-Buy Prospects First
- 63. Tailor every interactionbased on prospects’ engagement history Own your pipeline with pre-built, marketing- approved email templates and campaigns Understand which messages and assets are most effective Mass Email Functionality Make Every Interaction Relevant and Personal
- 64. Prioritize your focuson sales-ready leads Easily add not yet ready to buy leads into nurture programs Work the way you want – in Salesforce, in your inbox, or on-the-go Email Integration Focus Time and Effort Where it Matters Most
- 66. …. and everythingyou wanted to know… Agenda Wave
- 67. Know View marketing andsales data in one place with visual, customizable dashboards Explore Analyze multiple data sources to intelligently improve campaign performance and marketing ROI Act Share your insights from any device and quickly take data-driven actions as a team Supercharge Your Marketing and Sales Performance Advanced marketing analytics with Wave for B2B Marketing
- 68. Get out-of-the-box, customizabledashboards Have an end-to-end view of all of your key marketing metrics like pipeline and engagement data Empower your entire team with relevant data Create custom, role-based dashboards for your team members See how marketing efforts drive sales revenue Align marketing and sales by breaking down data siloes Know Your Key Marketing Metrics at a Glance
- 69. Drill in andsave custom views of your data Create granular views of your data and side by side comparisons with lenses Understand how prospects are engaging Connect engagement with specific assets or programs to actual sales results Measure campaign effectiveness View how your campaigns are performing and see how marketing contributes to the bottom line Explore and Analyze Your Data with Ease
- 70. Connect to third-partydata sources Have a complete view of all of your data and streamline reporting on one platform Share key insights quickly Take action as a team by sharing dashboards or lenses across the business Access insights from anywhere See and share insights on the go with the mobile Wave app Act on Insights Instantly
- 71. Summary of Findings PardotUpgrades Will Enable You To: 1. Improve Personalized Messaging 2. Connect at the Moment of Interest 3. Understand Impact of Decisions to Evolve Strategy