Business intelligence involves collecting and processing data to present it in an understandable manner, while business analytics focuses on interpreting that data for actionable insights. Business analytics encompasses various types, including descriptive, diagnostic, predictive, and prescriptive analytics. The main difference lies in their scope, with business intelligence being a subset of business analytics that is primarily reactive, whereas business analytics is proactive.

1. Business Intelligence
and
Business Analytics

2. What is Business Intelligence?
It is the science of collecting and processing data

3. The Process of Business Intelligence

4. Business Intelligence Tools
• Data Visualization
• Data Warehouse and Data Marts
• Data Mining
• Reporting
• OLTP and OLAP

5. What is Business Analytics?
It is the interpretation of data to derive meaningful
business insights that enable firms to make data
driven decisions.

6. Types of Business Analytics
• Descriptive Analytics: What happened?
• Diagnostic Analytics: Why it happened?
• Predictive Analytics: What might happen?
• Prescriptive Analytics: What to do next?

7. Difference between Business Intelligence and Business
Analytics
Basis Business Intelligence Business Analytics
Scope Subset of Business
Analytics
Broad
Objective To collect and represent
data in an understandable
manner
To derive insights and
understandings
Focus Present Present and Future
Initiative Reactive Proactive

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