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- 1. © 2015 IBMCorporation Big Data & Analytics Days, Part 1: Summary Presenter Name and Contact Info
- 2. © 2015 IBMCorporation‹#› Data is the new basis of competitive advantage. Drive business outcomes by applying more sophisticated analytics across more disparate data sources in more parts of their organization. Capture the time value of data by developing “speed of insight” and “speed of action” as core differentiators. Change the game in their industry or profession with cognitive capabilities Leaders will: Our Point of View
- 3. © 2015 IBMCorporation‹#› Why act now? Create IT AgilityManage RiskOutperform Only 1 in 5 organizations allocate more than 50% of IT budget to new projects Of leaders cite growth as the key source of value from analytics Source: 1 - IBM IBV Study: Analytics: A blueprint for value, October 2013 2 - IBM Global Study on the Economic Impact of IT Risk, 2013 3 - IBM Global Data Center Study, 2012 Of respondents were impacted by a cyber security breach over the past 24 months 46%75% 1in5
- 4. © 2015 IBMCorporation‹#› Imagine the possibilities of analyzing all available data Real-time Traffic Flow Optimization Fraud & risk detection Accurate and timely threat detection Predict and act on intent to purchase Understand and act on customer sentiment Low-latency network analysis
- 5. © 2015 IBMCorporation‹#› 80% 150% 95% 98.5% The Opportunities from Big Data & Analytics Are Infinite Reduction in serious accidents Revenue growth rate Accuracy monthly sales forecasts On-time delivery target achieved
- 6. © 2015 IBMCorporation‹#› #1 Build a culture that infuses analytics everywhere Five Key Decisions ! • Develop a curiosity-driven and evidence- inspired workforce. • Include analytics into everything employees touch. • Move from elite few to empowered many. • Imagine what’s possible! Start with your people
- 7. © 2015 IBMCorporation‹#› #2 Apply analytics to improve your core competitiveness Five Key Decisions New business models Operations CustomerFinance Risk IT Seek the right business use case(s)
- 8. © 2015 IBMCorporation‹#› #3: Invest in capabilities driven by software Five Key Decisions ! • Must be fluent in all forms of data and analytics. • Must be able to analyze data in motion. • Must be a joint business/IT initiative to deploy the right capabilities at the right time. • Realize the promise. Build against a master plan
- 9. © 2015 IBMCorporation‹#› Landing, Exploration and Archive data zone Operational data zone Real-time Data Processing & Analytics Harness all data and all paradigms Transaction and application data Machine, sensor data Enterprise content Image, geospatial, video Social data Third-party data Information Integration & Governance Deep Analytics data zone EDW and data mart zone
- 10. © 2015 IBMCorporation‹#› Be more right, more often What did I learn, what’s best? Cognitive What action should I take? Decision management Why did it happen? Reporting, analysis, content analytics What could happen? Predictive analytics and modeling What is happening? Discovery and exploration
- 11. © 2015 IBMCorporation‹#› Information Integration & Governance Systems Security On premise, Cloud, As a service Storage New/Enhanced Applications All Data What action should I take? Decision management Landing, Exploration and Archive data zone EDW and data mart zone Operational data zone Real-time Data Processing & Analytics What is happening? Discovery and exploration Why did it happen? Reporting and analysis What could happen? Predictive analytics and modeling Deep Analytics data zone What did I learn, what’s best? Cognitive Put in place the new architecture required
- 12. © 2015 IBMCorporation‹#› #4: Be proactive about privacy, security and governance Five Key Decisions ! • To trust the insight, you must trust the facts. • Enable risk-aware decisions. • Protect sensitive data. Forge approach while balancing risk
- 13. © 2015 IBMCorporation‹#› To trust the data you must trust the facts Integrate and Link Big Data Manage Big Data Over Its Lifetime Cleanse and Validate Big Data Protect and Audit Big Data
- 14. © 2015 IBMCorporation‹#› #5: Understand the levers of differentiation you can influence Five Key Decisions ! • Enable: • Source of value, measurement, platform • Drive: • Culture, data, trust • Amplify: • Sponsorship, funding, expertise ! * Analytics: A blueprint for value Converting big data and analytics insights into results IBM Institute for Business Value, 2013 From IBM Institute for Business Value* study
- 15. © 2015 IBMCorporation‹#› Consider a Chief Data Officer to drive strategy to execution Chief Data Officers Elevate the Role of Data & Analytics Accelerate Talent Development Cultivate Eminence Accelerate innovation and transformation Establish an agile and trusted big data and analytics foundation Advance governance, privacy, and security of data
- 16. © 2015 IBMCorporation‹#› Proactively set your course Identify the high value opportunities in to exploit analytics on all types of structured, unstructured and real-time data Scale by expanding to additional use cases, appointing a Chief Data Officer to institutionalize standards and engage the organization in new ways Transform to a data-driven culture supported by strong governance principles and a corporate strategy that seeks to infuse analytics everywhere Establish the right architecture and funding model to make the full range of data, and breadth of analytics, easily available to all Prove value to business leaders by launching pilot programs centered on deeper data insight, cognitive learning, or business process efficiency
- 17. © 2015 IBMCorporation‹#› New realities are causing disruption… and an opportunity for change and improvement. Are you READY? Charting your journey
- 18. © 2015 IBMCorporation‹#› Big Data & Analytics is a journey. Be proactive about privacy, security and governance Build a culture that infuses analytics everywhere Invest in a big data & analytics platform Imagine It. Realize It. Trust It.
- 19. © 2015 IBMCorporation‹#›