IBM Cloud provides a platform to help businesses accelerate innovation through overcoming hurdles, easily connecting data and services, maximizing insight from data, and achieving cognitive innovation leadership. It offers a hybrid cloud environment that combines on-premise, public cloud and dedicated resources to build innovative new business models and customer experiences through fast and flexible processes.

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Accelerating
Innovation with
IBM Cloud

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There are hurdles you need to overcome
Increasing enterprise innovation speed
Easily connecting to any data and services you need
Maximizing insight from all data that matters
Getting to a leadership position for cognitive innovation
Meeting specific workload needs for compliance and
business objectives

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A compelling
customer experience
Sources:
1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 2015
2. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 2015
3. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016
New innovative
business models
Fast and flexible
operational processes
80%
of CxOs are
experimenting with
different business models
or thinking of doing so2
100+
Global enterprises have
launched internal incubators in
the last 3 years, including Airbus,
Barclays, Telstra and Target3
81%
of companies place the
personalized customer
experience in their top three
priorities, with 39 percent
reporting it as their top priority1
In today’s race to succeed, leaders create

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Cloud is maturing
into an environment for innovation and business value
Cost Efficiency
Value
Essential Integration
Business Value
High value solutions
Cognitive apps
Advanced analytics
Internet of Things
Innovation
PaaS-centric
DevOps tooling
Web & Mobile apps
Basic analytics
Hybrid integration
Cost & Speed
IaaS-centric
Virtual compute
Low cost storage
Traditional app hosting

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Every business is becoming an ecosystem
+
New data sources
(IoT, industry, social, weather)
New apps and services
(cloud and cognitive)
Innovation communities
(open, developer, industry,
cognitive, etc.)
Data
(customer, transactional, etc.)
Applications
(ERP, CRM, etc.)
Expertise
(industry, domain, customer)
Getting new value from
third parties
Extracting value from
your entire business

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Guiding principles define the IBM Cloud platform
Guiding Principles
DevOps Productivity
Hybrid Integration
Powerful, Accessible
Data and Analytics
Cognitive Solutions
Choice with Consistency
IBM Cloud Platform
Choice of Infrastructure
DevOps
Tooling
Integration and
API Management
Web Data Mobile AnalyticsCognitive IoT Security
Client Data Center
+
Choice of Run-Time Environments
Your Own Hosted Apps / Services
Rich Catalog of Application & Data Services
+ + +
+
Instant Runtimes Containers Virtual Machines
Blue Box
SoftLayer Infrastructure & Data Centers
+

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• Runtimes
• Hybrid
• Containers
• Data
Services
• Mobile
• Microservices
Method Platform and DevOps Tools
+ +
Rapid innovation at enterprise scale is possible
The right combination of method, culture, platform, tools, ecosystem and support
Ecosystem
Consultancy practice to help
clients use cloud for business
and technical advantages
+

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An open ecosystem amplifies your value
+ +
Open Communities
And
many
more
Partners & ISVs
Plus 2,500+ more
partners and ISVs
Top 10 Global SIs
Apple

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Domain services let you differentiate with data
IBM Cloud is designed for data rich services
Data Sources
CognitiveAnalytics
IoT
VideoData Services
Mobile
Blockchain

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IBM Cloud is going vertical with industry clouds
Expertise
Data & Services
Cloud Platform
Life Sciences Imaging
Oncology /
Genomics
Care Management and
Population Health
Payments
and Value
Industry Applications
Analytics / Insights Cognitive Knowledge
Example: Watson Health
+
+
Industry Cloud
Domain or industry-specific
Domain specific data & analytics
Industry relevant services
Cognitive services
Industry solutions

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Hybrid cloud is the path
to the business outcomes you want
*Source: Growing up hybrid - Coming of age in the era of digital business, IBM Center for Applied Insights, 2015
85 percent of hybrid leaders report that hybrid cloud is
accelerating digital transformation in their organization.*
Speed
Innovation Insight
Flexibility
change only what you need
to change to get value faster
Integrate cloud services,
open communities and
emerging technologies
(cognitive, blockchain, IoT,
etc.) to maximize
opportunity
combine your data and
processes with new
sources of information
to get to the best
outcomes
positioning workloads to
best deliver on business
objectives
DEDICATED
PUBLIC
ON-PREMISE
Hybrid is the connection of one or
more clouds to on-premises
systems and/or the connection of
one or more clouds to other clouds

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Hybrid cloud builds on IT investments
Supports microservices for speed
Customer-facing architecture:
Optimized for speed and agility
Transactional architecture:
Optimized for availability and stability
Dedicated Public
On-premises Off-premises

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How will you
create the
future? Create
new customer value with applications, services
and processes
Connect
applications, data and services in new ways
Optimize
any application, data or service for cloud agility
and economics

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IBM Cloud is all about your business
To deliver the outcomes you want faster
Your ecosystem
Meeting the hybrid needs of the data, apps and services you want from third
parties and your entire enterprise.
Your industry
Combining industry and domain specific expertise, solutions, data and services
Your leadership
Designed for fast, continuous data-rich business innovation and cognitive solutions
Your future
Open by design to maximize your future flexibility and opportunity for growth
Guiding Principles
DevOps Productivity
Hybrid Integration
Powerful, Accessible
Data and Analytics
Cognitive Solutions
Choice with Consistency