The document discusses IBM's cloud strategy and IBM SmartCloud. It highlights that IBM's cloud strategy is designed to help enterprise customers deliver benefits across multiple dimensions such as determining the right workloads to move to the cloud, utilizing cloud delivery models to enable business transformation, and offering multiple deployment choices including public, private, and hybrid clouds. It also summarizes that IBM SmartCloud differentiates itself through unmatched expertise in delivering enterprise-class cloud services at scale, world-class security and resilience, client control through self-service tools, and workload optimized deployment models for hybrid delivery.

1. © 2013 IBM Corporation
IBM SmartCloud
Rethink IT. Reinvent Business.
Dean Marsh
Vice President Enterprise Initiatives
IBM Corporation

2. © 2013 IBM Corporation
On today’s Smarter Planet, businesses globally are challenged to innovate
while managing an unprecedented rate of change.
2
200 Billion 60,00062%
of workloads will
be Cloud-based
physical assets
with IT intelligence
1 Billion
consumers will have
SmartPhones
cyber attacks
every day

3. © 2013 IBM Corporation
Organizations must balance optimization with innovation to enable new
product and service models
3
Optimization Innovation
Next Generation
of Hybrid
Architectures
New economics of IT
fuels investments in
innovation
Innovation drives
need for continuous
IT optimization

4. © 2013 IBM Corporation
Thus, organizations are creating business-IT partnerships to apply
technology in new, innovative ways
4
The Economics of Computing are Changing
LowerCosts&EfficiencyofSystemsofRecord
Transformation&InnovationinNewModesofEngagement
Rethink IT
Reinvent Business
• React with Agility
• Speed innovation
• Improve economics
• Improve operating
dexterity
• Reinvent client
relationships
• Provide new profit
opportunity

5. © 2013 IBM Corporation
IBM’s cloud strategy is designed for the Enterprise Customer to deliver
benefits across multiple dimensions
5
Deliver workload optimized solutions
Determine right workloads to move to cloud for best ROI and productivity gain
Focused offerings for various workloads like Dev/Test, SAP, backup, and collaboration
Utilize the cloud delivery model to enable business transformation
Leverage deep industry knowledge to build targeted industry solutions
Deliver innovation and leveraging the cloud for new “born on the cloud” workloads
Provide services and solutions at all layers of the stack
Standards-based common cloud architecture and foundation
Infrastructure, platform, software and business process as-a-service
Offer multiple deployment choices
Public, shared public, private, managed/hosted private, hybrid

6. © 2013 IBM Corporation
Cloud can accommodate two co-existing workload types
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“Born in the Enterprise, Cloud-Enabled” “Born in the Cloud, Cloud-Centric”
ScalableScalable
VirtualizedVirtualized
Elastic
Multi-tenant
Standardized infrastructureHeterogeneous infrastructureHeterogeneous infrastructure
Primarily existing virtualized workloads, back office,
middleware-based
Primarily emerging platform workloads,
new development, web-facing, scale-out on cloud, SaaS
Automated lifecycleAutomated lifecycle Integrated lifecycle
Compatibility with existing systems Exploitation of new environments

7. © 2013 IBM Corporation
Cloud capabilities are built upon a common platform, with a commitment to
open standards
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Common Open • Standards Technology and Industry • EcosystemCommon Open • Standards Technology and Industry • Ecosystem
Enables private/hybrid cloud
service delivery and management
Cloud Enablement
Technologies
Secure and scalable cloud
managed services platform
Managed Cloud
Services
Pre-built Cloud SaaS business
applications and solutions
Cloud Business Solutions
Business Process as a Service
Software as a Service
DeployDesign Consume
Platform as a Service
Infrastructure as a Service

8. © 2013 IBM Corporation
Delivering flexibility in how organizations build and deploy cloud services,
enabled by open standards and integrated security
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Evolve existing
infrastructure to
Cloud
Evolve existing
infrastructure to
Cloud
Common Cloud platform built on an open standards reference model
Private Clouds Hybrid Public Clouds
Flexible business service delivery and consumption models

9. © 2013 IBM Corporation
Swiss Cloud as a part of SmartCloud Enterprise+ ww deployment
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Enables private/hybrid cloud
service delivery and management
Cloud Enablement
Technologies
Secure and scalable cloud
managed services platform
Managed Cloud
Services
Pre-built Cloud SaaS business
applications and solutions
Cloud Business Solutions
Business Process as a Service
Software as a Service
DeployDesign Consume
Platform as a Service
Infrastructure as a Service
Swiss Cloud Datacenter
(Winterthur; available in July 2013)
Swiss Cloud based on Swiss Legal Requirements
We understand the behaviour of our clients when they talk about their data
>70% of Swiss clients prefer data in CH
Access of High-End Computing, Storage & Backup
Offers PaaS solutions such as SmartCloud for SAP Applications and others
Flexible access on Computing Power
High Security and Availability
Certifications such as ISO 27001, SSAE16

10. © 2013 IBM Corporation
IBM’s Smarter approach to interoperability in the Cloud
Standards-based. Flexible. Customer Driven.
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Rethink the
economics of IT
Leverage Cross
Industry best
practices
Business success is
not theoretical
Manage the market
evolution
OSLC
TOSCA

11. © 2013 IBM Corporation
Delivering world-class security capabilities throughout hybrid Cloud
deployments
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Threat ProtectionIdentity Protection Application Protection
SmartCloud Security
SmartCloud Security
Global Assessment Services & Managed Services for Cloud
SmartCloud Security SmartCloud Security SmartCloud Security

12. © 2013 IBM Corporation
The Power of Cloud: Transforming healthcare with IBM SmartCloud and
Watson
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Watson, now available via the cloud
to a personal computer, tablet or
smartphone, allowing more access by
more doctors and hospitals.
Delivering improved
care more quickly
and confidently
than ever before.
Medical knowledge is growing
more quickly than doctors can keep
up with
In the U.S. alone, up to 15% of medical diagnoses
are inaccurate or incomplete.1
Digitized medicine in North America alone
will grow 400% by 2015
Reaching a total of 14,000 terabytes
of data, or 7.500 times
the data in all U.S. libraries combined. 2
1. Harvard Business review 2010
2. Enterprise Strategy Group

13. © 2013 IBM Corporation
IBM’s CCRA represents the aggregate experience from hundreds of client
engagements and hosted cloud implementations
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Governance
Security, Resiliency, Performance & Consumability
Cloud Service
Creator
Cloud Service
Consumer
Cloud Service Provider
Common Cloud
Management Platform (CCMP)
Operational
Support
Services
(OSS)
Cloud Services
Infrastructure-as-a-Service
Platform-as-a-Service
Software-as-a-Service
Business-Process-
as-a-Service
Business
Support
Services
(BSS)
Cloud
Service
Integration
Tools
Consumer
In-house IT
Service
Creation
Tools
Infrastructure
Existing & 3rd party
services, Partner
Ecosystems
CCRA 3.0
Common Reference Architecture FoundationCommon Reference Architecture Foundation
Cloud-
enabled
data
center /
building
IaaS
Cloud-
enabled
data
center /
building
IaaS
Platform
Services
Platform
Services
Cloud
Service
Provider
Cloud
Service
Provider
Building
SaaS
Building
SaaS
Based on knowledge of IBM services, software and system experiences,
including IBM Research
Provides prescriptive guidance on how to build IaaS, PaaS, SaaS and
service provider clouds using IBM technologies
The IBM CCRA is reflected in the design of
Clouds IBM implements for clients
IBM-hosted cloud services
IBM cloud appliances
IBM cloud products
It focuses on cloud specifics
Radical cost reduction
Achievement of high degrees of security, reliability, scalability and control
It consists of multiple, detailed documents representing best-of-industry
knowledge and insight
How to architect, design and implement clouds

14. © 2013 IBM Corporation
Our experience with over 9,000 Cloud engagements tells us that client are
adopting Cloud computing in four basic ways
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IaaS:
Cut IT expense,
reduce risk and
complexity
through a cloud
enabled data
center
PaaS:
Accelerate time
to market with
cloud platform
services
SaaS:
Gain immediate
access with
business solutions
on cloud
Innovate
business
models by
becoming a
cloud service
provider

15. © 2013 IBM Corporation
IBM is working with clients in each of these areas to help
them achieve real business value
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Cloud Enabled
Datacenter
Cloud Platform
Services
Business Solutions
on Cloud
Cloud Service
Provider
Database
licensing cost
by 68%
New software rollout
from weeks to 14 mins,
driving more
consistent
quality
6x increase in Rev
while holding
operational costs flat.
Boost online rev
2,500 % and
conversion to sale
by 1,700 %.
Tax revenue
increase by
USD$1.4m in
3 months
Time to provision 200
VMs reduced 90%

16. © 2013 IBM Corporation
Our own use of cloud extends across the entire IBM organization and has
transformed the IBM business on multiple levels
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109,000 IBM employees use Blue Insight, the world’s largest
business analytics private cloud.
1,800 IBM marketers across 6 continents utilize IBM cloud-based
Marketing Operations daily.
6,000 IBM users of Blueworks Live to improve internal business
processes
200 million minutes of IBM web conferencing with IBM
SmartCloud Meetings.
Avoiding over $20M in expenses over 5 years with our private
analytics cloud
1,200 users in IBM China development labs, plus IBM Call
Center teams in the United States and India, have migrated to a
desktop cloud environment.

17. © 2013 IBM Corporation
Our strong ecosystem of partners augment IBM SmartCloud capabilities
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Cloud Builders
Creating customized private
cloud solutions for client and
provider infrastructures
Cloud Infrastructure Providers
Leveraging the IBM Cloud to
provide IaaS/PaaS capabilities
Cloud Services Solution
Providers
Create customized client solutions
running on the IBM SmartCloud
Cloud Technology Providers
Extending the function and value
of IBM SmartCloud
Cloud Application Providers
Delivering standardized SaaS
solutions on IBM SmartCloud

18. © 2013 IBM Corporation
IBM SmartCloud differentiates ourselves in 4 distinct ways
Unmatched expertise to deliver enterprise-class, dynamically
orchestrated services at scale
World-class security and resilience
Client control through self-service and open, enterprise
management tools
Workload optimized deployment models for hybrid delivery

19. © 2013 IBM Corporation
The time has come to rethink IT and reinvent business —
with IBM SmartCloud
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Ask the fundamental questions:
• Is your organization achieving the levels of innovation required
to compete in today’s environment?
• Is your organization able to nimbly put lucrative ideas into
action?
• Is your organization continually reinventing customer
relationships?
• Are you adapting to market changes as fast as your
competitors?
Go to ibm.com/smartcloud
for more information.

20. © 2013 IBM Corporation20