1) IBM Cloud is a platform for business innovation in the cognitive era, allowing companies to create new customer experiences, business models, and operational processes through experimentation. 2) IBM Cloud provides data services, cognitive APIs, and domain-specific solutions to help differentiate businesses and power cognitive applications using data from various sources. 3) IBM Cloud can be used both as a public cloud for rapidly building new workloads, and as a hybrid cloud to extend existing IT investments and workloads for flexibility to achieve business objectives.

1. © 2016 IBM Corporation
Robert LeBlanc
SVP, IBM Cloud
Accelerating
Innovation with
Cloud in the
Cognitive Era

2. 2Page© 2016 IBM Corporation
A compelling
customer experience
Sources:
1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 2015
2. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 2015
3. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016
New innovative
business models
Fast and flexible
operational processes
80%
of CxOs are
experimenting with
different business models
or thinking of doing so2
100+
Global enterprises have
launched internal incubators in
the last 3 years, including Airbus,
Barclays, Telstra and Target3
81%
of companies place the
personalized customer
experience in their top three
priorities, with 39 percent
reporting it as their top priority1
In today’s race to succeed, leaders create

3. 3Page© 2016 IBM Corporation
Cloud is maturing
into an environment for innovation and business value
Cost Efficiency
Value
Essential Integration
Business Value
High value solutions
Cognitive apps
Advanced analytics
Internet of Things
Innovation
PaaS-centric
DevOps tooling
Web & Mobile apps
Basic analytics
Hybrid integration
Cost & Speed
IaaS-centric
Virtual compute
Low cost storage
Traditional app hosting

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• Runtimes
• Hybrid
• Containers
• Data
Services
• Mobile
• Microservices
IBM Bluemix
Garage Method
IBM Bluemix
Platform and DevOps
Tools
+ +
Rapid innovation
The right combination of platform, ecosystem and methodology
Open
Ecosystem

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Health Financial
Services
IoT Analytics Commerce Security Developers
and
Partners
Content ConversationComputeCloud
Extend into New Industries Infuse with Cognitive
Build out
Ecosystem
Data (Public, Private, Partner)
Cloud is the enabler for a cognitive business
IBM Watson

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Domain services let you differentiate with data
IBM Cloud is designed for data rich services
Data Sources
CognitiveAnalytics
IoT
VideoData Services
Mobile
Blockchain

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Lifecycle environment
IBM Cloud is the best place
to build cognitive apps
IBM Bluemix is the place where
organizations and developers go
to rapidly build, deploy and
consume cognitive apps
IBM Bluemix is the place to go for
cognitive solution templates
for IoT, mobile, consumer
apps, industry apps, etc.
Domain solutions
Message
resonance
Question
& answer
Speech-
to-text
Text-to-
speech
Language
detection
Sentiment
analysis
Image link
extraction
Tradeoff
analysis
Tone
analyzer
Personality
insights
Concept
tagging
Relationship
extraction
Concept
insights
Feed
detection
Image
tagging
Watson
news
Face
detection
Language
translation
Dialog
Entity
resolution
Taxonomy
Concept
recognition
Keyword
extraction
Text
extraction
Natural
language
classifier
Entity
extraction
Author
extraction
Visual
recognition
30+ Cognitive APIs and growing…

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IBM Cloud is both a public and hybrid cloud platform
to unlock business innovation
HybridPUBLIC
Hybrid: Delivers the flexibility to extend
IT investments in existing workloads to
best achieve business objectives
Public: Optimized to deliver new
workloads at speed in a shared
environment
Speed Innovation InsightFlexibility
Change what you need to
get value faster
Integrate cloud services,
open communities and
emerging technologies
Combine your data and
processes with new
sources of information
Workloads to deliver on
business objectives

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How will you
create the
future in the
Cognitive Era?
Create
new customer value with applications, services
and processes
Connect
applications, data and services in new ways
Optimize
any application, data or service for cloud agility
and economics

10. 10Page© 2016 IBM Corporation
IBM Cloud is all about your business
To deliver the outcomes you want faster
Your ecosystem
Meeting the hybrid needs of the data, apps and services you want from third
parties and your entire enterprise.
Your industry
Combining industry and domain specific expertise, solutions, data and services
Your leadership
Designed for fast, continuous data-rich business innovation and cognitive solutions
Your future
Open by design to maximize your future flexibility and opportunity for growth
Guiding Principles
DevOps Productivity
Hybrid Integration
Powerful, Accessible
Data and Analytics
Cognitive Solutions
Choice with Consistency