Capitalizing on cloud 4.3.18

IBM Cloud / February 2018 / © 2018 IBM Corporation
Capitalizing on Cloud
Reimagining applications & data for growth and innovation

Name an
enterprise with
only one
cloud.
I dare you. 2IBM Cloud / February 2018 / © 2018 IBM Corporation

3
Today’s enterprises need a cloud that is agile and
speeds innovation
A cloud that can leverage all data types and is built for the latest technologies, like cognitive / AI
Public Cloud
IaaS & SaaS
Lower cost IT
Early Adopters
IT Efficiency1
Value
Time
Tactical
Strategic & Complex
Hybrid Cloud
PaaS, CaaS, & Data
Engagement Apps
Enterprise
Application
Modernization
2
3
Multi-Cloud
Integrated Platforms
Industry Solutions
Market Leaders
Experience &
Service Innovation

82%
of current IT
budgets are for
on-premises
applications &
infrastructure 4
Lorem ipsum dolor sit
amet, consectetur
adipiscing elit.
525+
cloud services in the average
business
50%
of spend will be cloud by 2020
1000+
cloud applications
Source: Kleiner Perkins Internet Trends
Enterprises want to connect &
extend on-premises to cloud
Prioritizing secure connection &
extension of critical apps & data

Cloud powers
business
innovation.
But at what cost?
5Group Name / DOC ID / Month XX, 2017

Innovation in a multi-cloud
world presents myriad
demands & challenges
Demands
Securely integrating applications & data across
multiple clouds & vendors
Vetting & learning new cloud-based technologies
(i.e. cognitive/AI, Blockchain & IoT)
Adding more resources, time & skills to keep
pace with the complexity
Challenges
Economic advantages erode as integration &
management costs climb
Most cloud apps & services aren’t built for
enterprise security & privacy demands
Many vendors only support one approach to
cloud – or only proprietary services or APIs
6
Of enterprise
developers focus on
JAVA – leveraging
existing skills &
technologies is critical
67%

Leaders must challenge
the conventions of
architecture & methods to
create an agile engine for
business growth and
innovation.
But how?
7

1. Integrate and manage your enterprise and clouds with an
open, flexible architecture, creating the right disposition for
your workloads and data
2. Leverage all of your data, regardless of form or state, using
analytics, data science, and AI to accelerate insights and
value
3. Ensure security and compliance across your entire
enterprise and clouds
8Group Name / DOC ID / Month XX, 2017
Three keys to successful cloud transformation

Innovate, integrate, orchestrate and manage
across your multi-cloud enterprise
AI
ready
The IBM Cloud accelerates
innovation with your data –
all of it –creating new
insights with AI
Built for all your
applications
The best architecture to
guide your cloud journey,
allowing you to modernize
and extend existing
applications and build new
cloud-native apps
Secure to
the core
The IBM Cloud is the
most secure and trusted
enterprise cloud
IBM Cloud.
The Cloud for
Business

10
FLEXIBILITY AND
SCALABILITY
SECURITY
BAKED IN
CORE
STRENGTH
Why focus on architecture?
Why now?
When business and technology
objectives are one and the same…
…you must bring all business
platforms together as one technology
framework.
• Innovation
• Customer experience
• Personalization
• Create smarter apps and services
• Accelerate data intelligence and innovation
• Optimize your infrastructure with workload optimized
cloud options
• Process improvements
• Business efficiencies
• Customer and market
intelligence
The intersection of traditional and
cognitive/AI technologies & development
has produced a completely new set of
challenges and opportunities

11
An open & flexible approach to cloud architecture
Prescriptive approach
Multi-cloud management
Innovative technologies
AI, Blockchain, IoT, ML
Integration / Orchestration
Workload Fit & Optimization
Data Governance & Integration
Private Cloud Existing IT + DataPublic + Dedicated Cloud
Cloud Native
Open/Containers/Micro-services
Innovate with technology
and data
Public Cloud Flexible Architecture Investment Equity
Optimize your existing
investments
Business & industry
specific workloads,
applications & data
New insights, apps, &
experiences that
accelerate growth and
competitive advantage
Cloud Native
Cloud Native

12IBM Cloud / DOC ID / Month XX, 2018 / © 2018 IBM Corporation
Built for all your
applications
The best architecture to guide your
cloud journey, allowing you to modernize
and extend existing applications and
build new cloud-native apps
IBM Cloud.
The Cloud for
Business

IBM Cloud deployment options deliver an
open flexible architecture
Built for all your applications + AI Ready + Secure to the core

A prescriptive approach
creates the right disposition
for your workloads
Maintain
& Evolve
Private
Cloud
Public
Cloud
Highly customized
applications
Not yet virtualized
applications
Applications with
complex processes
and transactions
Workloads needing
low latency to back ends
Existing database workloads
Applications with
sensitive data
Regulation-intensive
applications
Information-intensive
applications
Batch processing
Backup & archive
ERP
Big data & analytics
Front office/desktop
Disaster recovery
Risk & compliance
services
Web applications/ e-commerce
Digital experience solutions
Customer service
Enterprise social solutions
Third-party applications
Mobile applications
Non-core business processes
Development and test
workloads
Enterprise transformation
required for cloud adoption
DevOps | Governance | Integration
Security | Architecture | Culture
* IBM Institute for Business Value study,
“Tailoring Hybrid Cloud” August 2016
Data sovereignty /
residency

Cloud Enablement Methodology
Workloads & Cloud Transformation /Enablement
Workload Data
Culture & Organization
Architecture & Technology
Emerging Innovations
Service Management & Operations
Governance
Security & Compliance

16
• Assessment of workloads across
many dimensions:
• Workload characteristics
• Data characteristics
• Governance, Culture,
Security, etc.
• Overall costs
• Ultimately - Value vs. Effort
• Mapping of dimensions helps
enterprises assess feasibility and
set priorities
Multi-dimensional workload disposition analysis
VALUE
EFFORT
+-
-
3
5
9
11
12
7
6
13
1
2
4
15
148
16
17
18
19
20
21
22
23
25
51
54
56
57
55
53
60
52
58
59
46
49
50
47
48
34
35
44
45
37
32
40
42
43
28
39
38
30
27
41
26
29
3331
67
62
64
68
66
65
61
63
70
71
69
1
2
3
+
4

17
Cloud Adoption and Enablement – IBM’s Approach
Topics include:
• Business Drivers
• The Framework
• Strategy
• Culture & Organization
• Architecture &
Technology
• Security & Compliance
• Emerging Innovations
• Methodology
• Service Management
• Governance

18
Integrating on-premise apps & data unlocks value
Extending on-premises
investments with next
generation middleware, data,
analytics & integration to the
Cloud
Data
Integration
Services &
API’s

19
IBM Cloud Integration enables innovation and
modernization – taking advantage of all your data
APIs
• Manage access to services in and out of
your company
• Open data securely to share & monetize
Apps
• Connect apps on-premise or in cloud to drive
business transformation
• Synchronize data elements across apps
Security Gateway
• Protects APIs, the data they moves, and the systems
behind them
• Enables a secure modern multi-cloud architecture
Data
• Cleanse and prepare data for a consistent
view of your business
• Drives data for analytics
Messaging
• Reliable communication across application boundaries
• Minimizes latency driving event based architectures
High Speed Transfer
• Move huge amounts of data rapidly, securely &
predictably
• Adopt cloud platforms even when data is very large

Integrated DevOps & Management
Open DevOps Toolchain | Hybrid Cloud Management
Flexible Choice of Infrastructure
VMware | Openstack | Hardware
Cloud Optimized Software & Services
Middleware | Data | Analytics | Machine Learning | Blockchain
IBM Cloud Private enables enterprises to
innovate & optimize
• One architecture & platform for new cloud-native
app development and optimization of existing apps
• Choice of application development models for
cloud-native development
- Infrastructure-as-Code, Kubernetes, Cloud Foundry
• Accelerate apps and middleware modernization
with catalog of container-based middleware, data &
analytics
• Minimize risk by reducing changes to existing
apps while leveraging platform and middleware for
availability, elasticity & cost
• Integrate within the enterprise and to all public
cloud services using API connectivity & management
Kubernetes-based Platform
Developer Productivity | Operational Efficiency

21
Rapid development and deployment
• Minutes or hours vs. days or weeks
• Non-disruptive upgrade of platform integrated
with enterprise network, security and
performance needs
• Enablement of new and existing developers and
integration with existing DevOps tools
Investment leverage
• Infrastructure choice
• Leverage existing applications and skills
• Open community-based platforms for choice and
flexibility, on and off premises
Why IBM Cloud Private
Application Modernization
• Modernization & optimization across multi-cloud
environments
• Reduced risk by running applications on
enterprise-grade software and data platforms
optimized for cloud
Differentiated Enterprise Integration
• Set of new services available on-premises,
complemented with public cloud service
• Integration of applications with services for
operational simplicity and reduced cost
• Integrated cloud management solutions to
automatically provision and govern multi-cloud
environments with speed and control

22
AI Ready
The IBM Cloud accelerates innovation
with your data –all of it –creating new
insights with AI
IBM Cloud.
The Cloud for
Business

Innovation – driven by data and AI
SCALE
INSIGHTS
ON DEMAND
BUILD A
TRUSTED
FOUNDATION FOR
ANALYTICS & AI
MAKE DATA
SIMPLE &
ACCESSIBLE
Collect all your data of
every type regardless of
where it lives, achieving
freedom of access from
the constraints of
fragmented and ever
changing data sources
Discover all types of
data with confidence
and build trust by
integrating, cataloging
and securing your data
with built-in compliance
and protection controls
to deliver a fluid “single
version of the truth”
Radically scale the
discovery of new
insights using advanced
analytics and data
science to deliver better
answers and to power
smarter business
processes

Watson is AI
for professionals.
5
Our differentiators:
Learn from small data sets
Own your insights
Embedded in workflows

Watson is
embedded in
workflows…
6
With Watson you can:
Accelerate research and discovery
Enrich your interactions
Recommend with confidence
Detect liabilities and mitigate risk
Anticipate and preempt disruptions
Scale expertise and learnings

Use Cases
The IBM Watson Platform is capable of analyzing millions of documents per
second. Train Watson on the documents most crucial to your organization’s
success and empower your employees to locate key information and insights
in a fraction of the time it takes them now.
26
in threat detection
by unleashing Watson on hundreds of articles,
reports, and other threat-related materials to
give yourself a holistic view of threats in a
matter of minutes.
in law and litigation
by training Watson on the language specific to
your field of practice and then using it to sift
through the entire body of published and
unpublished US case law.
into new drugs and treatment
by using Watson to comb through medical
journals, clinical trial reports
and other health-related materials.

by having Watson examine a patient’s health
summary and evaluate it against thousands of
historical cases and insights gleaned fr om leading
oncology experts, giving physicians confidence
that they are taking advantage of all the latest and
best standards of care.
Recommend with
confidence in cancer care
by having Watson listen in on conversations
between tax preparers and their clients,
ensuring that preparers offer up every
possible tax deduction and credit that a
client is eligible for, based on the things they
say during their consultation.
Recommend with
confidence in tax preperation
by using Watson to analyze interview
transcripts and social media postings
alongside a candidate’s resume, giving
companies a much more robust
and holistic view of job applicants.
Recommend with
confidence in recruiting
Even the best experts can’t keep up with all the information they have access to
these days, especially in fields that are constantly evolving. By teaching Watson
about the parameters that matter to you, you can be confident in the knowledge
that you’ve taken every important factor into account when making a decision or
recommendation.
Use Cases
Solutions
er
Recommend with
Recommend with
Recommend with
recommendation.
Use Cases
these days, especially in fields that are constantly evolving. By teaching Watson
about the parameters that matter to you, you can be confident in the knowledge
recommendation.
27
Recommend with Confidence
in recruiting
companies a much more robust and
holistic view of job applicants.
in tax preparation
say during their consultation
in cancer care
by using Watson to comb through
medical journals, clinical trial reports
and other health-related materials.
Recommend with
Recommend with
Recommend with
recommendation.
Use Cases

by creating dynamic ad units that can
communicate directly with your customers,
answering their questions while offering up
suggestions and unique new ideas.
Enrich interactions
in digital advertising
by training Watson on the terminology of
your product lines, allowing customers
to browse your inventory using
natural language queries.
Enrich interactions
in online shopping
by training Watson to understand and
respond to questions and requests from
your customers, whether in the form of
text or spoken word.
Enrich interactions
in customer service
You can’t be everywhere at once, and neither can your employees. Train Watson
to recognize the intent behind the most common requests from your audience to
ensure that their needs are being met rapidly. You can also train the system on
the most popular entities that your audience mentions, ensuring that every
interaction they have with your brand is tailored, meaningful and engaging.
Use Cases
s
Enrich interactions
Enrich interactions
in online shopping
Enrich interactions
in customer service
Use Cases
Enrich interactions
Enrich interactions
in online shopping
Enrich interactions
in customer service
Use Cases
28
Enrich Interactions
Enrich interactions
in customer service
your customers, whether in the form of text
or spoken word.
Enrich interactions
in online shopping
your product lines, allowing customers to
browse your inventory using natural
language queries.
Enrich interactions
by creating dynamic units that can
communicate directly with your
customers, answering their questions
while offering up suggestions and
unique new ideas.

by training Watson on the regulations that affect your
organization the most, allowing you to use natural
language queries to quickly find key information
on rules, obligations and controls.
Detect liabilities
in regulatory compliance
by using Watson to constantly monitor your organization’s
local systems for irregularities that could indicate a potential
attack. This local context also gives Watson a better idea of
what to focus on during the investigation process, leading to
a more targeted and effective threat research strategy.
Detect liabilities in
cyber security
Risk is a constant reality for every organization, and it comes in many forms.
Watson is able to read and understand regulations and detect threat-related
anomalies, helping protect your organization from risk in its various forms.
Watson also offers simple, intuitive training processes that make it easy to
update the system on new findings, ensuring that your business stays up to date
and secure at all times.
Use Cases
0004_Detect_01
language queries to quickly find key information
on rules, obligations and controls.
Detect liabilities
in regulatory compliance
what to focus on during the investigation process, leading to
a more targeted and effective threat research strategy.
Detect liabilities in
cyber security
update the system on new findings, ensuring that your business stays up to date
and secure at all times.
0004_Detect_01
Use Cases
update the system on new findings, ensuring that your business stays up to
date and secure at all times.
29
Detect Liabilities and Mitigate Risk
Detect liabilities in cyber security
what to focus on during the investigation process, leading to a
more targeted and effective threat research strategy.
Detect liabilities in regulatory compliance
language queries to quickly find key information on rules,
obligations and controls.

by using drones armed with Watson’s visual
recognition capabilities t o inspect cell towers for
rust, frayed cables and other defects.
Anticipate and preempt
disruptions in cellular service
by outﬁtting them with I oT sensors capable of sending tens
of thousands of data points to the Watson IoT Platform in
real-time, allowing engineers and technicians to remotely
monitor crucial components without disrupting service.
on elevators and escalators
It’s always better to address small issues early rather than waiting for them to
escalate. Use Watson to monitor the condition of your systems and equipment
and alert you immediately of any issues that could lead to bigger, more costly
disruptions in the future.
Use Cases
by using drones armed with Watson’s visual
recognition capabilities t o inspect cell towers for
rust, frayed cables and other defects.
Anticipate and preempt
disruptions in cellular service
by outﬁtting them with I oT sensors capable of sending tens
of thousands of data points to the Watson IoT Platform in
real-time, allowing engineers and technicians to remotely
monitor crucial components without disrupting service.
Use Cases
30
Anticipate and Preempt Disruptions
by outfitting them with IoT sensors capable of sending tens of
thousands of data points to the Watson IoT Platform in real-
time, allowing engineers and technicians to remotely monitor
crucial components without disrupting service.
in cellular service
by using drones armed with Watson’s visual recognition
capabilities to inspect cell towers for rust, frayed cables
and other defects.

by using Watson to combine experience-based knowhow
from veteran engineers with key technical information,
allowing all of your employees to tap into decades' worth
of valuable knowledge on-demand.
Scale expertise and learning in
industrial engineering
by training Watson on thousands of historical cases and
thousands of hours of insights gleaned from leading
oncology experts, making it easy for oncologists to ensure
that they are offering the best, most up-to-date standards of
care to their patients.
Scale expertise and learning
in cancer care
The majority of an organization’s knowledge lives in one of two places: either
buried in vast collections of technical documents or locked up in the heads of
veteran employees who have learned countless lessons from experience. Use
Watson to capture all of this invaluable knowledge and expertise and make it
easily accessible to a much wider segment of your business.
Use Cases
olutions
allowing all of your employees to tap into decades' worth
of valuable knowledge on-demand.
Scale expertise and learning in
industrial engineering
thousands of hours of insights gleaned from leading
oncology experts, making it easy for oncologists to ensure
that they are offering the best, most up-to-date standards of
care to their patients.
Scale expertise and learning
in cancer care
buried in vast collections of technical documents or locked up in the heads of
Use Cases
buried in vast collections of technical documents or locked in the heads of
31
Scale Expertise and Learning
Scale expertise and learning in cancer care
thousands of hours of insights gleaned from leading oncology
experts, making it easy for oncologists to ensure that they are
offering the best, most up-to-date standards of care to their
patients.
Scale expertise and learning in industrial engineering
allowing all of your employees to tap into decades’ worth of
valuable knowledge on-demand.

32
Secure to the core
The IBM Cloud is the most secure and
trusted enterprise cloud
IBM Cloud.
The Cloud for
Business

Identity
and Access
Management
Data
Protection
Cloud
Network
Security
Workload
Management
Visibility and
Intelligence
Application
Security
Secure
Dev
Ops
Risk based identity and
access management,
governance for user
priveledges
Data discovery, classification, risk
governance, activity monitoring,
encryption and key management
Security audit of policies, controls,
processes and risk across all aspects
Threat intelligence, automated policy
governance and security posture
Static, dynamic, and mobile
application security testing
across enterprise and cloud
environments
Network protection
Security & Compliance - a comprehensive
approach for cloud
Threat protection and
policy level control of
VM’s, containers
D
Visibility and incident response across
enterprise and multi-cloud public, private,
hybrid environments

Identity
and Access
Management
Data
Protection
Cloud
Network
Security
Workload
Protection
Visibility and
Intelligence
Application
Security
Secure
Dev
Ops
• The only security and compliance vendor that is also a
major cloud infrastructure provider
• The only vendor with leading cloud security solutions
across IAM, Visibility & Monitoring, data protection and
services
• The largest enterprise security organization – with 8,000
professionals
• Applying Watson AI technology to regulatory and
compliance challenges – dynamic alerts on compliance
exposures
• Applying Watson AI capabilities to threat-based cloud
protection
• The only provider of identity and access management
solutions from traditional on prem to multi-cloud, multi-
vendor environments
IBM Cloud Security & Compliance
Comprehensive security and compliance to empower cloud transformation

• Core operational services
including logging, monitoring,
security
• Flexibility to integrate with,
and manage existing tools,
processes, and OEM
environments
• Range of APIs to connect
apps & data across the multi-
cloud
• Secure access to
public cloud services (AI,
Blockchain, IoT)
• Consistent experience across
private/public
• Containerized versions of IBM
Middleware
• Prescriptive guidance to
optimize workloads
• Work with existing skills, apps,
data, infrastructure
• Built for – and access to – AI,
IoT, Blockchain, etc.
• Open Kubernetes-based
container platform
• DevOps toolchain integration
35
Rapid Innovation Hybrid Integration Investment Leverage Management & Compliance
IBM delivers cloud native, integration, AI, and
security across the enterprise
Deep Industry Skills, Experience, Applications, Data Sets, & Partnerships

Streamlining compliance using IBM
business process management software
Innovation at scale
ODF Energia/ SPAIN anticipates these key
benefits:
– Improves customer service by increasing
contract processing speed
– Boosts responsiveness, so that the
company can keep up with constantly
changing regulations
– Eliminates the need to add infrastructure
when requirements change, thanks to
cloud-based services
Business challenge
After deregulation of the energy market in Spain, ODF Energía
experienced rapid growth and faced volatile regulations. The
company needed a scalable, flexible solution.
Transformation
Using the IBM Business Process Manager on Cloud solution, ODF
Energía worked with IBM® Business Partner® Habber Tec
Internacional S.L. to create an integration layer in the cloud to
consolidate and automate all of its business processes.
36IBM Cloud / February 2018 / © 2018 IBM Corporation

Creates bespoke smart fixed-income portfolios in
minutes to deliver greater value to investors
Innovation at scale
BondIT anticipates these key benefits:
– Empowers advisors with completely
customized portfolios, optimizing financial
decisions
– Cuts the time taken to create tailored
portfolios from days to minutes
– 30% less risk for similar yields compared
to other solvers tested
Business challenge
Building fixed-income portfolios has long been a challenging, time-
consuming process for investors and their advisors, with
numerous, inter-connected variables and constraints. How could
BondIT help?
Transformation
BondIT developed a cloud-based, machine learning algorithmic
solution, which can handle any set of investment requirements
and produce custom portfolios at speed.

Puts an AI personal assistant in reps’ pockets,
giving them the best chance to close the next deal
Innovation at scale
ForceManager anticipates these key
benefits:
– 80% increase in app adoption rate raises
ForceManager’s revenues
– 20% lift in sales rep’s productivity levels
enabled by hands-free working
– 18% boost in sales made by reps using
the latest-generation ForceManager app
Business challenge
A field rep’s best asset is their relationship with a customer. What
if you could give them back some of the time they spend keeping
track of their agenda and monitoring client accounts?
Transformation
ForceManager augmented its CRM app with an AI personal
assistant, which helps reps make the most of every sales
opportunity by arming them with information on demand.

Recent IBM Cloud and Watson Mentions & Recognition

Capitalizing on cloud 4.3.18

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