Building a hybrid, dynamic cloud on an open architecture

Building an open, dynamic cloud:
The IT and business renaissance
Daniel Krook
Senior Certified IT Specialist
IBM Open Technologies & Cloud Performance Team
krook@us.ibm.com
@danielkrook
© 2014 IBM Corporation

Agenda
• Software is a growth engine for business
– The convergence of cloud, analytics, mobile and social (CAMS)
– The business value of open, dynamic clouds
• Building a hybrid engine from open, dynamic parts
– Software defined environments (IaaS)
– Cloud operating environment (PaaS)
– The API economy (SaaS)
– IBM DevOps Services
• Hitting the road
– Map a course with an open, dynamic cloud
– The IBM Cloud marketplace
Building an open, dynamic cloud: The IT and business renaissance 2

Agenda

Technology continues to be critical to business:
Software is emerging as a growth engine
4
5
4
5
When will it become critical to implement Digital Transformation across your organization?
4
2004 2006 2008 2010 2012 2013
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2
3
6
7
8
9
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2
3
6
7
8
9
1
2
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1
2
3
4
5
6
7
8
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1
2
3
4
5
6
7
8
9
Technology
factors
Market
factors
Macro-‐economic
factors
People
skills
Regulatory
concerns
Socio-‐economic
factors
GlobalizaDon
Environmental
issues
GeopoliDcal
factors
1
2
3
4
5
6
7
8
9
Strategic reinvention
136% are more likely to use cloud to
reinvent customer relationships
Better decisions
170% more likely to use analytics
extensively via cloud to derive insights
Deeper collaboration
79% more likely to rely on cloud to locate &
leverage expertise in the ecosystem
IBV CEO Studies 2004–2013
Source: MIT Sloan Management Review, Research Report
2013: Embracing Digital Technology - bit.ly/1stGER9
Don’t know (4%)
Never (5%)
3+ years
Within 2 years
This year
That time has passed - it is
already a matter of survival
Source: IBM Institute for Business Value: The Customer-activated Enterprise - bit.ly/1od8p0F
13% 33% 18% 27%
Building an open, dynamic cloud: The IT and business renaissance

The convergence
80%
5
of technology…
of mobile
users keep their
device within arm’s
reach 100% of the
time1
60%
57%
72%
presents a powerful opportunity
90%
of the
connected devices in
2020 will be sensors
& autonomic nodes2
of all data
is unstructured and
growing 15 times
the rate of
structured data3
of companies
are using cloud to drive
competitive and cost
advantages4
of
developers report
using cloud-based
services or
APIs
flickr.com/raphaelquinet

IT leaders must strike the right balance
Systems of Insight
*Source: Gartner, p.6, Private Cloud Matures, Hybrid Cloud is Next, Gartner G00255302, Sept 6, 2013
6
Optimization
Systems of Record
Innovation
Systems of Engagement
6

The future is Dynamic Hybrid Cloud
~70% of enterprises to pursue
7
Seamlessly extends enterprise
IT with Cloud for changing
business needs:
• Acts as one dynamically
managed, secure environment
• Flexible choice of delivery models
• Interoperable through open
standards
7
hybrid cloud by 2015*

Dynamic cloud enables composable business
8
Building block approach
Restlessly
reinvent
and
innovate
your
processes
Make
be=er
decisions
in
real-‐?me
with
ac?onable
insights
Accelerate
your
?me
to
market
Integrate
across
the
enterprise
Cloud as the
growth engine of
your business
Mobile to reinvent
how you engage
Big Data to transform
your enterprise and
industry

Agenda

Open technologies are fueling an IT renaissance
IBM is leading (instigating) the way
10
Cloud
Computing
e-Business
Service Oriented
Architecture
Social
Business
Mobile
Computing
Open Cloud
Architecture
Dynamic
Cloud

Design in the age of Cloud: The IT & business renaissance 11

Evolving IaaS to a more dynamic, analytics based Software
Defined Environment
12
API economy
Cloud operating environment
Software defined environments
Software
defined
• Compute
• Network
• Storage
Agile workloads • Integrated governance • Embedded analytics

OpenStack: Leading the way in open cloud infrastructure
Accumulated
Community Population
Accumulated
Developer Population
Monthly number of
participants
Monthly GIT
contributors
Community
Ac?vity
Because an open interoperable Cloud is
critical for flexible cloud deployment &
customer success…
INDIVIDUAL MEMBERS
TOTAL DEVS
(12mos)
Source: Qingye Jiang’s Blog:: CY14-Q1 Community
Analysis — OpenStack vs OpenNebula vs Eucalyptus vs
CloudStack-www.qyjohn.net/?p=3522
COMPANIES
382
Members: 27
Sponsors: 73
Supporters: 282 18,489
1803
COMMITS
(12mos)
61k
Accumulated
Contributing
Organizations
Monthly GIT commits

Atlanta OpenStack Summit 2014: attendance grows 30%
Proof point of OpenStack’s momentum & focus
§ 4,600+ in attendance (>30% growth)
§ 65% are new attendees to the Summit
§ Overall increase in product strategy roles
§ Voice of the user continues to shape software
§ Broad ecosystem support ensures rapid innovation
§ Focus on enterprise features in Icehouse and Juno accelerates maturity
Attendee Roles

IBM’s open tech leadership on display at the OpenStack Summit
• IBM products based on
OpenStack showcased the
successful application of tech
to the business model
• Commitment of hundreds of
engineers to OpenStack has
made IBM a top contributor
across the project
• IBM continues to work with a
wide range of firms to
encourage further support for
OpenStack ecosystem
Business model
development
Technical
leadership
Ecosystem
growth
Analyst
community
ac?vely
engaged
with
OpenStack
• 65
top
Der
analysts
in
aIendance
• 6
unique
IBM
1:1
analyst
meeDngs

Rapid flexibility with container technology: Docker
IBM has taken steps to further integrate with Docker
• Adding Docker within the SoftLayer cloud platform to provide with
the ease of use and maintenance that comes with a container model
• IBM and Docker will ensure that IBM SoftLayer customers have
access to all relevant content from the Docker Hub registries
• IBM will offer a Docker container of the WebSphere Liberty
Application Server for greater performance and flexibility
DockerCon Attendance
§ Inaugural Conference
§ Capped at 500 attendees
§ turned away 400+
§ High developer concentration
IBM Presence
§ Platinum Sponsor
§ IBM keynote – Jerry Cuomo
§ Prez & demo - Andrew Spyker
§ IBM table – drive to Bluemix
§ Significant interest generated

Innovate with unmatched performance, flexibility & complete control
SoftLayer Infrastructure Management System
• Bare metal and virtual server provisioning
• Integrated BSS/OSS
• Comprehensive network management
Data Center & Pods
• Standardized, modular hardware configs
• Lower inventory carrying costs
• Maximize asset utilization and profitability
• Increase provisioning flexibility
• Simplify capacity management
• Globally consistent service portfolio
Triple Network
• Proprietary network architecture
• Pod design allows customers grow across multiple
racks or rows in the same layer 2/3 domain as needed.
Single-tenant and
multi-tenant environments
Complete control,
access, and transparency
Seamless fault-tolerant,
multi-site topography
Complete portfolio available
on-demand in all data centers

Our model: build on open tech & add unique value
Globally distributed data
centers
All-in-one automated
platform
Robust & resiliant
hosting environment for
enterprises of all sizes
IBM IaaS
offerings
leverage 750+
Open Source
Packages
IBM
added
enterprise
capabili?es
Open
source
components
TOSCA
Baremetal & virtual
deployment of
OpenStack
Pre-integrated systems
components get you up
& running within 4 hours
2x app density,reducing
costs & procurement
cycles
PureSystems simplify
the process of bridging
private into hybrid cloud
Patterns automate
process of cloud-enabling
applications.
Production-grade cloud
operations & scalability
from a single interface
Capture & manage
standard VM images w/
biz process support
Self-service sys mgnt
supporting user roles &
billing functions
Automated & tailorable
worklfow management
Support for Enterprise
Database managers
Wide range of cloud
targets: Z/VM, RHEL, MS
Win, Power8, PowerVM &
many more
with
&

An open cloud architecture enables a developer centric platform,
marketplace and services in a cloud operating environment
API economy
19
10101110111010101001101010010101
Open service ecosystem • Repeatable patterns • Automated integration

What we need is an open PaaS platform for the people
Developers represent a diverse set of unique
skills & motivations individually tailored to
address specific challenges
PaaS offerings can help developers & operations meet that challenge with
their unique skills but not all PaaS offerings were created equal
Building an open, dynamic cloud: 20
The IT and business renaissance 20
Mobile Developer
• Python, JavaScript
& Objective-C
• Git, Jira
• CouchDB
• Cordova
Data Scientist
• Python & Java
• Hadoop & MongoDB
• Node.JS
• Rational Team
Concert
UI Designer
• JavaScript, .NE
T & HTML5
• PostgreSQL
• jQuery, Dojo
• Drupal
Backend Developer
• Java, PHP, Perl, C,
& JavaScript
• SQL & NoSQL
• JSON, XML
• Subversion
Full Stack Developer
• JavaScript, .NET &
HTML5
• PostgreSQL
• jQuery, Dojo
• Drupal

Building a platform for the people: the Cloud Foundry Foundation
TOTAL CONTRIBUTORS
1,362
Average per month
2014 average: 80
Lifetime average: 58 731k
Platinum Members
Gold Members
Silver Members
LINES OF CODE
PULL REQ / WK
40+
COMPANIES
43+
Cloud Foundry is quickly becoming the de facto
open PaaS platform, on similar growth
trajectory as OpenStack
The addition of several new members signals a solid
commitment to create a truly open community &
ecosystem, one that accelerates development
& drives robust growth.

San Francisco Cloud Foundry Summit 2014: attendance doubles
Cloud Foundry Summit Twitter sentiment
• 5100+ mentions of #CFSummit, CF Summit &
Cloud Foundry Summit
• 3246 mentions of Cloud Foundry
• 5000+ mentions of #PaaS during Summit
Summit growth signals dynamic ecosystem
§ 904 in attendance (100% growth)
§ 179 developers signed up for Java & CF Meet Ups
§ Bluemix a major summit feature w/ a successful signup drive
§ 67 speakers delivered 60 keynotes, panels, talks & sessions
§ Conference organizers encountered many new dev candidates

Cloud Foundry Summit enabled IBM to extend its contributions
• Community growth &
participation parity critical to
strong open governance of
the Cloud Foundry foundation
• A robust codebase written by
many developers grows the
ecosystem by attracting new
users, adoptors & contributors
• An active campaign to grow
the community strengthens
the ecosystem with new
skills, ideas & viewpoints
Build the
foundation
Develop a robust
codebase
Foster the
community
Positive feedback from analyst & press coverage

IBM Bluemix: enterprise-grade PaaS with unprecedented flexibility
Composable
services
dev
&
runDme
environment
built
on
Cloud
Foundry
for
enterprise
readiness
Leveraging
open
source
API
services,
BlueMix
• Run
BlueMix
leverages
600+ Open
Source
Packages Open
source
IBM
added
Enterprise
capabili?es
components
apps
in
almost
any
language
• Built
on
open
technologies
• Provides
integraDon
services
to
systems
of
record
• Designed
for
mobile
• Provides
DevOps
services
for
integrated
dev
experience
App
Development
for
Cloud
IBM’s
ApplicaDon
ComposiDon
Environnent
(ACE
UI)
Capabili?es
as
a
Service
IBM
Services
(SQLDB,
JSONDB,
Mobile
backend
services,
Monitoring,
Map
Reduce,
Cloudant)
&
runDmes
(IBM
WebSphere
Liberty
&
the
Node.js
buildpacks.
Cloud
Integra?on
Build
hybrid
environments.
Connect
to
on-‐
premises
systems
of
record
plus
other
public
&
private
clouds,
e.g.
Twilio
&
Pitney
Bowes.
Built
on
IBM
SoJLayer
Runs
on
top
of
IBM’s
leading
infrastructure
as
a
service.
Cloud
Foundry
Vanilla
Cloud
Foundry
including
the
community
services
MySQL,
PostgreSQL,
MongoDB
&
more

An API economy is fostered by an open cloud architecture &
extends the business services available to third-party innovators
API economy
JSON, WebSphere & DB2
for log-in & transaction
25
JSON & Websphere
Liberty for mobile app
JSON & MongoDB
for user ID.
Rapid application delivery • API-accessible apps • Multi-channel integration

HTML5 & Cordova: simple solutions to complex challenges
• Non-profit supporting 140+ open source projects
• Organizational, legal & financial support
• Limits legal exposure for our project committers
• Framework for intellectual property & financial
contributions
• Apache Cordova is the open source project that
makes “write once and run anywhere” hybrid
applications using platform services feasible.
• Cordova focuses on continual maintenance &
enhancements “shim” code, supporting Hybrid
application development
• Since its creation in 2010, IBM has been a significant
contributor to this project, adding new capabilities & a
focus on release management
• Defacto language for rich
internet apps
• Platform agnostic
• Supports native mobile functions
• Evolution of HTML 4 / XHTML
• Incorporates standards such as SVG and CSS.
• Supports many desktop & mobile platforms
• Simplifies application development
• Native support for advanced technologies w/o
plugins
• Improves on social technologies
IBM is co-chairing the HTML Working Group,
along with representatives from Microsoft &
Apple

An API Economy is driving new business models & innovation
Parking space
Driver &
vehicle
monitoring
News
Fault analytics
Service and
warranty data
“Pay as
you drive”
Journey &
GPS
Traffic and
Weather data
Advanced
diagnostics
Other
cars
Emergency
services
Mobile
apps
API
Mgmt APIs
Partner
Center
www
t
Web &
Social
Charging station
Fleet & traffic
management
Vehicle
insurance
provider
Vehicle
inspection
station
GPS service
provider
More
Things
Petrol pump
Smart Home
Drive thru Retail
Dealers

Integrated DevOps enables continuous software delivery
DevOps Lifecycle
Customers Development/Test Production Business
Owners
Continuous Innovation, Feedback and Improvements
Plan and Measure Develop and Test Release and Deploy
DevOps Foundation
Operations/
Open Lifecycle and Service Management Integration Platform
Ecosystem
Best Practices
Monitor and Optimize
OSLC

IBM DevOps Services
• DevOps Solution in the cloud for building
mobile and cloud applications
• Optimized for use with BlueMix
• Integrated task tracking, agile planning,
source control with auto deploy
• Use your favorite tools or work from the
Web IDE
• Hosted Jazz SCM or Git or link to GitHub
• Public and private projects
• Continuous Integration and Deployment
with Jenkins
• Mobile quality and application
performance monitoring (coming)

Agenda

Emerging hybrid models across IBM Clients
IBM Clients run a range of workloads
Hybrid
Workloads have distinct requirements
Security Location
Cloud workloads will grow 5.5x faster
than traditional workloads through 20161
Traditional
SO
Private
Cloud
Shared off
premises
Dedicated off
premises
Systems of Record Systems of Engagement
The ability to support a broad spectrum of
client workloads
Compute
Network
Storage
Availability
IBM Cloud
Managed Services
The technologies to address these requirements – to
match infrastructure attributes with app needs
Many clients will seek to
leverage multiple
deployment models
Support workloads across
hybrid deployment scenarios
Hybrid is the new model for IBM
services, software & hardware
delivery.
50% of enterprises will have
hybrid clouds by 20172

How do we make this real? An open cloud architecture

IBM Cloud marketplace
• Over 200 IBM & Third-Party Software & Services
• Leverage world-class IBM partner ecosystem
• Curated solution pages with IBM expertise
• Easy access to build, consume, deploy & purchase services
Service packaging based upon
application
• Gaming: Scalable high
performance infrastructure
• Start-ups: Scalable
infrastructure, marketing, SaaS
• DevOps: BlueMix platform, 3rd
party services
• Analytics: Storage options, Big
Data as a service, BigInsights
• Mobile: BlueMix platform,
SoftLayer IaaS
• Infrastructure: Managed cloud,
self-service bare metal

Building a hybrid, dynamic cloud on an open architecture

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