The document discusses how hybrid cloud can help organizations innovate through cognitive business. It outlines three ways organizations can leverage hybrid cloud: 1) Create new cloud apps rapidly, 2) Optimize existing solutions by deploying workloads in the optimal environment, and 3) Connect existing apps and data to the cloud. It provides examples of IBM's offerings in areas like development services, infrastructure services, and integration capabilities to help organizations innovate through these three entry points to a cognitive business. The document encourages readers to identify areas for cloud adoption and contact IBM to get started with offerings like Bluemix, APIs, VMware on cloud, and SAP on cloud.

1. Cognitive Business: Innovate with Hybrid Cloud
mdenny@id.ibm.com
https://id.linkedin.com/in/dennymuktar

2. The Digital Economy is Driving Disruption
Three Trends:
New apps are consolidating
decision making
Insights-driven
Front-line
decision making
Nontraditional data create
new business moments
Insight-driven
Engagement Models
Solutions composed from a broad
ecosystem
Ecosystem based
Digital
innovation

3. 3Page© 2015 IBM Corporation
Computing is going into things we never thought of as
computers.
And, we’re putting computing into the hands of billions of
people.
The data that has resulted is the world’s new natural resource.
Code at the core. Built on cloud. Fueled by data.
Transformed through cognition.
A Cognitive Business

4. What’s keeping you up at night ?

5. It’s time to be in charge of disruption
1. Lead with a compelling customer experience
2. Accelerate introduction of new innovative
business models and cognitive business
processes
3. Operationalize for speed and flexibility
of hybrid leaders report that hybrid
cloud is accelerating digital
transformation in their organization*
85%
* Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 2015© 2015 IBM Corporation

6. Cost
Innovation
Business
Value
IaaS-centric
Virtual compute
Low cost storage
Traditional app
hosting
PaaS-centric
DevOps tooling
Web/Mobile apps
Basic analytics
Hybrid integration
High value solutions
Cognitive apps
Advanced analytics
Internet of Things
Value
Cost Effectiveness Essential Integration
1
2
3
The role of the cloud is maturing into the environment
for innovation and business value

7. © 2015 IBM Corporation
On-Premises IT
Public
Dedicated and Local
Private
We’re building a hybrid cloud
platform for enterprise.
IBM is all in on
Hybrid Cloud today and tomorrow
“The connection of one or more clouds
to on-premises systems and/or the
connection of one or more clouds to
other clouds”
Leader, Forrester Wave: Hybrid Cloud Mgmt
Leader, Forrester Wave: Private Cloud Software

8. Innovation requires Hybrid Cloud
Systems of Insight
Data and Analytics
systems
Systems of Record:
Traditional IT infrastructures,
existing enterprise systems
Hybrid
Integration
Mobile
API economy
Internet of Things
Systems of
Engagement

9. Internet
Social &
Internet Data
sources
Trading partner
communities
Mobile, PoS,
ATMs Internet
Public Cloud
Dedicated Cloud
API
Developer & Customer
communities
Internet of Things
Sensors
APP
APP
Service
Service DBAPPDB
APP
APP
Enterprise
DB
Private Cloud
Master Data
Management
Big Data and Cognitive
API
DMZ DMZ
Integrated Digital Enterprise using Hybrid Cloud

10. © 2015 IBM Corporation
Shop Direct is 100%
committed to IBM Cloud
to build the future of their
customer experience
Whirlpool partners with
IBM to bring Watson
cognitive services to
connected appliances
Panasonic migrated one
of the largest B2B
websites in the world to
IBM Cloud

11. 2. Hybrid Integration
to unlock existing
data and applications
3. DevOps Productivity
to develop, experiment
and iterate at speed
1. Choice with Consistency
to put the right workload in
the right place
4. Powerful, Accessible
Data & Analytics
5. Cognitive Solutions
to build understanding and
learning into decisions and
interactions
to extract deeper insight
© 2015 IBM Corporation
5 IBM Cloud Strategy

12. STRATEGIC
ACQUISITIONS
We invested in hybrid cloud
for you in 2015
100% of relevant IBM software on IBM Cloud
Over 200 new and enhanced cloud services
8 new datacenters
(incl. Australia, Brazil, and India)
20K new Bluemix users/week
3.2B Watson API calls per month

13. Hybrid Cloud accelerates transformation into a Cognitive Business
through 3 entry points
Create
new cloud apps
Build new cloud native
apps with high
productivity
1.
Enterprise
Create
Insights-
driven
Engagement
models
Optimize
any app
3. Deploy workloads for
best fitLocal
On-Prem
Public
Dedicated
Enterprise
Harness your
Infrastructure by
optimizing
enterprise
workloads
Connect
existing apps and
data
2. Connect to cloud -
publish or consume
apps and data,
effortlessly
IBM Cloud ConnectEnterprise
Deliver Insights-
driven Decision
Making
Capabilities

14. Hybrid
Integration
DevOps
Productivity
Choice with
Consistency
Powerful, Accessible
Data & Analytics
Cognitive
Solutions
© 2015 IBM Corporation
to unlock existing
data and applications
to develop, experiment
and iterate at speed
to put the right workload
in the right place
to build understanding and learning
into decisions and interactions
to extract deeper insight

15. IBM Cloud Platform
Infrastructure
Services
Developer
Services
Public Dedicated Local

16. 17Page© 2015 IBM Corporation
Global // Hybrid // Open
Build modern apps
that thrive on data
Easily & Securely
leverage your existing
API’s & Data
Foster a culture of
continuous innovation
& delivery
Optimize and
transform existing
apps
Robust features in Bluemix delivers digital disruption

17. The Best
Method and Tools
The Broadest
Catalog
+ +
• Runtimes
• Hybrid
• Containers
• Data Services
• Mobile
• Microservices
The Most Choices
for Delivery Model
NEW
DevOps Services
1
8
World-class tooling and the broadest catalog
of composable services DevOps Productivity_
© 2015 IBM Corporation

19. 20Page© 2016 IBM Corporation
Private cloud as a service offers the security, control
and predictability of private cloud with the ease of
public cloud.
− Fast to deploy
− Scalable
− Easy to use
− Elastic capabilities
− Irregular performance
− Vendor lock-in
Public cloud
− Security controls
− Cost control
− Open standards
− Integrate to existing IT
− Challenging to scale
− Capital and staff intensive
Private cloud
IBM Blue Box
− Dedicated PCaaS
− Fast and flexible
− Predictable performance
− Dedicated environment
− Security controls
− Private line, virtual private
network (VPN) or
cross-connect
− Dedicated infrastructure
as a service
Private Cloud as a Service
++

20. • Over 45 global cloud centers
• Open, secure, and scalable
• Secure, high-speed network
2
1
IBM SoftLayer: Total Access, Control
and Transparency
• Expert services and tools
• Secure integration to on-premises

21. Hybrid
Integration
DevOps
Productivity
Choice with
Consistency
Powerful, Accessible
Data & Analytics
Cognitive
Solutions
© 2015 IBM Corporation
to unlock existing
data and applications
to develop, experiment
and iterate at speed
to put the right workload
in the right place
to build understanding and learning
into decisions and interactions
to extract deeper insight

22. 23Page© 2015 IBM Corporation
Existing Enterprise
IT Investments
Exposed as
APIs Self Service
Consumed by
Developers
To Develop
Innovative
Apps
Delivering
Differentiated
Customer
Experiences
IBM API Connect - Unleash Enterprise Investments to Disrupt
APIs provided by
other Provider

23. © 2015 IBM Corporation
Unlock billions of value in existing investments
Series of connect offerings for IBM Cloud to quickly extend
enterprise apps and data to cloud
WebSphere connect and family of offerings
immediately enable clients to IBM Cloud
Bluemix services connect apps,
data and APIs in the cloud
WebSphere and z/OS Connect and the
connect family of offerings..

24. 25 © 2016 IBM Corporation
Hybrid
Integration
DevOps
Productivity
Choice with
Consistency
Powerful, Accessible
Data & Analytics
Cognitive
Solutions
© 2015 IBM Corporation
to unlock existing
data and applications
to develop, experiment
and iterate at speed
to put the right workload
in the right place
to build understanding and learning
into decisions and interactions
to extract deeper insight

25. IBM | VMware
Partnership
Announcement
26
Only IBM Cloud provides Full access to the native VMware
stack to manage workloads in the Cloud EXACTLY as you
would on premises.
VMware clients scale globally with IBM’s 46 Cloud Data
Centers.
No modification of:
Security – Storage – Networking Tools
NO VM conversion – copy & paste
No new skills
© 2015 IBM Corporation
Deeper, global strategic
partnership to accelerate
enterprise hybrid cloud
adoption by enabling
customers to easily and
securely extend their existing
workloads as they are, from
onpremises data centers
to the Cloud.
Hybrid cloud
On-Premises
Customer’s
Data Center
Virtual
Machine
Virtual
Machine
IBM Cloud

26. 27
IBM Cloud: Think it. Build it. Tap into it.
© 2015 IBM Corporation
IBM Cloud for SAP Applications helps optimize your SAP environment to address
these challenges to become more agile
Improves scalability
Provides an architecture designed to
easily scale-up or scale-out
Provides resiliency for core
business processes
Uses a cloud-enabled infrastructure
backed by service-level agreements
(SLAs)
Provides SAP specialists
Managed by a team with
an average of eight years experience
working with
SAP solutions
Helps improve cost efficiency
Uses economies of scale and helps shift capital
expenditure (CAPEX) to operational expenditure
(OPEX)
Helps reduces complexity
Uses automation and standardization
Provides an enterprise-class
infrastructure
Helps manage performance requirements






IBM Cloud
for SAP Applications

27. 28
IBM Cloud: Think it. Build it. Tap into it.
© 2015 IBM Corporation
Why IBM Cloud for SAP Applications?
40+
Data Centers & Network Points of Presence World Wide
SAP &
Non SAP
Workloads supported
#1
1
Production and Non
Production
SAP workloads are supported
HANA & Non HANA
5
3.6B$
Investment in Cloud in the last 2 years
1
3
Free
Managed Services Options
OS
OS + DB
OS + DB + SAP BasisData transfer among world wide
data centers
DB’s supported:
DB2, Oracle, SQL SRV, Sybase
& HANA
World Wide delivery team
Based SAP workloads are
supported
Worldwide high speed network
backbone
On the SAP Cloud Benchmark (SAP
Cloud SD-2) thanks to the use of
Bare Metal servers

28. Summary: Innovate through Hybrid Cloud towards Cognitive Business
Create apps
Rapidly deliver new,
innovative apps and
services on cloud
What we offer:
 Java, Node and Swift Runtimes
 Mobile and Web Application Services
 Blockchain DevOps Services
Optimize
Optimize existing solutions
with choice in cloud
deployment
What we offer:
 “on Cloud” managed environments
 Docker Container and VM support
 Cloud Orchestration and Brokerage
Connect
Extend the value of
existing apps and data with
cloud
What we offer:
 API, App and Message Connect Services
 WebSphere Connect, WebSphere
Blockchain Connect
 WebSphere, MQ, zOS Connect, CICS
Hybrid Cloud
Java
Local
Public
Dedicated

29. 30Page© 2015 IBM Corporation
Next Steps
1. Identify & Prioritize Areas for Cloud Adoption
Cloud Adoption Advisor Online Assessment:
https://www-01.ibm.com/marketing/iwm/iwmdocs/web/cc/flash2/cra/en/us/Tool.htm
One of the biggest obstacles to utilizing cloud computing in your organization is knowing how to approach
your cloud journey and focus your efforts. This 20-30 minute assessment will help you identify and prioritize
areas to achieve your cloud adoption goals. After completing the questions, we'll provide you an online
assessment, and an opportunity to download a PDF of your results and your answers to the assessment
questions.
2. Talk to us!
Get started with Bluemix, APIs, VMWare on Cloud, SAP on Cloud and so much
more….
Indicate you interest in the feedback form OR ask your IBM representative today!