IBM is a global technology company founded in 1911 with a mission to lead in information technologies. It generates revenue through system and server sales, storage, networking, software, and IT services. While IBM has strengths in R&D and profitability, it faces challenges from its large size and needs to strengthen mobility products. Opportunities exist in growing markets, but IBM faces threats from intense competition and potential substitutes. To adapt, IBM focuses on business model innovation, M&A, sustainability, and becoming a smarter enterprise.

3. Introduction
Product and Services
SWOT Analysis
Strategy For Future
Conclusion
IBM Business Model
Global Market Strategy

4. Type Public
Founded Endicott, New York
June 16, 1911
Headquarters Armonk, NewYork,
United States
Area served Worldwide
Key people Samuel J. Palmisano
(Chairman, President and CEO)
Revenue US$ 99.870 billion (2011)[1]
Employees 426,751 (2011)[1]
Website IBM.com
Introduction

5. Mission And Vision
MISSION
IBM, we strive to lead in the invention,
development and manufacture of the industry's
most advanced information technologies, including
computer systems, software, storage systems and
microelectronics.
VISION
Solutions for a small plane

6. Products
 System and servers
 Storage
 Networking
 Software
 Personal computer
 Printing products
 Point of sale
 Semiconductors
 Upgrades accessories and parts
Services
 IT service
 Business consulting
 Application services
 Outsourcing services
 Training
 Small and medium business
Products and Services

7. SWOT Analysis
Strength
 Leading provider of IT services
 Strong research and development
 Capabilities
 Strong profitability's

8. SWOT Analysis
Weakness
 Weak enterprise mobility product portfolio
 Communication across different countries can be vey
challenging
 IBM size is also its weakness
 The current recession has hurt everyone and IBM is not
exempt

9. SWOT Analysis
Opportunities
 Strong and stable economic market
context
 Sophisticated service market
 High individual consumption power
 Matured internet market
 High level of entry barrier to the severe
market

10. SWOT Analysis
Threats
Customers have high experience on the
service
Customers have low switching cost
Intense competition
High threat of substitutes
IBM has high switching cost on the core
hardware

11. Business Model

12. Business Strategy
 Growth & business model innovation
strategies
 M&A services:
 Sustainability strategy
 Smarter business

13. IBM understood Value was shifting in the IT industry, driven by the rising
tide of global integration, a new computing paradigm and new client needs.
Economies of developing nations were growing rapidly, driven by historic
investments in fundamental business infrastructure. Enterprises were
looking to tap skills and expertise available all over the world and to
integrate their operations globally.
Change in computing architecture was rippling across the data center and
the network, along with a proliferation of technology infused into all aspects
of work and life. Companies were seeking to integrate advanced
technology with their business processes and operations, not only to
reduce costs, but to enable innovation and growth.
IBM remixed their businesses in order to move to the emerging higher-
value spaces by focusing on software and IT industry.
IBM Strategies

14.  In conclusion refer to both analysis in macro and micro level of
environmental factors on IBM strategy, IBM has strong competitors in
hardware industry like Dell or Hp but IBM can work more powerful in
software industry with few strong competitors like Microsoft.
 IBM accuracy understand the demand for software and services skills -
across Asia and worldwide - is growing. Therefore, the computer
technology industry still has high market growth rate.
 Although the external factors such Iraq war, SARS and bird flu have
impacted on computer technology industry, IBM still exit on the market.
This is because of they have strong enough in terms of financial,
management and experience. Moreover, the technology factor has
effected directly to computer technology industry.
Conclusion

15.  IBM, should keep his position in the market as world's largest information
technology company, with 80 years of leadership in helping businesses
innovate.
 IBM should expand into new markets with promising growth through its
partner's strategy network program. Already prospering high growth in
China, India, Brazil, and Russia, gives them competitive advantage over
other Western brands. IBM have the advantage to be top Western brand
by rapidly expanding into these markets all the while developing new
products, services, and solutions to better help its wide variety of
customers from small to large.
 To improve and maintain its corporate image, IBM needs to find new and
better ways to be philanthropic company worldwide. For examples
improving job satisfaction, communities, and living standards. IBM can
also offer scholarships, educational assistance, and internships to improve
educational system, which enable them to have quality staff, partners,
customer, and suppliers.
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