The document discusses tourism in Nepal and provides an analysis of Hyatt Regency hotel in Kathmandu. It begins with background on Nepal's tourism industry and objectives of Visit Nepal 2011 campaign. It then provides details on Hyatt Regency's mission, services, rates, and SWOT analysis. Porter's five forces model and value chain are applied to analyze Hyatt's business. The document concludes that Visit Nepal 2011 aims to improve tourism infrastructure and attract more quality visitors to support Nepal's economy.

1. Group member:
Puja Agrawal
Pema Tamang Pakhrin
Sneha Agrawal
Tashi Lama Dhundup
Sunil Manadhar
Madhav Chaulagain

2. Agenda.
 Background of tourism industry
 Theme and Slogan
 Objectives
 Activities focus by government
 Background of Hyatt regency
 Mission of Hyatt regency
 Services
 Rate of Hyatt regency
 SWOT analysis
 PEST analysis
 Porter‟s five model
 Value chain of Hyatt
 Limitation of Hyatt
 Conclusion

3. Background of Tourism
 Nation as a nation has resolved by tourism industry.
 Tourism in Nepal, is the most important sector of the
economy after agriculture.
 It contributes significantly to uplifting the quality of life of
the people, it‟s a socioeconomic activity, tourism
touches the life of every Nepali citizen in one way or
another.
 “Visit Nepal 2011” is today a policy priority for Nepal, to
uplift the quality of products and services offered to our
visitors.
 Through this effort, Nepal achieve higher yields from
tourism, improve its infrastructure, address issues of
environmental degradation & seeks to have more quality
visitors.

4. Conti Background
 Sensitive or preserving the destination‟s natural &
cultural heritage will pay the right price for the right
value.
 It is just not a year when Nepal will have
facilities, invite you to visit us &have new product
and offer.
 We deliver quality in our products, excellance in
sevice, fully involve all our citizens in tourism and
obtain the most yield from it to benefit our counntry
& our visitors.

5. Theme and Slogan
 Theme
“Visit Nepal 2011”
• A sustainable habitat through sustainable tourism
Marketing Slogan
• “Visit Nepal 2011”- A WORLD OF ITS OWN
• There is a world in Nepal that you need to discover or
further explore for your self. We remind you that our
natural resource are unique and that our is a living
heritage. We remind you that our people perform are
friendly & hospitable & our products range is diverse.
We invite you to visit us to discover or explore the
unique „World‟ out here

6. Objectives
 Increase the number of visitor arrivals and lengthen
the number of their stay.
 Enhance the image of Nepal by repositioning it as a
unique visitor destination.
 Improve and develop diverse eco-friendly and value
based tourism product.
 Create intense awareness of the benefits of tourism.
 A lot of work is already being done in Nepal by the
government, the tourism industry and all other
related sectors to achieve these objectives. A lot
snore will be done between new & 2011. the success
of our efforts, will depend greatly on your support to
our efforts.

7. Global Tourism Scenario in Nepal
 Its not only Nepal that saw a healthy growth in tourist arrivals, this
year, the global tourism trends also witnessed with sustained
growth rate of the past 10 years.
 The global tourism trend continued to thrive with an estimated 5.7
per cent average growth during 2007. Growth will be driven by the
emerging markets and the developing markets and the developing
countries, according to 2007 preliminary results of the United
Nations World Tourism Organization (UNWTO).
 It confirms resilience regarding external factors such as turbulence
in financial markets increasing interest rates, tighter credit
conditions, rising fuel prices and security and health issues.

8. Conti..
 In 2007, the tourist arrivals to Nepal crossed a half
million mark and arrivals via air route only stood at
360,350 visitors. If the tourists arriving via land route
which as of November 2007 stands at 153000 is
added, the total figure crosses the half million mark, a
highest so far. The peace process has fuelled the tourism
arrivals last year.

9. Activities focus
 The three major activity areas of “Visit Nepal year
2011” are:
Infrastructure improvement / development and
community involvement initiatives.
Product enhancement, new product and staging
special events and activities
International publicity and promotion.

10. Background of Hyatt
Regency
 Hyatt Regency Kathmandu is a luxury 5 star city resort hotel
situated 10 Km from the city centre of Kathmandu, Nepal, on
the road to Boudhanath Stupa - the most holy of Tibetan
Buddhist shrines outside Tibet.
 Hyatt was founded by
 Jay Pritzker in 1957.

11. Mission of Hyatt
 Our mission is to provide authentic hospitality by
making a difference in the lives of the people we
touch every day.
 We focus on this mission in pursuit of our goal of
becoming the most preferred brand in each
segment that we serve for our
associates, guests, and owners.

12. SERVICES
Rooms & Amenities
•280 Rooms & Suites
•High-Speed Internet Access
•Minibar
•In-room Safe
Guest Services
•Business Centre
•Tour Desk
•Complime

13. SERVICES
Outdoor swimming pool
 Outdoor Jacuzzi,
3 tennis courts,
 Jogging track
Ayurvedic massage and a
complete Health and Beauty
Spa
Mountain biking,
jungle safari and trekking,
 Hot-air balloon rides,
 mountain flights and white-
water river rafting can be
arranged on request

14. Rates of Hyatt
NORMAL ROOM
Room Type Single & Double
Guest Rooms USD 185 + Tax
Regency Club Room USD 215 + Tax
Extra Bed USD 35 + Tax
SUITES ROOM
Room Type Single & Double
Junior suite USD 400 + Tax
Executive Suite USD 600 + Tax
MEAL RATES
Breakfast USD 10 + Tax
Lunch USD 16 + Tax
Dinner USD 18 + Tax

15. Swot Analysis
Strengths
Premium offering
Brand image
Hyatt casino
Weaknesses
High-level exposure to the
premium market
Diluted brand name
Financial pressures
Oppourtunities
Specialist businesses
Hyatt business services
Road trips
Threats
Low cost travel/leisure
Market heavily influenced by
competitors
Internet threat to gaming
SWOT

17. PEST ANALYSIS

18. Porter’s Model.

19. Conti…
1. Bargaining power of Suppliers
 The high class hotels are operating by few hotel chains
 There are no substitutes for five star hotel
 The hotel customer are fragmented, so they have to reduce
their bargaining to attract the customer
 It having various rates & tariff because they are having their
own brand image
2. Bargaining power of customer
 Hyatt is five star hotel so, most invested in its fixed assets
 The supplier are providing better information about them to
attract the customer
 There is a moderate price for visitors
3. Threats of new entrants
 The foreign hotel chains are field up with Nepalese hotel to
reduce the initial cost
 Brand loyalty of customer affects the new entrants

20. Conti..
4. Threats of substitute product
 Brand loyalty of customer is dominating
the substitutes
 The price variation of same class hotel
services from various brand affect it
 For ex-Annapurna hotel, soltee hotel
and so on
5. Competitive rivalry
 The top competitors are
Annapurna, soltee etc.

21. Strategic Group Mapping
Hyatt
Regency
Shangrila
Hotel
Everest
Hotel
Annapurna
Yak
&
Yeti
My
Hotel
SolteeCrown
Plaza

22. Strategic group mapping
services
price
High
Low
low High
Annapurna hotel
Soltee hotel
Hyatt regency

23. Value Chain of Hyatt

24. Conti…….
 Primary activities
 Inbound logistics
 Operation
 Outbound logistics
 Marketing and sales
 Service
 Support activities
 Procurement
 Human resource management
 Technology development
 Firm infrastructure

25. Limitations of Value chain of Hyatt
 It describes an industrial organization which
essentially buys raw materials and transforms
these into physical products.
 „value‟ for the final customer is the value only in its
theoretical context not practical terms

26. Conclusion.
 “Visit Nepal 2011” is today a policy priority for Nepal, to
uplift the quality of products and services offered to our
visitors.
 Nepal Tourism Year 2011 has begun with a slogan
“Together for Tourism”.
 Through this effort, Nepal achieve higher yields from
tourism, improve its infrastructure, address issues of
environmental degradation & seeks to have more
quality visitors.
 Hyatt regency is one of the five star hotel which provide
better services to visitors, people
 The government support towards the tourism industry
and the development is appreciable
 The market share & expansion of tourism industry in
Nepal economy is raising day by day.

27. Thank You