IBM analyzed its strategies and environment to move into higher-value software and services. It conducted PESTEL, five forces, SWOT analyses. IBM understood value was shifting to software due to globalization, new technology, and customer needs. It sold hardware units and focused on software, services. It aimed to help clients through technology and provide long-term shareholder value. Noise from various internal and external factors impacted IBM as a complex nonlinear system, but it had strengths to adapt its strategies accordingly.