IBM is an American multinational technology company founded in 1911, headquartered in Armonk, New York, with operations in over 170 countries. The company offers a wide range of products and services in IT infrastructure, software, and consulting, and is known for its innovations like the ATM and the relational database. Despite its strong reputation and extensive client base, IBM faces challenges such as increasing expenses, competition in cloud computing, and the need for expansion into emerging markets.

1. BY ABHINAV
TYAGI
PH 9971732636

2. About IBM
International Business Machines
Corporation is an American multinational
technology company headquartered
in Armonk, New York, United States,
with operations in over 170 countries.
The company originated in 1911 as
the Computing-Tabulating-Recording
Company (CTR) and was renamed
"International Business Machines" in
1924.

3. IBM manufactures and markets
computer hardware, middleware and software
and offers hosting and consulting services in
areas ranging from mainframe
computers to nanotechnology.
Inventions by IBM include the automated teller
machine (ATM), the floppy disk, the hard disk
drive, the magnetic stripe card, the relational
database, the SQL programming language,
the UPC barcode, and dynamic random-access
memory (DRAM).
About IBM

4. About IBM
Industry Information technology
Founded June 16, 1911; 105 years ago
Founder Charles Flint
Headquarters New York, U.S.
Area served 170 countries
Chairwoman, President and CEO Ginni Rometty
Revenue US$ 79.919 billion (2016)
Number of employees 380,300 (2016)

5. Products offered
by

6. Products
offered
Products
IT Infra Software Storage
Industry
solutions

7. Products
offered
IT Infrastructure
Middleware Power systems
Software
defined
infrastructure
Z systems

8. Products
offered
Software
Analytics cloud Security
Mobile
and social

9. Products
offered
Storage
Flash
storage
Hybrid
storage
Storage
networking
Media
Tape
storage

10. Worldwide presence

11. Global Delivery Centre
Global Command Centre
IBM SmartCloud Centres
IBM Cloud Labs
IBM BCRS
•4,000 architects and 20,000 IT specialists
worldwide with expertise across cloud,
security, networking, storage and all
technical domains
•Cloud delivery capabilities in every
continent
•Over 90 Distinguished Engineers, 40
Master Inventors, 100 members of
IBM’s Academy of Technology, and
300 IBM Researchers
•Continued expansion and investment
in growth markets
•~400 Delivery Data Centers
•7.5M square feet of space
•150 resiliency centers in 50
countries
•Largest global network of
security operations centers

12. Rival Firms
• Oracle Corporation
• Apple Inc.
• Sun Microsystems
• Dell
• Hewlett-Packard
• Intel
• Amazon
• Google
• Facebook

13. Competitors
GOOGLE
IBM
HP
Oracle
apple
40%
20%
17% 15%
11%

14. Marketing strategies

15. IBM divided all of it transactions into three groups.
• The first transaction consisted of the type which involved the kind of buyer
(already the owner of one or more PCs) aiming to buy more of them and hence
would have some knowledge about the device.
• The second type of transaction involved buyers who would be more of an
expert, a technology expert.
• Third type of transaction was the most complicated one consisting of people
carrying out complex business changes etc, and consisting of both expert and
non-expert buyers.
Marketing
strategies

16. SWOT Analysis

17. • IBM is now enjoying the good reputation
of their brand and it has developed its
business with the provision of products
and services across the globe.
• IBM is getting popularity for the
provision of IT technology and services to
its diversified clients.
Strength
• IBM has extensive client base and it is
working across the globe.
• The company has employed skilled and
professional staff in different
departments of this brand and also
share different information for the
development of project and IT industry.

18. Weaknesses
• The company is growing more than
its needs and it should be curtailed.
• The size of the company is large and
the expenses are also increasing, so
the profit margin of the company is
also becoming narrow.
• IBM gives attention to large corporate
sectors but not on the small business
sector, which shortens its earning.
• The company is well known for its
tremendous software and IT
technology products, which are
offered at high rates

19. Opportunities
• IBM should start its business in
emerging markets and it can develop
its business.
• The company needs to develop one
stop shop for provision of its
products and services to its
customers. • The company can expand its services
and products and also gives attention
over its different latest and unique
software.
• The company should meet the
increasing demand in cloud based
services and provides its solutions to
clients.

20. Threats
• There are some problems in
providing the solutions of the IT
technology and its services.
• The size of the company is large
and it incurred huge loss to the
company.
• The expansion in the cloud
computing market can be great
threat for IBM.
• Due to some drawbacks in the
economy of the world, the growth
of the company becomes slow and it
is creating problems for the
company.

21. Thank You