Strategic intend; Vision, Mission, Business model, Value prepositions, Channels, Customer relationship, IBM Generic strategy, and Growth strategies, IBM's intensive strategies.
2. IBM,is an American multinational technology and consulting
corporate.
Headquartered in Armonk, New York, United States.
Founded in June 1911 by “ Charles Ranlett Flint” as the
Computing Tabulating Recording Company (CTR) through
the merger of three companies;
a) The Tabulating Machine Company.
b) The International Time Recording Company, and
c) The Computing Scale Company
Renamed as International Business Machine 1924
3. Headquartered ;Bangalore.
IBM India Private Limited ,is the Indian
subsidiary of IBM.
It has facilities in Bangalore ,Delhi ,Kolkata
Chennai ,Pune,Coimbatore and Hyderabad.
4. Dedication to every client’s success.
Innovation that matters, for the Company and
for the world.
Trust and personal responsibility in all
relationship.
Strive to lead in the invention ,development
and manufacture in the industry’s most
advance information technology.
5. World’s most successful and important Information
Technology Company.
Successful in helping out customers apply technology to solve
their problems.
Successful in introducing this extraordinary technology to
new customers.
Worldwide network of IBM solutions and services
professionals translates these advanced technologies into
value for customers.
6. Automated teller machine(ATM).
Floppy disk
Hard disk drive
Electronic keypunch
Magnetic stripe card
Virtual machine
Scanning tunnelling microscope
Reduced instruction set computing
Universal product code
Financial swap
Dynamic Random Access Memory(DRAM)
Watson Artificial intelligence.
ATM
HARD DIS DRIVE
ELECTRONIC KEYPUNCH
WATSON ARTIFICIAL
INTELLIGENCE
7. Customer segments.
Large enterprise to invest in virtualization
,cloud or software or hardware solutions and
services to streamline corporate operations.
End-users interested in personal computers
and mobile applications.
8. Drive for innovation and development.
Research field of nanotechnology and
mainframe and personal computers.
Digital data management, cloud services and
virtualizations.
It provides consulting and
Implementation services for design, setup
management
9. Sales and marketing group for all business
units IBM has announced a single channel
team to better support its business partnership
network.
One channel team improves communication
with clients who are now given a single point of
contact within the global giant.
Single interface platform with increased
functionality is also available throughout the
company’s web portal.
10. It’s primarily self-service,
As a hardware and software developer there is a
mid midmarket channel as well as one for larger
enterprise.
Designated marketplace on their official web page
,which is easy to navigate
Used by both individual and businesses to meet
their needs and requirements.
11. IBM focuses on the development and
Distribution of hardware , software, business
consulting and IT service at enterprise level.
Focus capitalization on business intelligence,
data analytics. security, cloud computing,
virtualization,
12. Apple inc, in, mobile enterprise, and twitter
for integral of social media data and cloud
based analytics.
13. Porter's model
A high rate of technological innovation is at the core of
the company’s generic competitive strategy.
Example; the firm is popular for a variety of novel
technologies such as machines used in corporate offices
around the world .
Big blue IBM also applies its intensive strategies for
business growth emphasis on technological innovation.
Its aims for growth and stability.
14. The company’s employees, known as IBMers, must fulfil their jobs
and responsibilities to facilitate the successful implementation of
intensive strategies for business growth.
Example ;employee must align their work output with the strategic
objective of the company ,and account for changes in strategies
accordingly.
IBMers
15. Cost leadership.
Low cost in business processes to establish competitive pricing or to
maximize profit margins.
Low costs are possible through factors like high economies of scale
(Strength in SWOT Analysis of IBM).
Example; because of its large-scale operations the company is
capable of minimizing costs in providing cloud platform products
and technology services.
IBM is efficiencies in developing, producing and providing
information technologies an.d services
16. It leads to the strategic objective of expanding the
scale that strengthens IBM’s IT business.
Example
a. company must invest in expanding software
mechanisms to increase cost effectiveness of
developing new solutions for customers.
b. To invest more in research and development (R&D)
to boost IBM’s competiveness based on product
value.
17. Product development (primary strategy)
Intensive growth strategy is product development.
Implementing product development is to grow business
through continuous innovation to introduce new
products to the target market.
Example; IBM can grow through the sale of its new
computing systems in addition to the sale of its other
products.
Cost leadership generic strategy supports product
development through efficiencies that enable the
company to offer new products at competitive prices.
18. Market development (supporting strategy)
To develop new applications of the Company’s
current products to enter new market or market
segment.
Example ;IBM can develop new application of its IT
in autonomous vehicles.
Cost leadership generic strategy supports market
development through cost effectiveness that leads
to competitive advantage in new markets or market
segment.
19. Diversification (supporting strategy )
Objective is to diversify its business operations.
Example; IBM can acquire smaller firms in other
industries as a way of achieving more growth.
Implement intensive growth strategy to take advantage of
the trend in technological integration in various markets
(opportunity in PESTEL/PESTLE ANALYSIS of IBM).