This case study describes how Mrs. Fields manages its nearly 500 cookie stores across 37 states through a centralized computer system. The system allows Randy Fields, who runs the company headquarters in Park City, Utah, to have almost instant access to how each store is operating. The individual store computers provide recommendations on tasks like how much cookie dough to mix each day to meet demand while minimizing leftovers. This management information system plays a vital role in coordinating the large operation and ensuring consistent fresh cookies across all locations.

1. Information systemat Mrs. Fields cookies
Summary:
This case study about how Mrs. Field manages nearly 500 stores in 37 states. All the stores are
owned by Debbi and randy fields and run out of their head quarter in park city Utah. Mrs. Field
manages this wide operation by the computer system. The spatiality of the store was fresh and
warm chocolate chips cookies. Randy fields had installed a computer base installment system
which helps to the every manager and employee of each branch. This systemhelps to the
manager that how many batches of cookies dough to mix each day or when to mix them in
order to meet demand and minimize left over. The individual store computers are linked to
park city so randy has almost instant access to how things are going at every store .All function
been centralized which was carried my Mrs. Field. Management information systemwas played
vital role in this business.
Questions:
1) Describe Mrs. Fieldcookies interms of its complexity, formalization, and
centralization?
Ans:
a) Complexity : This computer systemis little bit complex because everything suggested
by computer itself according to the program which are already installed in the
computer but if sometime suddenly climate change or situation changed the
computer will show the normal routine.
b) Formalization: all stores are formalized with information technology systemall day to
day programs already field in the computer system e.g. how many batches of cookies
dough to mix each day or when to mix them in order to meet demand and minimize
left over.
c) Centralization : every store have different kind of software according to their
demand but all the store are owned by Debbi and randy fields and run out of their
head quarter in park city Utah.

2. 2) Do management informationsystemsuchas the one at Mrs. Fields, alter the
conclusionthat large size leads toincreasedvertical differentiation,
formalization, anddecentralization? Discuss.
Ans:
Decentralization is required to avoid problem such as delay in decision making. It divide
work load to different department the decision making could be easier but in
centralized system decision making could be time consuming.
3) Are computerizedinformationsystemparts of an organizationtechnology?
Explain.
Ans :
Yes,in the huge organizationcomputersare playedveryessential roleinsuccessof the
organizationif we considerthiscase studywhole businessbase uponcomputerizedinformation
system
4) This systemleads tobetter store level decision. Doyouagree or disagree?
Support your position?
Ans:
Yes, I am agreeingthatthissystemleadstobetterstore level decision.Computermanagesall
the functionrightfromthe beginningthathow muchquantitiesthe cookiesmustbe produce
whichmeetsthe todaydemand. Thissystemhelpsthe branchmanagertomake accurate
productionof cookiestoavoidleftover.
5) What negative store level repercussionsmight results fromthis system?
Ans:
All cookiesbusinessbaseduponmanagementinformationsystem.Itcreates problemif there is
powerfailure orcomputervirusorany otherinternal problem.Thismightaffectthe sell of
cookies
6) Explainthe potential impact of computer rise informationsystemfromthe
power control perspective?
Ans:
Thiscookiesbusinessfully centralized.There wasnoline andstaff authority.All the individual
store computersare linkedtothe park city.

3. If you were a manager of the store what would you do?
Ans:
a) Line and staff authority:
There must be require line andstaff authoritytoavoid
miscommunicationbetweenheadoffice andstore.
b) Delegationofwork :
Delegationof workisrequiredineverybusinessthere shouldbe power
and authoritytoeach store mangerso he can take decisionaccordingtosituation
c) Adoptionof franchise:
All branch control and runby Mrs. Fieldfromheadquarterinparkcity.
Franchise shouldbe allowedtominimize riskandworkload.
d) Decentralization:
Thisbusinesscompletelycentralized.There shouldbe decentralization.It
will helptoavoidproblemsuchasdelayindecisionmaking.