SlideShare a Scribd company logo
Daryl Pereira 
@CagedEther 
© 2014 IBM Corporation 
What are the roots of social business? 
#SocBizS
Commerce used to be 
more personal 
© 2014 IBM Corporation 2
Commerce used to be 
more personal 
© 2014 IBM Corporation 3
Businesses talk to their 
customers 
© 2014 IBM Corporation 4
Customers talk to their 
friends 
© 2014 IBM Corporation 5
What changed? 
© 2014 IBM Corporation 6
But, then came the move to 
efficiency… 
© 2014 IBM Corporation 7
Mass production processes 
appeared 
© 2014 IBM Corporation 8
Mass production processes 
appeared 
© 2014 IBM Corporation 9
Marketing built interest 
around segments 
© 2014 IBM Corporation 10
Marketing built interest 
around segments 
© 2014 IBM Corporation 11
Sales process automated and 
streamlined 
© 2014 IBM Corporation 12
Sales process automated and 
streamlined 
© 2014 IBM Corporation 13
What changed? 
© 2014 IBM Corporation 14
Business gets social, again… 
© 2014 IBM Corporation 15
Markets become conversations 
© 2014 IBM Corporation 16
Markets become conversations 
© 2014 IBM Corporation 17
Social Business Uncovered 
Customers have more points of 
interaction 
© 2014 IBM Corporation 18
Customers have more points of 
interaction 
© 2014 IBM Corporation 19
Information drives 
productivity 
© 2014 IBM Corporation 20
Information drives 
productivity 
© 2014 IBM Corporation 21
Build deeper 
relationships with 
customers 
B 
C D 
Better collaborate 
within organization 
Enable members for 
social sharing 
Gain better visibility 
with target audience 
Manage talent and 
employee 
engagement 
A 
E 
Learn more about 
your business and 
your actions 
F 
© 2014 IBM Corporation 22
#SocBizS 
© 2014 IBM Corporation 23

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The Roots of Social Business - featuring the case of Tesla

Editor's Notes

  1. http://www.teslamotors.com/forum/forums/which-outlet-install-home
  2. http://www.teslamotors.com/forum/forums/which-outlet-install-home