Soccnx III - The shift towards Social Selling in IBMLetsConnect
Speakers: Stephen Kruger
Our internal sales organisation is moving from a traditional legacy CRM system to a completely new Social based approach. This talk will outline the history, approach and design of this new collaborative based solution.
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
JDX is a cloud-based, enterprise grade, creative lifecycle management suite comprising products that help to effectively manage the end-to-end lifecycle of creative ordering, production, workflow, serving, optimization and measurement for media, brands and enterprises at scale
Website: https://jdxsuite.com/
Best Practices for Implementing a Product Information Management SystemMelinda Cormier
Improve productivity and time to market with an agile PIM solution. Organizations that share duplicate, “stale” or even obsolete product information with customers and partners inflict harm to their brand, incur hefty, needless costs and inevitably lose revenue. The most successful companies eliminate these risks by investing in product information management (PIM) technology and better product content publishing processes.
Soccnx III - The shift towards Social Selling in IBMLetsConnect
Speakers: Stephen Kruger
Our internal sales organisation is moving from a traditional legacy CRM system to a completely new Social based approach. This talk will outline the history, approach and design of this new collaborative based solution.
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
JDX is a cloud-based, enterprise grade, creative lifecycle management suite comprising products that help to effectively manage the end-to-end lifecycle of creative ordering, production, workflow, serving, optimization and measurement for media, brands and enterprises at scale
Website: https://jdxsuite.com/
Best Practices for Implementing a Product Information Management SystemMelinda Cormier
Improve productivity and time to market with an agile PIM solution. Organizations that share duplicate, “stale” or even obsolete product information with customers and partners inflict harm to their brand, incur hefty, needless costs and inevitably lose revenue. The most successful companies eliminate these risks by investing in product information management (PIM) technology and better product content publishing processes.
Digital Competivtie Advantage For Publisher24/7 Media
Real Media Group, a business unit of 24/7 Media provide comprehensive revenue management solutions. Efficiently identify, analyze, and package your audience for advertisers extracting the maximum value from your inventory; and run every facet of your digital operation effectively, profitably and competitively.
In today's fastpaced business environment, your sales team needs to be well-equipped to access information at their fingertips to make critical business decisions on-the-go. Mobilizing trade promotion management (TPM) by allowing access to customer relationship management (CRM) systems accelerates decision-making, increases productivity and enhances customer service.
Want to keep your cloud business responsive and relevant to ever-changing markets? Attend this session to learn tricks of the trade from some of our most successful ISV partners who have extended their apps and grown their business. From adding new modules, to building for new market segments, to integrating seamlessly with other apps, join this session to explore options for extending your app to new heights. This session is primarily intended for product managers, architects, and developers.
Engage with the Microsoft Partner Network as a US partner and get the resources you need to build your Microsoft practice. You’ll learn how to find out what benefits you have and how to utilize them, the programs and resources available to partners located in the United States, and how to stay informed.
What to look for in a Digital Experience Platform?Ruud Kluivers
Preparing for Digital Transformation? Make sure you have the right platform to support you organisations needs and ambition. now and in the future! Checkout this presentation presented at Digital First 2016 Brussels.
Active brand management is critical to driving trust in the marketplace. The brand management maturity model will help you optimize the essential assets of your brand.
The brand management maturity model helps Widen CollectiveⓇ customers optimize investments in their brand management practice by examining the five dimensions of strategy, people, process, technology, and impact.
Use this tool as a guide to developing your brand strategy to get more out of your marketing investments. Learn more at https://www.widen.com/blog/the-widen-brand-management-maturity-model-your-path-to-greater-roi.
SugarCRM Community vs Professional: 10 reasons why it makes sense to go Pro Loaded Technologies
With over 10 million downloads and a community of 30,000 registered developers, SugarCRM Community Edition (CE) is extremely popular, free and has deeper functionality than many commercial offerings on the market today.
But SugarCRM Community Edition does not meet the needs of growing businesses that require tools like custom reporting, sales forecasting, marketing reports and workflow automation to support business decisions. See what you get with SugarCRM commercial editions.
2VizCon Credentials - Software for Enterprise Applications2VizCon GmbH
2VizCon will change your view on touch technology forever. Our software is a Fortune 500-approved technology that redefines the standards for corporate-ready application development. It is time to introduce a new quality in enterprise mobility!
Digital delivery of visual content through a network of displays, which is centrally managed and controlled.
Visually stimulating content targeted at relevant customers based on geography, time of day, activity and other factors.
Data Integration and Marketing Attribution ROIVENUE™
Microsoft and ROIVENUE™ have teamed up to provide a glimpse into the benefits of integrating all your marketing data. All about the latest advancements in data management powered by Azure and how ROIVENUE™ helps marketers identify where to best allocate their digital spend with our Marketing Attribution models and Budget Optimizer™.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Pivotal CRM6.0 meets the challenge. It’s a complete front-office solution built on the next-generation Pivotal CRM platform that not only adapts to the way you do business—it also ensures higher productivity and lower costs
Digital Competivtie Advantage For Publisher24/7 Media
Real Media Group, a business unit of 24/7 Media provide comprehensive revenue management solutions. Efficiently identify, analyze, and package your audience for advertisers extracting the maximum value from your inventory; and run every facet of your digital operation effectively, profitably and competitively.
In today's fastpaced business environment, your sales team needs to be well-equipped to access information at their fingertips to make critical business decisions on-the-go. Mobilizing trade promotion management (TPM) by allowing access to customer relationship management (CRM) systems accelerates decision-making, increases productivity and enhances customer service.
Want to keep your cloud business responsive and relevant to ever-changing markets? Attend this session to learn tricks of the trade from some of our most successful ISV partners who have extended their apps and grown their business. From adding new modules, to building for new market segments, to integrating seamlessly with other apps, join this session to explore options for extending your app to new heights. This session is primarily intended for product managers, architects, and developers.
Engage with the Microsoft Partner Network as a US partner and get the resources you need to build your Microsoft practice. You’ll learn how to find out what benefits you have and how to utilize them, the programs and resources available to partners located in the United States, and how to stay informed.
What to look for in a Digital Experience Platform?Ruud Kluivers
Preparing for Digital Transformation? Make sure you have the right platform to support you organisations needs and ambition. now and in the future! Checkout this presentation presented at Digital First 2016 Brussels.
Active brand management is critical to driving trust in the marketplace. The brand management maturity model will help you optimize the essential assets of your brand.
The brand management maturity model helps Widen CollectiveⓇ customers optimize investments in their brand management practice by examining the five dimensions of strategy, people, process, technology, and impact.
Use this tool as a guide to developing your brand strategy to get more out of your marketing investments. Learn more at https://www.widen.com/blog/the-widen-brand-management-maturity-model-your-path-to-greater-roi.
SugarCRM Community vs Professional: 10 reasons why it makes sense to go Pro Loaded Technologies
With over 10 million downloads and a community of 30,000 registered developers, SugarCRM Community Edition (CE) is extremely popular, free and has deeper functionality than many commercial offerings on the market today.
But SugarCRM Community Edition does not meet the needs of growing businesses that require tools like custom reporting, sales forecasting, marketing reports and workflow automation to support business decisions. See what you get with SugarCRM commercial editions.
2VizCon Credentials - Software for Enterprise Applications2VizCon GmbH
2VizCon will change your view on touch technology forever. Our software is a Fortune 500-approved technology that redefines the standards for corporate-ready application development. It is time to introduce a new quality in enterprise mobility!
Digital delivery of visual content through a network of displays, which is centrally managed and controlled.
Visually stimulating content targeted at relevant customers based on geography, time of day, activity and other factors.
Data Integration and Marketing Attribution ROIVENUE™
Microsoft and ROIVENUE™ have teamed up to provide a glimpse into the benefits of integrating all your marketing data. All about the latest advancements in data management powered by Azure and how ROIVENUE™ helps marketers identify where to best allocate their digital spend with our Marketing Attribution models and Budget Optimizer™.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
Pivotal CRM6.0 meets the challenge. It’s a complete front-office solution built on the next-generation Pivotal CRM platform that not only adapts to the way you do business—it also ensures higher productivity and lower costs
IBM Digital Experience offers integration excellence
Empowers marketers to deliver
individualized messages & offers for
growing revenues across the customer
lifecycle
Optimizes marketing activities & increases
response rates by personalizing digital
dialogues driven by segments and
campaigns
IBM Exceptional Digital Experiences . Would you like to deliver a distinctive experience? Target your customer? Understand their needs and behavior?
Discover IBM ExperienceOne for E-commerce and engage online with your customers.
7 Ways to Maximize ROI on your Digital Experience InvestementGlenn Kline
This is a presentation I gave for Perficient at IBM Amplify 2017 on 7 ways to maximize your ROI on your IBM Digital Experience / WebSphere Portal and Web Content Management investment.
Webcast Presentation - "Build an App for That": Empowering Business Developer...GRUC
BlueMix is a PaaS that enable developers to deploy applications based on standard platforms (JEE, Node.js, Ruby ...) with ease. This eliminates the need to install and deploy an OS, platform, Middleware etc.
Learn how a business developer (a person that may not be able to develop an application soup to nuts) can use RapidApps to develop and deploy web/mobile application to the cloud with ease. Sheehan Anderson, Advisory Software Engineer, IBM, demonstrates how to build a typical situational app in a matter of minutes, run a website and connect to it from your browser or mobile device.
With BlueMix and RapidApps, anyone can "build an app" to solve their business needs.
Join us as we discuss how you can improve your time to market and bring products to your website faster using dynamic media technologies, gain a competitive edge by leveraging AI and machine learning to streamline your media workflow, and increase conversions with higher performing digital experiences.
My presentation for our Benelux IBM Rational Innovate event. This presentation explains how the IBM Bluemix and devops as a service solution can be used for modern cloud based development.
IBM Cognos Social Media Analytic Solution - G A InfoMartGA InfoMart Ltd
IBM Cognos Social Media Analytic Solution helps you to analyse the voice of your customer on any user generated content like blog, forum, Facebook Page...etc, so you could easy identify:
1. Who the key influencer - some review/blog writer got 3000 page view in a day, can you leverage him?
2. What's the evolving topic - what's mostly mentioned topic while the user discussing your product/services?
3. what's the best time and best channel to release news?
Check more details in the slide and you will know how to unveil the hidden gems!
As the IT management division of Zoho Corporation, ManageEngine prioritizes flexible solutions that work for all businesses, regardless of size or budget.
ManageEngine crafts comprehensive IT management software with a focus on making your job easier. Our 120+ award-winning products and free tools cover everything your IT needs. From network and device management to security and service desk software, we're bringing IT together for an integrated, overarching approach to optimize your IT.
ManageEngine offers more than 60 enterprise IT management tools to help you manage all your IT operations, including networks, servers, applications, service desk, Active Directory, security, desktops, and mobile devices. And we've built our tools from the ground up with contextual integration to make sure you can manage IT together, too.
We want to make IT simple. And no, we don't mean limited functionality. We mean full functionality, everything you need, laid out simply in a UI that won't make you want to throw your computer at the wall. On top of that, our applications are easy to download, install, configure, and deploy with no third-party support services or help needed.
Our product philosophy is driven by you and we've built a strong, in-house R&D team to back that up. We have over 4,000 employees working around the clock to turn your product requests into realities, and we're all using ManageEngine, too. Our software licenses aren't limited by the size of your business or what your future looks like. We'll scale with you.
Software Quality Management in Wipro and case tools ,Wipro Introduction and c...Preethi T G
This topic is about Software Quality Management in Wipro company and case tools . This is very interesting topic about Wipro company in Software Engineering course .
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
5. 5
Rich Media Drives Customer Engagement & Revenue
➢ Customers that view a video are 144% more likely to place that item in a shopping cart.
➢ Visitors who watch a video are 64% more likely to make a purchase.
➢ Consumers are 27 times more likely to click through online video ads than standard
banners, and click through rates for video are 12x rich media ads.
➢ Users are 6x more likely to visit a site if video is used in an ad and nearly 3x
more likely to visit if rich media is used.
6. 6
And Marketers Have Embraced Rich
Media -- Big Time!
●
87% of online marketers use video content
●
76% of marketers plan to add video to their sites,
making it a higher priority than Facebook, Twitter,
and blog integration
7. 7
The Growing Use of Rich Media Has Created
Challenges for Organizations...
What digital media do we own? How do we find the needed asset across
multiple repositories - including users'
desktops?
How do we search
for non-textual
digital assets?
How can users be
certain that we own
the rights to the
assets they find?
8. 8
How do we keep all of this
rich media topical and fresh?
How do we avoid replicating
assets – which negatively
affects brand consistency, &
decreases utilization & ROI
of existing assets?
How do we
collaborate with de-
centralized teams
and third-party
digital agencies?
How do we
speed up our
clunky, manual
workflows?
…Which Tax Users' Patience & Slow Time to Market
9. 9
How do we create, manage, and
publish all of the different asset
formats and sizes for all of our
required channels?
Perhaps Most Challenging...
10. 10
Digital Asset Management (DAM) to the Rescue
Digital assets can include pdf,
photos, videos, graphics,
flash, web pages, audio files,
banner ads, games, Microsoft
Office files, animations,
brochures, and catalogs.
DAM:
a secure repository for
organizing, enhancing,
collaborating on, managing,
and distributing digital
assets.
12. 12
Why Digital Asset Management is Important
DAM helps organizations to:
●
Improve market perception and ensure brand
consistency across all customer touchpoints
●
Enhance collaboration across disparate teams,
speeding time to market.
●
Reduce costs by automating the processes
around managing rich media
●
Save time & money and boost employee
productivity and satisfaction by having one
centralized repository, making discovery of assets
much quicker and reuse much higher.
●
Reduce risk of copyright issues through rights
and usage tracking.
●
Generate revenue by licensing rich media to
third parties.
13. 13
Introducing IBM Customer Experience Suite Rich
Media Edition
A best of breed, end-to-end digital
asset management solution:
•Deliver captivating, immersive digital
experiences by incorporating rich media
across Web and mobile channels for
brand differentiation
• Unleash & accelerate the creative
production process with collaborative
capabilities for designers, agencies and
creatives
➢ Incorporate assets from leading
creative tools like Adobe Photoshop,
Apple Final Cut Pro, Avid, Adobe
InDesign, Quark XPress
• Maximize rich media value with
centralized management, search &
comprehensive editing support for
images, video and more
15. 15
Video Enabled Out-of-the-Box
The Rich Media Edition is ready
for video out-of-the-box:
● Built in support for ingesting,
transcoding, rendering, and
publishing video
● Ease of use features include “play-in-
place” functionality, storyboarding,
and drag-and-drop upload of video
● Support for comments and
annotations facilitate collaboration
across disparate teams
● Integration with Brightcove handles
the complexities around detecting and
adapting to user bandwidth
Adding annotations to videos aides the collaboration
process – especially when remote teams are involved
16. 16
Delivers professional quality
video to audiences on any device
using the digital channel
➢
Automatically detects device and
bandwidth and uses best rendition
for highest quality playback
Customizes viewer experience by
styling player with WYSIWYG
point and click capabilities for
branding
Broadens audience reach with
CDN integration for fast and
secure delivery across the globe
Deliver and Stream HD Videos with Brightcove
17. 17
Search Capabilities Like No Other
Conquer the challenges of finding the exact digital assets you need,
improving asset reuse and ROI:
Simple Search
Taxonomies Meta-data
Directory
Keyword
Faceted
Visual DateColor Profile “Find Like Assets”
Phonetic Search for VideoText in Image
18. 18
Seamlessly Integrated Into IBM Web Content Manager
Simple and easy for content authors to search for and select digital
assets -- right in context:
19. 19
Intuitive User Experience
An intuitive, desktop-like browser interface supports a complete set of
DAM functions, including drag and drop, type-ahead, cropping, formatting,
and scaling – without the need for plugins or custom installations:
21. 21
Standards-Based, Configurable User Interface
Create custom user interfaces for different user & role types, ensuring a
frictionless process for managing digital assets across the marketing supply chain:
For digital agencies, create
simplified views for remotely
uploading assets into the system.
For power users, extend the
full set of features for
maximum productivity.
22. 22
Built for the Enterprise
The Rich Media Edition meets the most
demanding of enterprise requirements with
these robust features:
● Scalable architecture
● Digital rights management
● Asset tracking
● Check-in / out functions
● Automated workflows & notifications
● Detailed logging mechanism
● Security and secure meta-data
23. 23
Full Circle Meta-Data Management
Strongly attached meta-data travels along with the asset as it moves
from the desktop to the web and back again:
Full Circle
XMP
Rich Media Edition
Manage
Other XMP-enabled
Applications, Spotlight,
Desktop Search,
Enterprise Applications
Interact
Adobe CS Tools
(Photoshop, etc...)
XMP In XMP Out
Edit
24. 24
Leaders Choose IBM Based Our Track Record
* Gartner Magic Quadrant for Horizontal Portals, 24 September 2012. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology
users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
Proven
Expertise
Global
Clients
8,000
Internet and
customer-facing
internet customers
Over
65%
Most influencial CMOs
use IBM Social
business solutions
300
million named users
from top customers
Over
Positioned in
Leaders Quadrant
for Horizontal
Portals* by Gartner
5 of
top 5
banks
4 of
top 7
retailers
9 of
top 9
Automotive
Companies
3 of
top 3
Insurance
Companies
