This document introduces Digital Intelligence, a magazine from Acceleration that applies a scientific approach to help publishers make practical digital marketing decisions. The first issue focuses on determining the best ad serving solution, providing an overview and comparison of Google AdSense, Google Ad Manager (GAM), and DoubleClick for Publishers (DFP) to help readers choose the right option for their needs. It also describes additional services publishers can utilize to optimize their chosen technology.
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
DataXu: Programmatic Premium Webinar - June 7, 2012dataxu
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.
Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments.
Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and:
* Industry drivers behind the new trend
* Deep dive into how a major advertiser used Programmatic Premium
* Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
DataXu: Programmatic Premium Webinar - June 7, 2012dataxu
Programmatic buying has proven valuable in enabling advertisers to capitalize on impression-level decisioning for exchange-traded media. But most advertisers spend up to 85% of their digital budgets on direct-sourced buys on premium sites due to the close alignment of audience profiles with their target and guaranteed high-quality context for their ad placements.
Top advertisers are beginning to turn to Programmatic Premium, an innovative new approach that combines the best of both worlds – real-time impression-level decisioning with premium guaranteed buys – for substantial gains in effectiveness and return on direct media investments.
Adrian Tompsett, VP of Business Development at DataXu, the first fully-integrated digital marketing management platform (DMM), and John Gray, SVP of Interactive Media at Ford/Team Detroit, and guest speaker, Forrester Senior Analyst Michael Greene, discuss how Programmatic Premium will impact the market and:
* Industry drivers behind the new trend
* Deep dive into how a major advertiser used Programmatic Premium
* Real-world examples of how marketers can leverage this new approach to improve campaign effectiveness, consumer engagement and brand lift by 20% (or more)
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
JDX is a cloud-based, enterprise grade, creative lifecycle management suite comprising products that help to effectively manage the end-to-end lifecycle of creative ordering, production, workflow, serving, optimization and measurement for media, brands and enterprises at scale
Website: https://jdxsuite.com/
Presented by:
Melissa McCready (CRM Happy)
Carly Guarcello (Joyent, Inc.)
(Sponsored by ReachForce)
What are the best practices for tradeshow/event management using Marketo? Are you sending a pre-show invite to your booth including a link to your post-show webinar? How are you managing the tradeshow where you can report on ROI? How are those leads being passed to sales to effectively work? Learn from customers who have perfected the pre and post-show best practices on when to send, what to send, setting up a webinar using Marketo, and how to set up the processes up in a way to capture quality information to then pass to sales to increase your tradeshow pre and post-show activities.
Italian / Venezuelan Project manager and Digital Marketing manager possessing a broad mix of technical experience, web marketing and Social Media skills with over 5 years of experience managing and developing web applications.
Digital Marketing Skills (Google Adwords & Adsense,Google Insights,Google Analytics, SEO,SEM,PPC, Ad Server, DoubleClick for Publishers DFP, Facebook Ads, Joomla, Blogs, CMS, Magento and E-Commerce).
Understanding of HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
I'm looking for a role as a Digital Marketing Manager or Social Media, Digital Campaign Manager or Ad Operations Manager, a role as a Project Manager would also be great for me since I have a technical background and I can translate business needs into technical requirements to be shared with the development team. Currently I'm not looking for roles as a developer.
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
AdWords is obviously the king of search engine marketing
(SEM) platforms. But when it comes to display advertising,
the industry has evolved beyond what AdWords offers.
Superior reach, targeting, and optimization are now found
in the realm of real-time bidding technology and realized
through Programmatic demand-side platforms.
JDX is a cloud-based, enterprise grade, creative lifecycle management suite comprising products that help to effectively manage the end-to-end lifecycle of creative ordering, production, workflow, serving, optimization and measurement for media, brands and enterprises at scale
Website: https://jdxsuite.com/
Presented by:
Melissa McCready (CRM Happy)
Carly Guarcello (Joyent, Inc.)
(Sponsored by ReachForce)
What are the best practices for tradeshow/event management using Marketo? Are you sending a pre-show invite to your booth including a link to your post-show webinar? How are you managing the tradeshow where you can report on ROI? How are those leads being passed to sales to effectively work? Learn from customers who have perfected the pre and post-show best practices on when to send, what to send, setting up a webinar using Marketo, and how to set up the processes up in a way to capture quality information to then pass to sales to increase your tradeshow pre and post-show activities.
Italian / Venezuelan Project manager and Digital Marketing manager possessing a broad mix of technical experience, web marketing and Social Media skills with over 5 years of experience managing and developing web applications.
Digital Marketing Skills (Google Adwords & Adsense,Google Insights,Google Analytics, SEO,SEM,PPC, Ad Server, DoubleClick for Publishers DFP, Facebook Ads, Joomla, Blogs, CMS, Magento and E-Commerce).
Understanding of HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
I'm looking for a role as a Digital Marketing Manager or Social Media, Digital Campaign Manager or Ad Operations Manager, a role as a Project Manager would also be great for me since I have a technical background and I can translate business needs into technical requirements to be shared with the development team. Currently I'm not looking for roles as a developer.
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
The School of Physical Sciences offers degree programmes at undergraduate and postgraduate level. Access to our Undergraduate degrees is by application to the Central Applications Office (CAO) or the International Office Directly for non EU applicants. The school also offers taught and research postgraduate degrees. Please see the online prospectus at the links on the left and check out our research profile and opportunities.
An overview of current Open Data activities and approaches and our own approach to manage and develop Open Data projects using Linked Data as the technical piece for the best results in the long run. Prepared for ICT 2010, http://ec.europa.eu/information_society/events/cf/ict2010/item-display.cfm?id=2790
By Joaquim Rocha.
OCRFeeder is a document layout analysis and optical character recognition system that I wrote for my Master's Thesis project.
Like it says on its website, given the images it will automatically outline its contents, distinguish between what's graphics and text and perform OCR over the latter. It generates multiple formats being its main one ODT.
I think this is currently the most complete and user friendly OCR application for GNU/Linux out there and, of course, I wrote it to be used mainly with GNOME, featuring a GUI written in PyGTK and respecting, as far as I could, the GNOME User Interface Guidelines.
I would like to present how the application works on the inside, for example the page segmentation algorithm I created for it, etc. I think this would be interest for the GNOME community and general attendants of the GNOME Dev room at FOSDEM.
Sapienza Università di Roma
Anno Accademico 2012 – 2013
Informatica per gli Archivi e le Biblioteche
Prof.ssa Linda Giuva
Prof. Maurizio Caminito
Lezione 9
Tijdens de netwerkbijeenkomst op 26 mei 2010 heeft Martine Klasens van Expertisecentrum Handicap + Studie een lezing gegeven over Handicap + Studie en hoe er een platform Studeren met een Functiebeperking opgezet kan worden binnen de Christelijke Hogeschool Ede.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Summary of Stacey Delaney's presentation from SAGE 2016Ruperta Daher
Stacey Delaney, Managing Director at Sparcmedia, presented on 'How to Add New Revenue Streams to your Business by Incorporating Programmatic Capabilities' at Sparcmedia's sponsored breakfast session at SAGE.
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.
Adobe Experience Manager is a platform for managing, delivering, and organizing emerging themes. Its fundamental goal is to provide consumers with meaningful interactions that will help them create identities, fuel demand, and expand their scope.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 6
Medicare Marketers have struggled to understand digital display advertising, and therefore have not leveraged the channel for Medicare Marketing.
Digital display is a wide term for a category that includes banner advertisements, promoted or sponsored advertisements (including those on social media), native advertisements, video, rich media and sponsorships for all devices. Unlike strictly text-based ads, display advertising relies on images, audio and video to engage the audience and convey the advertising message.
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of questions about what a DSP is and how different DSPs compared to Google Ads. You can find those anwers in our DSPs vs Google Ads e-book.
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
Business model on digital magazine publishing by Irine Digital Factory Pvt. Ltd. Learn about digital magazine apps, digital newspaper apps, digital annual reports apps, digital newsletter apps
Irine Digital Factory crates highly interactive, intuitive and engaging digital apps for magazines, newspapers, annual reports, newsletters, sales enablement, brochures.
Celtra’s Pricing in 2022 & The Best Alternative in Creative Automation.pdfFavourOkwowe
Today’s market is flooded with automation technologies that may help your agency save time, money, and effort on every marketing action.
More than 79% of marketing agencies now grow their operations and improve efficiency using marketing automation platforms.
There are relatively few technologies available to automate the creation of creatives for specific use cases, such as display ads.
The designing portion is arguably the most arduous of all the jobs, and agencies frequently have teams devoted to this work.
Here's a creative automation tool for businesses called Celtra. I have written an article on it and also on what could be the best Celtra alternative.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Acceleration Digitalintelligence
1. from acceleration
volume 1
Which ad-serving option
best serves you?
Side-by-side comparisons of industry-
leading technologies to help you
choose the best solution.
2. Finding opinions is easy.
Finding opinions you can trust…
How do you determine what opinion to trust? There are literally millions of
them online, but sifting through the internet’s many sales pitches, pundits and
less-than-informed denizens to uncover valid, unbiased perspectives can quickly
lead to web-rage.
Or so we’ve heard at some point, from virtually every one of our clients.
So we’ve elected to do something about it. Digital Intelligence is the result – a
magazine that applies a scientific approach to making practical, intelligent
digital marketing decisions. Each issue will focus on one question. It will include
compiled and distilled insight from multiple, trusted sources - thought-leaders,
partner-companies, research firms, clients and yes, our own consultants. And
it will present these findings in an organized manner to help you find the right
answer.
I hope you find this issue helpful. Welcome to Digital Intelligence.
Sincerely,
Cameron Hulett
SVP Publisher Solutions
Acceleration
Information resources for this issue:
• Jupiter Research • Google • iMedia • Online Publishers Association • Interactive Advertising Bureau
• ClickZ • DoubleClick • Media Post • Adotas • Biz Report • Silicon Alley Insider• Advertising Age
3. We address one of the most important questions facing
In THIs IssUe…
publishers today - What’s the the right ad-serving solution for
me? Making the correct choice will have a significant impact
on ad-revenue generation. Making the wrong choice will not
only impact revenue, but workflows, employee satisfaction and
advertiser relationships as well.
You’ll notice that we’ve focused on Google/DoubleClick products.
This isn’t to say they are the only options available – we simply
feel they cover the entire spectrum of publisher needs.
AdSense GAM DFP
Finally, most publications focused on ad-serving would also
include content about best-practices on using advertising
exchanges to sell ad inventory. This one doesn’t. We think it’s a
big enough subject to warrant an issue on its own, as are mobile
content and emerging platforms.
Want to hear about one of these (or another subject) urgently?
Send us an email at sales@acceleration.biz and let us know.
4. steps to your
intelligent solution
1 LEARN about the different technologies.
2 DISCOVER services to optimize the technologies.
3 CHOOSE your solution and service package
with the the ROI calculator.
The cost of owning technology?
Staffing – 60%
Downtime 15%
Buying the software only accounts for 7%
IDC 2007
5. step 1 learn
Small requirements
- Google AdSense
AdSense is Google’s network ad serving solution. It provides a fast
and easy way for you to drive revenue by automatically displaying
relevant ads sold by Google on your website. This solution is
particularly suited to small publishers who may not have the
resources to develop and manage an advertising sales program.
“A ‘free’ technology that’s IDEAL for publishers wanting
to generate site revenue with no sales hassle.”
PROS CONS
No expertize is required. While marketed as ‘free’, AdSense will
typically require service and support to
Can be an effective revenue generator optimize it for your site.
if your site has relevant content and
significant traffic volume. Revenue is dependent on traffic – you only
earn as you generate clicks, and it takes a lot
Targeting is automatic. to earn a little.
No third parties are involved. You have no control over which ads are
shown. Ads may not complement your
Can be implemented immediately. website design, and may look unprofessional.
The interface for managing ads and ad AdSense users cannot fully format the ads
formats is easy to use. according to their specific requirements.
Includes statistics that are simple and Google can stop AdSense revenue when it
understandable. deems appropriate.
The technology is free (though support You can’t control (and don’t know) the
and service is not included). revenue paid-per-click.
6. step 1 learn
Medium requirements - GAM
GAM is Google’s ‘free’ hosted ad-serving and
management technology, typically aimed at publishers
with smaller, direct sales teams. This tool allows you
to sell and manage both reserved and discretionary
inventory, either directly to advertisers, or through ad
networks including Google AdSense.
A ‘free’ technology with optional optimization
services, this inventory management solution
is PERFECT for publishers wanting to sell and
serve their own ads in a simple manner.”
PROS CONS
The technology is free – no sign-up, The technology does not include product support or
ad-serving or support costs. optimization services – those have an associated cost.
Offers an uncomplicated inventory structure. The simple inventory structure may limit your ability
to target to particular pages on your site.
Easy to set-up and use immediately.
Creative support (particularly for rich media and
Includes an inventory forecast-offering video) is limited.
Has an intuitive ad-tag generation process, Reporting options offered are basic and standardized
with less room for user error. –you can’t customize based on specific metrics.
Optional AdSense integration to fill unsold GAM offers only country, state and city geo-targeting
inventory. – you can’t target based on postal code or area.
Multiple levels of user frequency capping. There are limited opportunities to integrate GAM
with your CRM, reporting and billing systems.
Familiar Google system interface, robust and
Pushing high-revenue-potential ads is a time
fast delivery including quick search functionality,
intuitive workflow and browser session support. consuming, manual task.
7. step 1 learn
Large requirements - DFP
DFP is DoubleClick’s hosted ad-serving and
management solution. Think of it as ‘GAM on steroids’,
plus professional support and consulting services. It is
typically aimed at publishers with highly sophisticated
ad-serving needs DFP is widely recognized as one of
the most advanced options available.
FEATURE-RICH technology plus
extensive professional services
perfect for publishers with
sophisticated ad-serving needs.
PROS CONS
Offers advanced targeting to help increase the value of The technology and services are
inventory, including flexible key-value targeting. combined in one fee, and the cost may
be hard to justify for smaller publishers.
Offers the largest database of mapped IP addresses
available, in conjunction with Digital Envoy. Features and functionality require
greater knowledge.
The price includes product and many support services.
Currently DFP can only be used on PC
Handles advanced rich media, including video and mobile. systems using Windows Explorer.
Integrateswith DART Sales Manager, Mobile and other
DART product, as well as DoubleClick’s proposal and
finance management solution.
Offers an extensive, reliable ad-serving infrastructure, with
data centers around the world.
8. step 1 learn
Technology Features
– Side-by-side Comparison
How do they compare and which one offers the features you need?
Find out in this feature comparison chart, and make an informed decision.
9. GOOGle aD DarT FOr
FeaTUres GOOGle aDsense
ManaGer (GaM) PUBlIsHers (DFP)
accessibility Can be accessed online via any Can be accessed online ActiveX Architecture
operating system or browser via any operating system or
browser Can be accessed online
via Windows XP using
Internet Explorer 6+
Workflow AdSense code implemented Simplified, intuitive Structured and more
directly within source trafficking and reporting complex trafficking and
workflow reporting workflow
Offers swift campaign Allows a higher degree
setup and tag generation of control over all stages
procedures of campaign and creative
trafficking
support Self-service help center Self-service help center Full-service help center
User-to-user groups User-to-user groups Knowledge base access
Email support from the Direct support from the
Google product specialist DoubleClick product
team specialist team
Creative support Google text, image and video Basic creative upload Advanced creative upload
unit ads procedure, eliminating the procedure
most frequent trafficking
issues Rich media templates for
creative upload assistance
DART Rich Media available
for cutting edge display
and tracking features
Targeting criteria Competitive ad filter Geography (country, region, Geography (country, region,
metro, city) metro, city, postal code)
Manual section targeting
Browser type Browser type
Operating system Operating system
Bandwidth Bandwidth
User domain Custom key-value
Custom key-value Internet service provider
(ISP), online service
Browser language provider (OSP)
reporting Basic delivery and earnings Basic, standardized Advanced reporting
reporting reporting
Scheduled
Customizable
system integration None None Application protocol
interface (API) support
Typical volume Up to 200,000 impressions p/m Up to 2,000,000 Over 2,000,000
limit impressions p/m impressions p/m
audience Small publishers with no direct Small to medium sized Medium to large-sized
advertising programs publishers publishers
ease of setting up Immediate with no expertise Quick, self-service process Complex, structured
required implementation
associated costs Free technology Free technology Paid
10. step 2
DIsCOVer
Technology makes it possible.
Services make it fit.
Once you’ve selected a technology, how do you customize and use it to
maximize results? You should consider the following service and support
options to ensure your chosen technology is optimized for maximum results
and effectiveness.
Training services to build your knowledge: Arrange for
comprehensive, ongoing education to ensure employees are comfortable with
the technology, actively use it and are able to leverage its full potential.
Technical support services to limit the impact when
something goes wrong (included as part of DFP fee):
Issues and questions will appear with any technology, usually without any
warning. This can put incredible strain on your people and revenue. Having
professional technical support available on call (possibly a credit-based system
where you pay-per-issue) is the ideal way to mitigate this risk.
Outsourced ad-operations OR trafficking services to
reduce costs and resource constraints: Ad-serving and trafficking
aren’t typically part of the core business, and many publishers are choosing
to completely outsource these tasks to trustworthy third party providers so
internal resources can be focused on core competencies.
Every minute spent implementing a solution
translates into lost opportunity
- CIOupdate.com.
11. step 3
assess
From general information
to personal assessment.
By now, you’ve likely narrowed your choice down to one or two options – but
which one is the perfect fit for your business? Acceleration has compiled
additional, in-depth information and specialized tools to make your final
decision easy.
1. The Feature and ROI calculator
This calculator has been created specifically to help you determine the
financial implications of choosing any of the technology and service
options. Insert your numbers, see the result and make an informed decision.
www.acceleration.biz/AdServingSolutions/ – Download the Calculator now.
2. Technology – in-depth material
If you need additional information regarding any of the three options outlined
in this issue, you’ll find it here: www.acceleration.biz/AdServingSolutions/
3. Take the next step
Decide on the direction you need to go:
AdSense GAM self-serve GAM with DFP for DFP for
www.google.com/adsense www.google.com/admanager optimization mid-size large-
services enterprises enterprise
www.acceleration.biz/AdServingSolutions/
12. You’ve taken care of ad-serving.
What about everything else?
digital marketing consulting,
outsourcing and technology services
www.acceleration.biz