The document discusses the importance of digital experience platforms (DXPs) in transforming businesses across various industries by enhancing customer experiences through technology integration. It highlights that a clear digital strategy and willingness to embrace change are vital for attracting talent and competitive advantage. Liferay, a key player in the DXP space, offers solutions to help organizations create personalized, connected experiences and integrate systems for ongoing digital transformation.

1. What to look for in a
Digital Experience Platform?
Ruud Kluivers
General Manager
Liferay Benelux BV

2. 1994 1997 2008
Today’s young people
are using technology
in ways you could
never imagine.

3. Every industry
is undergoing
a digital transformation.

4. Insurance
Finance
Automotive
Travel
Education
Government
Retail
Logistics
Airlines
Telecom
Healthcare

7. Your Enterprise Goes Digital, Are You
Ready For Digital Transformation?

8. The ability to digitally reimagine the business is determined in large part by
a clear digital strategy supported by leaders who foster a culture
able to change and invent the new. While these insights are consistent with
prior technology evolutions, what is unique to digital transformation is that
risk taking is becoming a cultural norm as more digitally advanced
companies seek new levels of competitive advantage.
Equally important, employees across all age groups want to work for
businesses that are deeply committed to digital progress. Company leaders
need to bear this in mind in order to attract and retain the best talent.
Digital Transformation (Wikipedia)

9. Digital Transformation brings
business and technology together to
create better experiences for people.
Customer
Experience
Business Technology+

10. Business & IT, working together,
use digital technology to create
efficiency, innovation, & revenue growth
INSURANCE
“We can collect accident
data from crash scenes
automatically using our
mobile app.”
RETAIL
“Let’s use Beacons and
data to personalize
offers to our customers
in-store.”
BANKING
“Our business model isn’t
branch services. It’s
understanding our
customers’ life events &
supporting them with the
right financial products.”
GOVERNMENT
“E-Government is more
than digital self-service.
It’s using public data to
help our constituents
participate in policy
making.”
Applications across industries:

11. Done right, this helps companies
reach customers in more places &
better meet their individual needs.
CONTINUOUS
The user’s preferences
and journey are kept
from interaction to
interaction.
CONTEXTUAL
Personalized, situational
experiences that know
what the customer has
been through.
DIGITAL-PHYSICAL
Digital technologies
make in-person
experiences more
personal and convenient.
SENTIMENT-AWARE
Unhappy customers get
issues resolved.
Marketing offers are
delivered with sensitivity.
Today’s Experiences must be:

12. “…an integrated set of technologies used to provide interaction between a user and a set of
applications, processes, content, services or other users.”
“…has several components, including portals, mashup tools, content management, search,
rich Internet application (RIA) tools, analytics, collaboration, social and mobile tools.”
Gartner
What is a Digital Experience Platform?

13. Horizonta
l Portal
WCM /
CMS
Horizontal
Portal
WCM/CMS and Portals converge…
WCM /
CMS
And are ultimately being replaced by
Digital Experience Platforms (DXP)
Digital
Experience
Platform

14. DXP
Destinations Experiences
Silos / Departments Federated touchpoints
Integration Interaction
Make the customer come to
you
Meet the customer in context
Static personalization:
who they are
Dynamic personalization:
what they do
Portal

16. –Johnny Appleseed
“Type a quote here.”

17. DIGITAL EXPERIENCE PLATFORM (DXP):
- an emerging category of enterprise software seeking to meet the needs of
organisations undergoing digital transformation, with the ultimate goal of
providing better customer experiences.
- DXPs can be a single product, but are often a suite of products that work
together.
- DXPs provide an architecture for companies to digitise business operations,
deliver connected customer experiences, and gather actionable
customer insight.

18. How does Liferay’s technology help
you meet these challenges?

19. Create
Experiences
Understand
Customers
Prepare Your
Business

20. Prepare Your
Business
Lay the foundation for your
organization’s ongoing digital
transformation.
SYSTEMS &
DATA
INTEGRATION
DYNAMIC
BUSINESS
PROCESSES
MODULAR
SERVICES
RESILIENT
PLATFORM
REUSABLE,
FLEXIBLE
SOLUTIONS

21. Create
Experiences
Create personal, connected
experiences across web, mobile &
physical channels.
WEB
EXPERIENCES
MOBILE
EXPERIENCES
UNIFIED
CUSTOMER
JOURNEY
PERSONAL-
IZATION &
TARGETING
CUSTOMER
PROFILE & DATA

22. Understand
Customers
Understand your customers to give
them exactly what they want next.
SINGLE VIEW
OF YOUR
CUSTOMER
MEASURE &
EVOLVE
TARGET &
RESPOND

23. | www.cognizant.com
© Cognizant, 2016
Liferay DXP Indicative Logical Architecture
23
9

25. Pages categorized by user segment
Rock Climbers Income > €50k
Shoe Aficionado Newlyweds

26. Multiple visits to page places user in segment
(behavior-based segmentation)
Multichannel content delivery

27. Proximity-based
Segmentation
Campaign-based
Push Notifications

29. Rationalized Product Portfolio
vs.
Zero Acquisitions

30. 2013 - “ Liferay Portal is a lightweight yet robust portal framework that has proven it can
meet the modern requirements of external-facing and internal-facing scenarios.
Customers report that ease of deployment, integration, flexibility and scalability
are among its strongest attributes.”
2014 - “ Liferay is focused, agile and able to maintain a faster pace
of development than most in terms of adding features such as
support for mobile and social computing “
2015 – “Liferay continues to expand its enterprise customer
base considerably more rapidly than the rest of the
market.”
2016 - “Liferay is the leader you can rely upon. A
persistent strong contender in the portal market,
with solid performance in almost all expects, making
it a sturdy choice for enterprises that require a
strategic vendor.”
Gartner - MQ Horizontal Portals

31. Forrester
DXP Vendor Landscape
Platform capabilities Partner
Best-of-breed offering with
demonstrated joint development
Standalone component available for
purchase and operation Independent
of other technology adoption
Roadmap Liferay DXP 2017

32. Platform capabilities Partner
Best-of-breed offering with
demonstrated joint development
Standalone component available
for purchase and operation
independent of other
technology adoption
Roadmap Liferay DXP 2017
Forrester
DXP Vendor Landscape

33. Why Customers Choose Liferay?

34. Founded in 2004 / HQ in Los Angeles
19 offices in 16 countries
1800+ Enterprise Subscription Customers
5 million downloads worldwide
150+ partners in 40 countries
Liferay is a global company

35. Liferay Benelux BV
Ruud Kluivers
General Manager
ruud.kluivers@liferay.com
Phone: 31 - 85 - 303 34 99
Come visit us
Digital First Booth 16!
What to look for in a
Digital Experience Platform?
Create
Experiences
Understand
Customers
Prepare Your
Business