Real Media Group, a business unit of 24/7 Media provide comprehensive revenue management solutions. Efficiently identify, analyze, and package your audience for advertisers extracting the maximum value from your inventory; and run every facet of your digital operation effectively, profitably and competitively.

1. Digital Competitive Advantage for
Publishers

2. Real Media Group
A WPP company providing integrated digital marketing solutions globally
Distinguished industry leader, with over 15 years’ experience
Empowers advertisers and publishers to engage with target audiences
Comprehensive ad management platform
Leading precision targeting media network
Target, Optimize and Buy audiences in real-time
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3. The 24/7 Media Platform
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4. 24/7 Media’s Technology Hub
Global Locations Leading Agencies and Top Advertising Clients
Canada Japan
Korea
Europe
U.S.
Brazil
Australia
Other Media Networks Hundreds of Publisher Licensees Globally
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5. Overview
The most robust ad management platform
Contract Management
Business Management Business Intelligence Reporting
Creative Workflow
Targeting & Optimization
Ad Delivery & Optimization Inventory Management
Video and Rich Media
Web Analytics
Audience Management Data Management
Audience Segmentation
24/7 Connect
Inventory Extension 24/7 Trader
Network Management
Multi-Platform Delivery
Advanced Solutions Open API
Professional Services
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6. Multiplatform
Be where advertisers want to go
Enable advertising experiences for visitors — regardless of where they are, or
what device they’re using
Efficient, scalable delivery
capabilities across video, mobile,
IPTV and other addressable media
channels
Advanced content, audience and
device targeting
Robust dashboards, tracking,
engagement and performance
analytics
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7. We Power Digital Publishers
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8. Professional Services
Client-specific custom solutions
Consultant sessions specific to client business, site, and goals
Custom technology applications and enhancements
Evaluation, consulting, recommendations, implementation
Sample Custom Solutions Sample Custom Solutions
Consulting/Analysis Session
Advanced Inventory Forecasting
Advanced Inventory Manager
Dashboard
Custom Reporting
Database Export
Audience Segmentation (CRM)
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9. Services
Elevating and expanding your business
Offering
– Dedicated account management
– 24/7 technology support
– Ongoing education and training
Our team focuses on:
– Client satisfaction
– Customers current business needs
– Future and changing market landscape
Skilled and experienced global support
– Continuous management of your
interactive business initiatives
– Remain competitive in today's
marketplace
– Maximize the use of 24/7 Open AdStream
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10. Scaled Ad Delivery
Schedule, Manage, Target, Deliver
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11. Scaled Ad Delivery
Ad management platform
200+ billion ads served monthly
Robust scheduling, pacing and
yield management
Multi-placement delivery from
single tag
First party cookies
Site analytics and behavioral
segmentation
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12. Open API
Integrate custom solutions via open API
– Custom and third party software applications through open connectivity API
– Leverage 24/7 Open AdStream’s ad management and reporting functionality
– Increase functionality, efficiency, and automation
Open API
Self Service UI
Custom Report Portal
DMP Integration
Custom Dashboard
Custom Custom Inventory Analysis
application application
3rd party
application
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13. Contract Management by Fivia
Operate Effectively from End to End
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14. Contract Management
Fully integrated sales, billing
Sales Finance
and revenue management
CRM system Accounting system
Automated proposal,
approval, booking and
invoicing order process
Integrates with CRM and Contract Management
accounting systems
Comprehensive reporting
including extensive revenue
based reports
Customized role-based
workflow
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15. 24/7 Mobile
Integrate, Enhance, Streamline
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16. 24/7 Mobile
Web publishers can serve digital ads into:
– Feature phones
– Mobile web
– Apps
Various creative types can be used:
– Text link
– Image
– Video & Rich Media Plus, most standard ad serving
Targeting options include: capabilities:
– Device and device groups – Frequency cap
– Carrier – Prioritization and Pacing
– Operating systems (iOS, Android, BB) – Third Party Network Optimization
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17. 24/7 Mobile Creative Formats
Banner
Interstitial
Video Interstitial
Expandable Banner
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18. 24/7 Video
Maximize Revenue, Reduce Costs
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19. Video & Rich Media
Leverage interactive and dynamic formats to drive engagement
Easily integrate video and rich media solution, avoiding multiple
provider complexities
Efficient creative workflow
Dynamic, engaging video and rich
media units
Cross player and device delivery
to live and on demand audiences
• SDK
• XML
• API
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20. Rich Media Foundry
Easily create, customize, and serve video/rich media
Comprehensive partner support Streamlined process
Creative wizard and templates 13 High Impact in-stream formats
IAB VAST/VPAID compliant Advanced targeting and reporting
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21. Video Examples
Pre-roll Overlays Quick Click
Nonlinear Lower Thirds Spotlight Roadblocks
21 Ad Catalog: http://panachetech.com/catalog

22. Reporting & Forecasting
Business Intelligence In Real-time
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23. Comprehensive Reporting
Comprehensive real–time view into performance
Real-time customizable dashboard
Content, audience, advertising and revenue
Robust reporting and analysis
Email report delivery
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24. Inventory Management
Forecast. Analyze. Drive return.
Understand and derive the most value
from your inventory
Accurately manage campaigns based
on inventory availability
Automated campaign prioritization
Sophisticated multi-variant audience
analysis
Configurable algorithms to align with
your business and objectives.
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25. Analytics
Capture Actionable Web Site
Intelligence
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26. Robust Web Analytics
Audience analysis and advertising analytics
Custom performance metrics
Real-time visibility and robust reporting
Conversions
Sales
Visitors
Content
Advertising
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27. Performance Tracking & Optimization
Full analysis of post-click and
post-view conversion activities
Comprehensive view into
audience metrics and behaviors
Better understand campaign
success, revenue generation and
target accordingly
View Browse Click Convert
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28. Audience Segmentation / Data Management
Segment visitors based on user attributes and online behavior
Dynamic, rules-based segmentation
Combine first and third party data to create custom segments
Remarket and access consumers on and off site leveraging 24/7 Access
Music Lover Premium Customers Bargain Shopper Busy Mother
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29. Metrics that Matter by MOAT
Prove the value of your best inventory and
placements
Make brand advertising more effective online
Shift remnant to premium inventory based on
concrete evidence
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30. Optimization by Maxifier
Maximize Individual Campaign and
Overall Inventory Performance
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31. 24/7 Open AdStream Optimization
Prioritize and optimize revenue across advertising campaigns
Segmentation, automatic optimization and simplified processes
Max performance based on all targeting attributes
Increased performance for
individual campaigns
Increased overall inventory yield
Publishers control over and
visibility into proprietary data
Streamlined ad operations
Revenue maximization
Individual Campaigns Performance Increase
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32. Demand Generation
Link into External Monetization
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33. Incremental demand generation
Connect to external digital ad spend; directly integrated within
24/7 Open AdStream
Additional revenue opportunities
Access to premium media buyers
Reduced transactional fees and
fewer vendors
Increased transparency and control
Dynamic allocation and yield
management
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34. Turn unsold inventory into revenue
Inventory monetization through dedicated Real
Media Group sales team; media buying
opportunities
Favorable revenue-share
Premium formats including Video, High Impact
and Rich Media
Access wide array of buyers, both WPP and non-
Key Stats:
WPP agencies
Top 5 reach vehicle
Transparency and publisher control over
advertisers, categories and rates Over 3,000 Web sites
Reaching 174 million
unique users and
81 percent of the
Internet per month
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35. Media buying for ‘Pubvertisers’
Gain new inventory, reach a bigger audience, and drive more revenue by
tapping into the power of your extended audience.
Audience extension
– Extend audience beyond your website
with retargeting
– Segment proprietary audiences and serve
customized messaging
– Purchase media real-time or guaranteed
based on objective
Digital media buying
– Custom advertising campaigns to engage
with customers
– Advanced targeting and formats to achieve branding or activation goals
– Integrated reporting and conversion metrics to measure performance
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36. Microsoft Digital Advertising Partnership
Microsoft Media Network expands demand
sources to include more high-quality advertisers
Seamless access and management of the Microsoft
Advertising Exchange via the 24/7 Open AdStream UI
Plans to explore development of a zero
discrepancy solution between Atlas and Trading
24/7 Open AdStream Desk
DSPs
Yield
SSP Networks
Demand Publisher Agency
Control
Inventory
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37. Name
Title
email@realmedia.com
212-231-XXXX