The Infomatic program is a loyalty program consisting of a loyalty card, info center, and online platform that work together or independently to maximize communication budgets, ensure marketing campaign efficiency, and provide customers an interactive shopping experience through special offers, discounts, and collecting points for rewards. The program allows retailers to better understand customer activity, motivate increased shopping frequency and basket size, and facilitate partnerships to grow business.

1. Integrated marketing solution

2. Infomatic
Your
Marketing
Needs
pag 2

3. Infomatic
SALES
Attract new clients with the support of
TRAFFIC
integrated marketing campaigns, based Ensure a constant traffic inside the
on powerful sales mechanisms. Increase shopping center, no matter the time of
the percentage of loyal customers the year.
through special offers and discounts.
INTEGRATED
COMMUNICATION ATMOSPHERE
Create an integrated communication Implement ideas and mechanisms
approach, which will support the that will offer clients an interactive and
shopping center key communication pleasant shopping experience.
messages.
pag 3

4. Infomatic
Infomatic
Program
pag 4

5. Infomatic
The Infomatic loyalty program addresses
the needs of maximizing the communication The Loyalty Program
budgets and ensures a high efficiency of the the key element of the program
marketing campaigns.
The Info Center
The loyalty software is easy to customize on a multimedia infrastructure created inside the
the needs and requests of each individual shopping center, focused on offering end users
client. a platform to manage their loyalty points
The program consists of three main Online Platform
components: the loyalty card, the info a web domain where clients can check their
center and online platform. loyalty points balance acumulated on the
loyalty card
These three components can work independently as the program
varies from one client to another.

6. Infomatic
5 steps to your
marketing
program
pag 6

7. 1. RESEARCH 2. STRATEGY
Analysis stage for
choosing the right Establish the general Agree on a list of benefits Establish partnerships
strategy marketing mechanism of the loyalty program with the tenants
3. PROMOTION Create the graphic
interface, which will be
Create the visual identity Integrate the Create the promotion kit
the main touch point for
and naming of the program with the (printed materials and
the consumer with the
program and loyalty card existing website multimedia)
program
4. SYSTEM
Create the Info-Kiosk Customize and install
(hardware system) the software platform Employee training
5. LAUNCHING
Launching campaign
concept proposal
pag 7

8. Infomatic
Study
cases
pag 8

9. Infomatic
FELICIA Iași
Shopping Center
Cromatic
Marketing Program
“Te rãsplãtim
de fiecare datã!”
(“Rewards at each visit”)

10. Infomatic

11. Jupiter City Pitești
Shopping Center
Jupiter Extra
Marketing Program
“Mereu ceva extra pentru
tine!”
(“Always an extra something
for you”)
pag 11

12. The INFOMATIC program is just a simple loyalty program.
But what exactly does that mean?
A card
integrated
with the Continuous Cross-selling
marketing sales between
strategy mechanism tenants
The loyalty card has its own The system encourages
sales mechanisms and is fully consumers to buy on a constant
integrated with the marketing bases. Each purchase brings
strategy and communication, as clients points, which they The Infomatic program allows
will need to afterwards “spend”, balancing the sales between
opposed to other existing cards in order to gain access to
(e.g: Selgros, Metro) whose main the existing tenants within the
campaigns, promotions or commercial center. The shops
objective is to only identify the freebies. The program also
customer represents an efficient solution with high volumes and traffic
for the tenants that cannot work as anchors for the others.
afford their own loyalty program.

13. Infomatic
What does
Infomatic
mean for the
consumers?
pag 13

14. Discounts The INFOMATIC solution can
throughout
be integrated with the existing
stores within the gallery. This A loyalty card Clients can use the points in
order to join the shopping center
the whole
way, a single card will give
access to a wide range of sales that repays his marketing campaigns. Depending
on the number of accumulated
year
available throughout the whole
year
clients with points, they can receive bonus
points and free access to the
freebies! events organized either by the
shopping center or its partners
Shopping Consumers can exchange
equals free
their points for personalized
products and presents Shopping is
presents! now more The whole program ensures a
pleasant shopping experience,
fun!
by bringing to the table
visual elements, games and
interactive applications
pag 14

15. Infomatic
What’s in it for
the retailer?
pag 15

16. Infomatic
The program all
the retailer to ows Who are my The system generates a series of monthly data on the
better understa
clients?
clients who have responded to the marketing activities
its clients’activ nd (ex: raffles, campaigns etc)
and to follow thity
purchase histo eir
ry
More efficient
future marketing How do I
campaigns motivate my The shopping frequency can be encouraged through
clients to buy various mechanisms, including multiplying the points
associated with acquisitions done in specific moments
more often? of the day / week
How do I
motivate my The loyalty software offers the possibility of rewarding
clients to consumers based on their basket shop value
simply…
pag 16 buy more?

17. Infomatic
Can I motivate
my clients to
spend more The answer is: YES! The Infomatic program is designed
in such a way so that certain facilities can be enjoyed
time inside the only inside the shopping center, hence ensuring a
gallery? traffic increase.
Sounds good
so far. But how
do we grow The Infomatic solution facilitates attracting new
our business? companies as marketing campaigns partners and, why
not, as new tenants.
“I trully feel
treasured” Consumers will perceive the loyalty points as additional
free benefits

18. Infomatic
What kind of
information
can I find out?
pag 18

19. Because, in the
end, it all comes Information that the system can generate:
down to numbers. I. Demographic profile of
participants
• Number of participants by age group, gender,
occupation, neighborhood;
II. Activity
Total number of points added in the system Benefits
• Number of receipts added in the system • Number of points used to acquire each
• Total number of points by tenant type type of instant gift;
• Number of points generated by each tenant • Number of points used to participate in
• Number of points generated by age group, campaigns;
gender, occupation, neighborhood • Number of participants and sign-ups in
campaigns;
• Number of printed vouchers for each
tenant

20. Need more
information? Telephone: +40 232 215 392
Mobile: +40 728 083 555
info@infomatic.ro
www.infomatic.ro