The Retail Activations Monitor creates a seamless management process for in-store marketing campaigns. It provides campaign control and feedback through visual proof of execution to address challenges like brand inconsistency, daily campaign control, coordinating large workforces, gathering reliable data, and identifying campaign ROI. The solution allows marketers to track campaign progress in real-time, review completed work, better coordinate operations, measure results, view analysis and reports to derive insights, broadcast vision to field forces, and optimize expenditures to maximize ROI. Using apps, marketers can create campaigns, assign locations, and view location-tagged photos while staff submit proof of completed activities.

1. DATASHEET
Retail Activations Monitor
© Baryons Software Solutions www.baryonssoftsolutions.com
The Retail Activations Monitor creates a seamless management process for in-store
marketing campaigns, providing campaign control and feedback through visual
proof of execution.
Challenges
In-Store Campaign execution is a complex process involving Marketers,
Merchandisers, Vendors, Contractors and Store Staff; giving rise to the following
operational challenges –
 Countering Brand Inconsistency
 Controlling the campaign on a daily basis
 Coordinating large in-house and vendor workforce
 Gathering reliable campaign data for analysis
 Identifying campaign ROI
THE ‘RAM’ SOLUTION
Baryons’ Retail Activations Monitors provides for a Tool and Process driven approach to managing large campaigns. The
solution allows you to –
 Track campaign progress in real-time
 Review completed work through visual input
 Better coordinate campaign operations
 Measure campaign results
 View analysis and reports; and derive insights
 Broadcast campaign design & vision to the field force
 Optimize Operating Expenditure and Maximize Campaign ROI
The RAM solution allows for smart management of sales and marketing campaigns across widespread territories, providing
feedback and control to marketers. Using the Activations Tracker application, marketers can create campaigns, define
activities, upload VM designs, assign locations to be covered, and deploy the workforce to complete activities. Using the
Activations Mobile App, the staff, vendors, visual merchandisers view their assignments and submit visual proof of completed
activities as they happen, and ‘Activate’ the locations where campaign activities are completed. Marketers can view the
location tagged photos of finished activities, and fetch campaign reports centrally. Display Share Add-in helps you collect
display share data for your product in multi brand outlets for critical competitive intelligence or manage display of your
products in owned stores.
The Workforce Management App provides capabilities for managing distributed staff, contractors and promoters. This app
allows you to manage workforce leave, attendance at work location, supervisor approvals, and daily work & sales reporting.
The Training & Certifications App enables self paced learning as well as broadcasting of instructional video to on store staff,
vendor personnel, visual merchandisers and promoters. The app can deliver quizzes and certifications to ensure uniform and
benchmarked understanding of brand messaging, campaign requirements, behavioural expectations, and standard operating
procedures across the workforce.
INDUSTRIES
 Consumer Electronics
 Appliances
 Hardware
 Telecom Service
Providers
 Store Chains
 Food & Beverage
 FMCG