Air Transport IT Summit 2015 Industry Insight sessions

1. DELIVERING THE ‘ALWAYS-ON’ TRAVEL
EXPERIENCE
A VIEW FROM THE KITCHEN
Dmitry Chuyko
CEO
S7 Travel Retail

2. W E ’ R E
S 7

3. Mobile, check-in, boarding
passes, e-Enabled aircrafts
and more
TRAVEL LIFECYCLE
Dreaming
Planning
Shopping
Experiencing
Marketing Based
on technology and big data
Marketing plus
eCommerce
tRetail Shopping engines
mobile and other

4. STAY
CONNECTED
Source: Worldbank.org
Internet Users
per 100 people
10bln 50bln25bln
2010 2015 2020
Connected
things
Russian
Federation
World
70
60
50
40
30
20
04 05 06 07 08 09 10
11 12 13
Smarter
Thinner
More connected
More integrated

5. CREATIVE DISRUPTION

6. MY KITCHEN
Personalization
Clouds
Mobility
Location-aware
Context-aware
Integrity
Social
Multi touch points
Big data
Cross-Sell, PostSell, UpSell
Scalability
New Products
Dynamic Packages
Added Value Services
Variation of Products
Bundled & Unbundled Products
Ground Ancillaries
Flight Ancillaries
Loyalty
Customer Service

7. METHOD
Method. The way you cook

8. BOTTOM LAYER
MIDDLE LAYER
TOP LAYER
METHOD
Touch Points
ESB
Connectors
We’re cooking
Lasagna

9. PRODUCTS OR
INGREDIENTS
Airlines
are
Perfect
retailers,
if
they
are not
airlines…
SUPPLIER:
“I have product – how do I
sell as much of my product
as possible?”
RETAILER:
“I have customers –
how many of their needs
can I fulfill?”
Brand Recognition
Customer Trust
Web Traffic
Often First Travel Transaction
Loyalty Programs
Often Holiday/Vacations Subsidiaries
Believe Travel Agents are the retailers
Structured around operations and locations
Retailing/Merchandising is a special skill set
Legacy technology
Channel Silos: FFP, Holidays/Vacations,
Reservations, eCommerce

10. Travel retailing is about
meeting all of the
consumer’s travel needs
WE’RE S7 TRAVEL RETAIL

11. C H A S E H A P P I N E S S

12. THANK YOU

13. DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Dmitry Chuyko, S7 Travel Retail
at the 2015 SITA Air Transport IT Summit, Brussels.
2015 Air Transport IT Summit