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26-­‐01-­‐2012 
Embracing 
Mobility 
Group 
TAP 
Challenges, 
Experience 
and 
Case 
Studies
2 
INDEX 
i. TAP 
Facts 
and 
Figures 
ii. Mobile 
Impact 
on 
Airlines 
iii. Business 
and 
IT 
Challenges 
iv. What 
we ...
3 
TAP 
Facts 
& 
Numbers
4 
TAP 
Facts 
& 
Numbers 
• Portuguese 
Flag 
Company 
founded 
in 
1945 
• OperaBng 
an 
average 
of 
296 
flights 
a 
d...
5 
INDEX 
i. TAP 
Facts 
and 
Figures 
ii. Mobile 
Impact 
on 
Airlines 
iii. Business 
and 
IT 
Challenges 
iv. What 
we ...
6 
Enterprise 
Mobility 
• IDC 
sees 
a 
transiBon 
to 
the 
third 
IT 
plaWorm, 
with 
mobility 
at 
its 
heart 
• Enterp...
TRAVEL 
EXPERIENCE 
Mobile 
technology 
is 
transforming 
the 
travel 
experience. 
The 
always-­‐connected 
traveler 
wil...
MOBILE 
WORKFORCE 
Mobile 
services 
are 
transforming 
operaOons 
Sources: 
SITA.aero 
+ 
Flight 
Global 
• Improving 
pr...
9 
INDEX 
i. TAP 
Facts 
and 
Figures 
ii. Mobile 
Impact 
on 
Airlines 
iii. Business 
and 
IT 
Challenges 
iv. What 
we ...
10 
TAP 
IT 
-­‐ 
GENERAL 
SERVICE 
PORTFOLIO 
Business 
Technology 
InnovaOons 
Service 
Line 
ProducOon 
Service 
PorWol...
Business 
to 
Enterprise 
Value 
Increase 
worker 
producBvity 
Extend 
exisBng 
applicaBons. 
Reduce 
fuel, 
or 
fleet 
m...
12 
INDEX 
i. TAP 
Facts 
and 
Figures 
ii. Mobile 
Impact 
on 
Airlines 
iii. Business 
and 
IT 
Challenges 
iv. What 
we...
13 
MOBILE 
COMPETENCE 
CENTER 
SERVICES 
• Centralized 
Strategy 
• Architecture 
• Standards 
SOLUTIONS 
• Web 
Mobile 
...
14 
Development 
Matrix 
(NaOve/Web/Hybrid) 
CRITERIA 
INPUTS 
NATIVE 
HYBRID 
WEB 
Cost 
of 
Development 
L 
K 
J 
Mul...
15 
Enterprise 
Mobility 
– 
Macro 
Architecture 
MAD 
(Mobile 
ApplicaBon 
Development) 
Integrated 
development 
Environ...
16 
Some 
of 
our 
Portofolio
17 
INDEX 
i. TAP 
Facts 
and 
Figures 
ii. Mobile 
Impact 
on 
Airlines 
iii. Business 
and 
IT 
Challenges 
iv. What 
we...
RFID 
RFID 
is 
the 
idenOficaOon 
of 
remote 
objects, 
through 
the 
tags, 
via 
radio 
transmission. 
RFID 
also 
enabl...
• Time 
spent 
searching 
for 
parts 
• Work 
disrupBon 
if 
part 
mislaid 
or 
lost 
Repair 
LogisBcs 
• 
Time 
spent 
se...
TAP 
ME 
-­‐ 
MEERA 
Case 
Study
21 
TAP 
PORTUGAL 
MOBILE 
– 
B2C 
APP 
# 
Downloads 
ü TAP 
mobile 
applicaBons 
with 
more 
than 
3,3 
million 
visits ...
TAP 
Serviços 
-­‐ 
FlyStaff 
Case 
Study 
FlySTAFF 
is 
internal 
self-­‐service 
soluOon 
for 
automaOon 
of 
the 
Ocket...
TAP 
M&E 
-­‐ 
Line 
Maintenance 
This 
soluOon 
aims 
to 
give 
Line 
Maintenance 
Mechanics 
the 
right 
informaOon 
at ...
TAP 
M&E 
-­‐ 
Line 
Maintenance
26-­‐01-­‐2012 
Embracing 
Mobility 
Group 
TAP 
Challenges, 
Experience 
and 
Case 
Studies 
Fernando 
de 
Araújo 
Pereir...
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TAP IT Embracing Mobility @ Mobile Edge '14

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Group TAP Challenges, Experience and Case Studies

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TAP IT Embracing Mobility @ Mobile Edge '14

  1. 1. 26-­‐01-­‐2012 Embracing Mobility Group TAP Challenges, Experience and Case Studies
  2. 2. 2 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  3. 3. 3 TAP Facts & Numbers
  4. 4. 4 TAP Facts & Numbers • Portuguese Flag Company founded in 1945 • OperaBng an average of 296 flights a day • TAP's network reaches 88 desOnaOons across 38 countries • Fleet 77 AircraRs – Airbus, Fokker e Embraer • 10 M Passengers in 2013 • Turnover: 2.671,5 Euro million ⁱ • Number of employees: 12.856 ⁱ Awards Trustworthy Brand ⁱ TAP Group 2013 Annual Report Best Airline Company World’s Leading Air Company for South America (for 3 consecuBves years) World’s Leading Airline to Africa 3rd Best Airline of Southern Europe
  5. 5. 5 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  6. 6. 6 Enterprise Mobility • IDC sees a transiBon to the third IT plaWorm, with mobility at its heart • Enterprise Mobility isn't new, what changed? – Device Costs – Devices evoluBons (processor capaciBy, camera, geo-­‐locaBon,etc) – Faster and Cheaper CommunicaBons Source: IDC
  7. 7. TRAVEL EXPERIENCE Mobile technology is transforming the travel experience. The always-­‐connected traveler will expect services that simplify and more enjoyable customer experience. Source: AMADEUS, April 2011
  8. 8. MOBILE WORKFORCE Mobile services are transforming operaOons Sources: SITA.aero + Flight Global • Improving producOvity in the aircra_ by moving from paper to digital processes using tablets and wireless connecBvity (ie EFB, Cabin Crew Management). • A new wave of services using tablets for airline on airport operaOons such as ground operaOons and aircraR maintenance. • Higher degree of interacOon between FLIGHT CREWS and MRO teams. This helps maximize efficiency and minimize turn-­‐around Bmes
  9. 9. 9 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  10. 10. 10 TAP IT -­‐ GENERAL SERVICE PORTFOLIO Business Technology InnovaOons Service Line ProducOon Service PorWolio Service Line Renewal TAP Group Business Process Revenue AccounOng Human Resources LogisOcs Audit & Legal Health Care Pax & Cargo Sales Flight & Airport OperaOons Ground OperaOons Maintenance, Repair & Overhaul Network Management Enterprise Performance Finance
  11. 11. Business to Enterprise Value Increase worker producBvity Extend exisBng applicaBons. Reduce fuel, or fleet maintenance costs. Increase compeBBve differenBaBon decision making. Increase employee responsiveness Business to Consumer Values Increase quality of service. Increase compeBBve differenBaBon. Improve customer saBsfacBon. Improve brand percepBon. Deepen customer engagement and loyalty. Understand customer behavior. Drive increased sales through personalized offers. Use new value-­‐added services. MOBILE BUSINESS VALUES Execs Knowledge Workers Task Workers Consumers Dashboards Management Apps Customer View Apps Employee ProducBvity Apps CollaboraBon Apps Business Analysis Apps Field Service Apps Sales Apps Industry Apps MarkeBng Apps Banking Apps Commerce Apps . Development Tools & TCD / TCO End-­‐User Device Choice Easy to Use Enterprise Security Device & App Managament Device and Backend Diversity
  12. 12. 12 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  13. 13. 13 MOBILE COMPETENCE CENTER SERVICES • Centralized Strategy • Architecture • Standards SOLUTIONS • Web Mobile • Smart Clients • LocalizaBon • NFC • RFID • M2M PLATFORMS • Iphone/iPad • Android • Windows Phone/ Mobile/CE • HTML5 • Frameworks Help to establish a centralized strategy, that involve architecture, standards definiOons and technical skills to implement the strategy. We are able to deliver:
  14. 14. 14 Development Matrix (NaOve/Web/Hybrid) CRITERIA INPUTS NATIVE HYBRID WEB Cost of Development L K J MulB-­‐Plajorm L K J User Experience J K L Features & Performance J K L Maintenance L K J NATIVE : the best experience, but at higher cost (typical for B2C soluBons) HYBRID: economies of scale, but at the expense of user experience (B2E/B2B -­‐offline support) WEB: widest reach, but at the expense of user experience and performance (B2E/B2B)
  15. 15. 15 Enterprise Mobility – Macro Architecture MAD (Mobile ApplicaBon Development) Integrated development Environment MAM (Mobile ApplicaBon Management) Access control to mobile applicaBons (user authenBcaBon, push noBficaBons, usage analyBcs,…) MDM (Mobile Device Management) Mobile asset tracking, device provisioning
  16. 16. 16 Some of our Portofolio
  17. 17. 17 INDEX i. TAP Facts and Figures ii. Mobile Impact on Airlines iii. Business and IT Challenges iv. What we have been doing v. Case Studies
  18. 18. RFID RFID is the idenOficaOon of remote objects, through the tags, via radio transmission. RFID also enables the recording and automaBc reading of data of the micro-­‐chips of these tags. TAP Portugal order 12 use of specific Airbus A350XWB. This is the first commercial aircraR equipped with RFID Automatic read/write Technology embedded on: • Avionic systems (cockpit & bay) • CommunicaBon, electrical, hydraulic, cabin systems • More than 1500 parts targeted with RFID • RFID on parts an enabler for cost reducOon & lean maintenance. • Reduce administraBon costs of parts idenBficaBon • Increase quality of data in Maintenance InformaBon Systems (MIS) • Introduce process monitoring capabiliBes
  19. 19. • Time spent searching for parts • Work disrupBon if part mislaid or lost Repair LogisBcs • Time spent searching for parts • No confirmaBon of parts availability for reassembly • Quick inventory • Management of mini-­‐module kipng Sub-­‐assembly TAP ME -­‐ MEERA Case Study Problem: To control over 10.000 parts, simultaneously at the Engine Workshop… SoluOon: Implement RFID Technology with Mobile Devices TURN AROUND TIME (TAT) REDUCTION BETTER VISIBILITY OF ENGINE PARTS COST REDUCTION PRODUCTIVITY INCREASED THROUGH BETTER PROCESS EFFICIENCY INCREASED PROCESS RELIABILITY Investment 750 K€ ROI* 2.52 M€/year * Providing same number of engines/year
  20. 20. TAP ME -­‐ MEERA Case Study
  21. 21. 21 TAP PORTUGAL MOBILE – B2C APP # Downloads ü TAP mobile applicaBons with more than 3,3 million visits in 205 countries. ü Since 2014, our TAP’s Free App, is available in the 3 major mobile ecosystems ( iOS, Android and Windows) TAP implemented a mobility strategy focused on the increase of TAP customer saOsfacOon. In our TAP’s Free App, we offer various funcBonalites to our clients, such as Loyality Account informaBon, book flights, check-­‐in, flights departures & arrivals and informaOon about your TAP desOnaOon. IOS Android 55,000 11-­‐13 = 71,1% 90,000 142,000 28,000 43,000 200,000 180,000 160,000 140,000 120,000 100,000 80,000 60,000 40,000 20,000 -­‐ CAGR 2011 2012 2013
  22. 22. TAP Serviços -­‐ FlyStaff Case Study FlySTAFF is internal self-­‐service soluOon for automaOon of the Ocket reservaOon and emission processes for staff. The aim of this applicaBon is to simplify processes and procedures, saBsfy employees’ needs, and provide them with more informaBon and autonomy. Target Audience: More than 7.000+ acOve and reBred employees Challenge: Increase employee responsiveness. Employee as a acOve part in the process of decentralizaOon and improvement of the Human Resources management processes
  23. 23. TAP M&E -­‐ Line Maintenance This soluOon aims to give Line Maintenance Mechanics the right informaOon at the right Ome, i.e., real Ome informaOon related to their tasks, planned or not planned, accordingly AP's Flight Planning applicaBon.
  24. 24. TAP M&E -­‐ Line Maintenance
  25. 25. 26-­‐01-­‐2012 Embracing Mobility Group TAP Challenges, Experience and Case Studies Fernando de Araújo Pereira fdapereira@tap.pt

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