How the WIFI can create value in the airport ?

1. How the WIFI can create
value in the airport ?

2. Today’s speakers
Nicolas Leconte
International development director – NomoSphere
nleconte@nomosphere.fr
Agathe Pessel
Airport Business developer – NomoSphere
apessel@nomosphere.fr
Charles Burns
EMEA Sales – Riverbed
cburns@riverbed.com

3. Boost productivity by IoT and added value services
Consistent quality and proactive monitoring
Impactful communication
High density WiFi coverage area
Company presentation
Leading High Density WiFi operator in France, member of the Nomotech group.
55 Millions annual wifi connections
Activity in 16 countries
250 Employees in France
7 Companies
41 Millions € Turnover in 2017
10 000 WiFi hotspots
3000 Resellers worldwide
Nomotech Group key figures

4. Summary
1 2 3 4 5
Grant Free WiFi access
everywhere for the
travellers – QoS &
Speed required.
Generate direct
Revenue on a daily
basis thanks to WiFi
based services – ROI
welcome.
Make the User
Experience Greater
everyday – Customer
satisfaction above all.
Allow professional
services to rely on rugged
wireless network –
carrier class WiFi wanted.
Enjoy a turn-key
managed service
through a WiFi carrier
– Go for hassle-free
operation.
Use Cases in the Travel
Venue Industry.
6

5. Grant Free WiFi access everywhere for the
travellers – QoS & Speed required!
People expect to connect
everywhere
Demanding Apps and Data
consumption are booming
WiFi has become one of the
fundamental needs for travelers in
the Maslow’s pyramid!
1

6. Global market demand trends
Demanding Apps and Data
consumption are booming
–
Go for “Power WiFi” will
create Satisfaction value
Sources “Cisco Visual Networking Index : Global Mobile Data Traffic Forecast Update, 2016 – 2021”

7. Personal behavior &
expectation
Almost all passengers (98%) carry
at least one device when they
travel , and 70% carry 2 or more
➔ People expect to connect
everywhere
Sources SITA – “The Passenger IT trend survey 2017

8. Travel venues services trends
Sources iPass Mobile Professional Report 2016
WiFi has become one of the fundamental needs for travellers
but what are their key motivations ?

9. Sources iPass Mobile Professional Report 2016
Travel venues services trends
WiFi has become one of the fundamental needs for travellers
but what are their key motivations ?

10. Generate direct Revenue on a daily basis thanks
to WiFi based services – ROI welcome !
2
Sponsoring through the
passenger journey
VIP access option
Push-on-WiFi during
the web browsing
WiFi Roaming continuous
revenue generation

11. Digital Marketing Market Share Booming

12. Sponsoring through the customer
journey to connect on WiFi
BANNERS ON PORTAL
INTERSTITIAL
PAGE COVERING
VIDEO
REAL TIME BIDDING
POP-UP
DISPLAY ADS
GAMIFICATION
You backed up your
suitcase, get online now !

13. WiFi-as-a-Media
A good way to maximize revenues
Customer connects to
the wifi
1
Captive portal
2
Splash page
4
Wifi on the Go
5
Watch a movie
Listen to music
Shop online
Video injection
3

14. Push-on-WiFi during the web browsing
A new media to interact with travellers through the WiFi during web surfing sessions
Next to the duty free area
Macaron pop-up
Get up to 15% duty free shopping
After 10 minutes in the airport
Pop-up
Get the airport app now
At boarding time
Push notification
Go to gate now

15. A service segmentation for an additional
revenue generation among VIP & premium users
More bandwidth
Click straight connection
VPN compatibility
High value digital content
High speed

16. WiFi Roaming continuous revenue generation
New PassPoint protocol
From Roaming mobile Apps to seamless connection
...
The revolution has arrived : PASSPOINT
3G / 4G
Airport WiFi

17. Make the User Experience Greater everyday3
Customer satisfaction
online surveys
VPN & VoiceOverIp
killer apps
Location based services
Value-Added services

18. If you want to relieve your visitors by providing them with the best and fastest routes to their desired
location, also in doing so, offering them peace of mind enjoyable shopping experience, we have the answer.
Wayfinding for smart airports
Digitize your existing plans
We provide the best tools to quickly import your architect plans. We
accepts all file formats, including AutoCAD.
Customize the graphic rendering
Add points of interest and define the traffic rules.
Deploy plans in your Web and Mobile applications
Our SDKs are easy to use and integrate very quickly with your Mobile,
Web or Terminals applications.

19. The easiest and fastest way to collect the most reliable data about traveler’s satisfaction and needs. Developing a customer satisfaction
program is not just about collecting answers or data. It should be meaningful, highlighting where attention is actually required.
Customer satisfaction survey
Help airports measure satisfaction Identify passengers needs Find potential improvements

20. On demand movie download service in
under a minute for people on the move. You
can download and watch any movie, music
video or other digital content to watch on
board or while waiting in the lounge.
Movies fast download
A service available to your customers that
allows them to download or read online
documents such as magazines or brochures.
Once downloaded, documents can be read
without network access.
Digital signage
Broadcast information in the form of multimedia
content on a screen, interactive terminal or
video-projection. Customize your messages by
location or engage your customers and inform
them about the news.
Digital press
Value-Added Services
Redefine traveling the Digital Way

21. VPN & Voiceover WiFi IP must have
Some applications cannot be forgotten
Data encryption
Fast Broadband network Mobile Security
Voice & Video calls

22. Professional grade WiFi requires specific Design
& Equipment - Make positive ROI a reality
4
Xirrus/RiverBed KFB for
High Density
End-2-end solution

23. Professional grade equipment & services on the
global chain backed by strict SLA commitment
Engineering
First important step, to make a review
of existing facilities and assess the
future needs of your structures.
Infrastructure
An engineering phase makes it possible to design
the best overall solution: Audit, network
architecture, radio planning, collection, access
control; hosting, server interfacing
Operation
Legal liabilities on Data management & GDPR
compliance, strong internet backhaul backed
by a 24/7 SLA, NOC continuous remote control
& local maintenance support
Hotspots management software
Carrier-class monitoring platform, advanced
analytics, full reporting solution and A wide
range of additional revenue generating
services: geofencing, online marketing,
roaming, content platform ...

24. Go for the Best of Breeds WiFi professional solution
for harsh environments – High Density WiFi

25. Go for the Best of Breeds WiFi professional solution
for harsh environments – Scalability
11n
11ac
Traditional APs are fixed with no
upgrade path from 11n to 11ac
Traditional
APs
Clients
Xirrus APs are software defined
to enable all 11ac operations
Adaptable
APs
Clients

26. Go for the Best of Breeds WiFi professional solution
for harsh environments – Segmentation & Multi-services
Granular device policies control directly in the AP

27. Go for the Best of Breeds WiFi professional solution
for harsh environments – The expected performance growth
Example of Wi-Fi
Technology Progression

28. Enjoy a turn-key managed service through a WiFi
carrier – Go for hassle-free operation!
5
IoT on-demand specific solutions
Hotspot & Data
management platform

29. Advanced analytics services for a better
service delivery over the time
• Discover your KPI : track your key metrics to understand your business and your wifi use
• Understand behavior : get an insight into travelers details and activities and link to on
board behaviors to build rich traveler’s profiles
• Enhance your customer database by collecting passenger’s emails and social profiles
• Export your data via CSV or API to interconnect it with your information system tools
- Demographics
- User Timeline
- Network Activity
- Customer Traffic Heatmap

30. Real time data through API
Connect your data with your usual platforms
NHM collects, stores and lists the data. Nomosphere
positions itself as a data provider that facilitates API
access and understanding
API provider : Nomosphere
Understand and exploit your data in a relevant way
thanks to our documentation available on a simple and
intuitive interface
API core : The data
Integrate data with your Bigdata tools, web and mobile
applications to better understand and analyze data or
make it available to your developers and data scientists
API consumer : You, your tools & your developpers
Your
airport

31. Alerts on flight and gate pushed to mobile
Geofencing promotions and ads pushed to mobile
Time spent in airport
Satisfaction survey pushed to the passengers
Passenger’s profiles and social media
Indoor wayfinding via mobile app
Passenger’s path and behavior in airport
Luggage tracking and breakdowns prevention
DATA Knowledge Actions

32. Remote control based on mobile devices is considered
more and more useful in many computerized applications
Remote control & real time alerts
Security & surveillance
Aggregate pertinent data from across the business into a
real-time view, applying business logic to all streaming and
static data flowing through the Nomosense platform
Data aggregation & analytics
Objectives are resource conservation, climate protection and
cost savings, while the users have permanent access to the
energy they need
Energy management
With the help of IoT sensors and data gathering,
maintenance managers are able to better predict
when a breakdown will occur into their preventive
maintenance schedule
Breakdowns prevention
Our first-class technology stack can tackle the harshest
requirements in terms of location accuracy, battery life, site
surface area and configuration options
Geolocation services
Go for IoT now, for the best monitoring
of your Airport services
Securely and remotely monitor facilities and public
spaces in real-time with smart security and
surveillance IoT solutions

33. Facilities management
Waste management
Wi-Fi data
Energy management
Visualization
Augmented reality
Analytics
• Energy
• CO2
• Temperature & humidity
• Plant vibration
• Energy
• Environmental
• Prediction
• Smart bins
• Logistics
• recycling
• Map dashboard
• KPI report
• Real time alerts
• Third party big data
• Algorithms
• Data aggregation
• Real time information
• Projection
• Safety and efficiency oriented
• Users data
• Wi-Fi performance data
IoT on-demand specific solutions to answer
all the professional needs – set of usages

34. Use Cases in the Travel Venue Industry6
Tailored end to end solution
Recovery of the existing
infrastructure

35. WiFi, an income generator and attractive vector for airports
Use Case : Recovery of the existing infrastructure
Captive portal
Email – optional Opt-in
& Facebook connect
1
Loading page
2
Splash page
Dowload our Mobile App
3
50k connections per month
-
Data interconnection through API
-
Tags integration on the welcome page
to interconnect with the Adserver
-
Roaming : Ipass & Boingo

36. A simple and secure
connection via validation of
the responsive captive
portal.
Simplicity
Automatic alerts to remind
boarding times and accompany
passengers on the move.
Tranquility
Fast and reliable
uninterrupted connection
for all devices all over the
airport.
Reliability
A responsive portal that
adapts to all types of devices,
a continuous connection over
the airport and on board.
Mobility
Nomosphere your partner for better
passenger experience

37. Some of our achievements
We manage more than 10 000 Wi-Fi Hotspots worldwide
Communities Transport Hospitality
Retail Education Events

38. Thank you for your attention !
Come meet us at Booth #4520
Nicolas Leconte
International development director – NomoSphere
nleconte@nomosphere.fr
Agathe Pessel
Airport Business developer – NomoSphere
apessel@nomosphere.fr
Charles Burns
EMEA Sales – Riverbed
cburns@riverbed.com