A report generated for Iagnosis, a teledermatology company. It gives the company in-depth information on their potential target market and an analysis of their marketing performance. It contains:
1. A Company Overview
2. Research Methodology and Objectives
3. Results of Analysis
4. A Summary of Findings
5. Next Steps for the Company
Do not reuse without crediting the author.
For more information, contact Alex M Stewart
Email: alexandriamicahstewart@gmail.com
Linkedin: linkedin.com/in/alexandriamstewart/
Website: bit.do/AlexMStewart
School and community social influence programming for preventing tobacco and ...Health Evidence™
Health Evidence hosted a 90 minute webinar on substance use prevention and treatment interventions in children and adolescents, funded by the Canadian Centre on Substance Abuse. This webinar presented key messages and implications for practice.
This webinar focussed on interpreting the evidence in the following review, which synthesizes evidence related to social influence programming:
Skara, S. & Sussman, S. (2003). A review of 25 long-term adolescent tobacco and other drug use prevention program evaluations. Preventive Medicine (37) 451-474.
Psychological Outcomes in Cosmetic Surgeryamyhiggins444
Cosmetic surgery can enhance your life as well as your looks, according to industry advertisements and television shows, such as Extreme Makeover and Nip/Tuck. The idea is that a face “lift” will also boost one’s spirits and self-confidence. The problem is that the evidence supporting this assumption is tentative. Research shows that, following cosmetic surgery, patients variously report their mental health has either improved, not changed, or diminished. Psychiatrist David Castle, a leading researcher on the psychological outcomes of cosmetic surgery, is concerned by the “gloss” applied to cosmetic surgery that “suggests you will have a new life”, he says. “But of course, it doesn’t change the person you are on the inside.” David, who is a professor at the University of Melbourne and the Mental Health Research Institute of Victoria, says that some research has shown that cosmetic surgery can enhance self-esteem, which can feed into social confidence, but the evidence for long-term effects on psychological wellbeing is scant and requires further investigation.
Decision aids for people facing health treatment or screening decisions: What...Health Evidence™
Dr. Dawn Stacey, University Research Chair in Knowledge Translation to Patients, and Director, Patient Decision Aids Research Group, Ottawa Hospital Research Institute, University of Ottawa, provides an overview of findings from her recent Cochrane review examining use of decision aids for identifying and making decisions about health treatment or screening options:
Stacey D, Legare F, Col NF, Bennett CL, Barry MJ, Eden KB, et al. (2014). Decision aids for people facing health treatment or screening decisions. Cochrane Database of Systematic Reviews, 2014(1), CD001431.
Course Director Peter A. Lio, MD, and Robert Sidbury, MD, MPH, prepared useful Practice Aids pertaining to atopic dermatitis for this CME activity titled "Advances in the Management of Moderate to Severe Atopic Dermatitis: How Can We Address Unmet Medical Needs in Individual Patients to Optimize Long-Term Outcomes?" For the full presentation, monograph, complete CME information, and to apply for credit, please visit us at http://bit.ly/2VJqSFq. CME credit will be available until June 19, 2020.
20131210 Electronic Health Records - Is the NHS ready? What about patientsamirhannan
On 12th December 2013, Dr Hannan (GP / family physician) along with Marilyn Gollom (patient) presented this talk to Health 2.0 Manchester. You can watch the talk by going to http://www.htmc.co.uk/pages/pv.asp?p=htmc0519.
We share the key insights from a nation wide 2014 quantitative research study to separate the "nice to haves" from the "must haves" when it comes to health cover
Interventions for preventing elder abuse: What's the evidence?Health Evidence™
Health Evidence hosted a 90 minute webinar examining the effectiveness of interventions for preventing elder abuse.
Philip Baker, Australia Regional Director APACPH, School of Public Health and Social Work Queensland University of Technology led the session and presented findings from their review:
Baker PRA, Francis DP, Hairi NN, Othman S, Choo WY. (2016). Interventions for preventing abuse in the elderly. Cochrane Database of Systematic Reviews, 2016, CD010321
http://www.healthevidence.org/view-article.aspx?a=interventions-preventing-abuse-elderly-29428
Many older adults experience some form of abuse (psychological, physical, and sexual) that often goes unreported. Elder abuse is associated with morbidity and premature mortality. This review examines the effectiveness of interventions for preventing elder abuse in the home, institutions and community settings. Findings of the review suggest there is uncertainty in the effectiveness of educational interventions to improve knowledge of caregivers about elder abuse and uncertainty on its effect of reducing abuse. This webinar will examine the effectiveness and components of interventions that prevent elder abuse.
Clearing the Error: Patient Participation in Reducing Diagnostic ErrorJefferson Center
To generate new, patient-centered insights into diagnostic error, we convened diverse groups in public deliberation to recommend and evaluate actions that patients and/or their advocates would be willing and able to perform to improve diagnostic quality.
May 17, 2019
Breakthroughs in genetics have often raised complex ethical and legal questions, which loom ever larger as genetic testing is becoming more commonplace, affordable, and comprehensive and genetic editing becomes poised to be a consumer technology. As genetic technologies become more accessible to individuals, the ethical and legal questions around the consumer use of these technologies become more pressing.
As these questions become more pressing, now is the time to re-consider what ethical and regulatory safeguards should be implemented and discuss the many questions raised by advancements in consumer genetics.
Presentation: Leila Jamal, Genetic Counselor, Division of Intramural Research and Co-Investigator, Centralized Sequencing Initiative, National Institute of Allergy and Infectious Diseases and Affiliated Scholar, Department of Bioethics, National Institutes of Health (with Benjamin Berkman and Will Schupmann) - An Ethical Framework for Genetic Counseling Practice in the Genomic Era
Learn more: https://petrieflom.law.harvard.edu/events/details/2019-petrie-flom-center-annual-conference
Mental illness is common and disabling but the evidence is that fewer than half of people seek any treatment and few receive any help from specialized mental health professionals. In Canada, there are long waiting lists to see psychological therapists face to face despite the importance of non-drug therapies. One way to address this problem is to use computerized e-therapies which deliver structured mental health treatment via a computer. Dr. Simon Hatcher, Psychiatrist at The Royal's Community Mental Health Program and Vice Chair of Research for the Department of Psychiatry at the University of Ottawa, lead a discussion about the role of technology in mental health treatment. Highlights include: the effectiveness of online mental health treatments and opportunities for innovation and policy change in field of mental health.
Mobile Health Apps to Promote Sexual Health of AdolescentsYTH
Kathleen Tebb of UCSF describes a youth-driven mHealth app for clinics around sexual health and screening for adolescents. Presented at YTH Live 2014 session "Youth and the Clinical Encounter."
At the end of the session patient/family champions as well as health authorities will understand different approaches to patient engagement in patient safety and quality committees (e.g. dealing with incident reporting, root cause analysis, developing policies and procedures) and how patient engagement impacted patient safety and quality outcomes. The participants and presenters are invited to present examples, tools, and leading practices so the participants will leave with at least one practical idea to implement.
School and community social influence programming for preventing tobacco and ...Health Evidence™
Health Evidence hosted a 90 minute webinar on substance use prevention and treatment interventions in children and adolescents, funded by the Canadian Centre on Substance Abuse. This webinar presented key messages and implications for practice.
This webinar focussed on interpreting the evidence in the following review, which synthesizes evidence related to social influence programming:
Skara, S. & Sussman, S. (2003). A review of 25 long-term adolescent tobacco and other drug use prevention program evaluations. Preventive Medicine (37) 451-474.
Psychological Outcomes in Cosmetic Surgeryamyhiggins444
Cosmetic surgery can enhance your life as well as your looks, according to industry advertisements and television shows, such as Extreme Makeover and Nip/Tuck. The idea is that a face “lift” will also boost one’s spirits and self-confidence. The problem is that the evidence supporting this assumption is tentative. Research shows that, following cosmetic surgery, patients variously report their mental health has either improved, not changed, or diminished. Psychiatrist David Castle, a leading researcher on the psychological outcomes of cosmetic surgery, is concerned by the “gloss” applied to cosmetic surgery that “suggests you will have a new life”, he says. “But of course, it doesn’t change the person you are on the inside.” David, who is a professor at the University of Melbourne and the Mental Health Research Institute of Victoria, says that some research has shown that cosmetic surgery can enhance self-esteem, which can feed into social confidence, but the evidence for long-term effects on psychological wellbeing is scant and requires further investigation.
Decision aids for people facing health treatment or screening decisions: What...Health Evidence™
Dr. Dawn Stacey, University Research Chair in Knowledge Translation to Patients, and Director, Patient Decision Aids Research Group, Ottawa Hospital Research Institute, University of Ottawa, provides an overview of findings from her recent Cochrane review examining use of decision aids for identifying and making decisions about health treatment or screening options:
Stacey D, Legare F, Col NF, Bennett CL, Barry MJ, Eden KB, et al. (2014). Decision aids for people facing health treatment or screening decisions. Cochrane Database of Systematic Reviews, 2014(1), CD001431.
Course Director Peter A. Lio, MD, and Robert Sidbury, MD, MPH, prepared useful Practice Aids pertaining to atopic dermatitis for this CME activity titled "Advances in the Management of Moderate to Severe Atopic Dermatitis: How Can We Address Unmet Medical Needs in Individual Patients to Optimize Long-Term Outcomes?" For the full presentation, monograph, complete CME information, and to apply for credit, please visit us at http://bit.ly/2VJqSFq. CME credit will be available until June 19, 2020.
20131210 Electronic Health Records - Is the NHS ready? What about patientsamirhannan
On 12th December 2013, Dr Hannan (GP / family physician) along with Marilyn Gollom (patient) presented this talk to Health 2.0 Manchester. You can watch the talk by going to http://www.htmc.co.uk/pages/pv.asp?p=htmc0519.
We share the key insights from a nation wide 2014 quantitative research study to separate the "nice to haves" from the "must haves" when it comes to health cover
Interventions for preventing elder abuse: What's the evidence?Health Evidence™
Health Evidence hosted a 90 minute webinar examining the effectiveness of interventions for preventing elder abuse.
Philip Baker, Australia Regional Director APACPH, School of Public Health and Social Work Queensland University of Technology led the session and presented findings from their review:
Baker PRA, Francis DP, Hairi NN, Othman S, Choo WY. (2016). Interventions for preventing abuse in the elderly. Cochrane Database of Systematic Reviews, 2016, CD010321
http://www.healthevidence.org/view-article.aspx?a=interventions-preventing-abuse-elderly-29428
Many older adults experience some form of abuse (psychological, physical, and sexual) that often goes unreported. Elder abuse is associated with morbidity and premature mortality. This review examines the effectiveness of interventions for preventing elder abuse in the home, institutions and community settings. Findings of the review suggest there is uncertainty in the effectiveness of educational interventions to improve knowledge of caregivers about elder abuse and uncertainty on its effect of reducing abuse. This webinar will examine the effectiveness and components of interventions that prevent elder abuse.
Clearing the Error: Patient Participation in Reducing Diagnostic ErrorJefferson Center
To generate new, patient-centered insights into diagnostic error, we convened diverse groups in public deliberation to recommend and evaluate actions that patients and/or their advocates would be willing and able to perform to improve diagnostic quality.
May 17, 2019
Breakthroughs in genetics have often raised complex ethical and legal questions, which loom ever larger as genetic testing is becoming more commonplace, affordable, and comprehensive and genetic editing becomes poised to be a consumer technology. As genetic technologies become more accessible to individuals, the ethical and legal questions around the consumer use of these technologies become more pressing.
As these questions become more pressing, now is the time to re-consider what ethical and regulatory safeguards should be implemented and discuss the many questions raised by advancements in consumer genetics.
Presentation: Leila Jamal, Genetic Counselor, Division of Intramural Research and Co-Investigator, Centralized Sequencing Initiative, National Institute of Allergy and Infectious Diseases and Affiliated Scholar, Department of Bioethics, National Institutes of Health (with Benjamin Berkman and Will Schupmann) - An Ethical Framework for Genetic Counseling Practice in the Genomic Era
Learn more: https://petrieflom.law.harvard.edu/events/details/2019-petrie-flom-center-annual-conference
Mental illness is common and disabling but the evidence is that fewer than half of people seek any treatment and few receive any help from specialized mental health professionals. In Canada, there are long waiting lists to see psychological therapists face to face despite the importance of non-drug therapies. One way to address this problem is to use computerized e-therapies which deliver structured mental health treatment via a computer. Dr. Simon Hatcher, Psychiatrist at The Royal's Community Mental Health Program and Vice Chair of Research for the Department of Psychiatry at the University of Ottawa, lead a discussion about the role of technology in mental health treatment. Highlights include: the effectiveness of online mental health treatments and opportunities for innovation and policy change in field of mental health.
Mobile Health Apps to Promote Sexual Health of AdolescentsYTH
Kathleen Tebb of UCSF describes a youth-driven mHealth app for clinics around sexual health and screening for adolescents. Presented at YTH Live 2014 session "Youth and the Clinical Encounter."
At the end of the session patient/family champions as well as health authorities will understand different approaches to patient engagement in patient safety and quality committees (e.g. dealing with incident reporting, root cause analysis, developing policies and procedures) and how patient engagement impacted patient safety and quality outcomes. The participants and presenters are invited to present examples, tools, and leading practices so the participants will leave with at least one practical idea to implement.
Aligning Incentives for Patient Engagement: Enabling Widespread Implementation of Shared Decision Making
May 23, 2013
Angela Coulter, Informed Medical Decisions Foundation
Dominick Frosch, Gordon and Betty Moore Foundation
Floyd J. Fowler, Informed Medical Decisions Foundation
How to Build Your Mitochondrial Medical Homemitoaction
Topics include:
The importance of a medical home for a mitochondrial disease patient.
Definition of a medical home.
How to establish a medical home.
Why a medical home is an important component of good patient advocacy.
Tips on maintaining a healthy medical home relationship.
Wees will describe theses issues primarily from a pediatric perspective, but she will give adult examples as well.
Wees is a patient advocate with Empowered Medical Advocacy. She assists parents and caregivers each week in navigating toward improved quality of life for their child and their families.
In this first installment, Dr. Gavazzi outlines some of the very basics about what is involved with a telepsychology practice. We will review myths of telepsychology, telehealth statistics, patient resistance and desires, psychologist resistance and desires, issues related to technology, and outline legislative issues in Pennsylvania.
Dr. Gavazzi finishes the third hour with a focus on informed consent, risk management, and interjurisdictional practice. With consent, Dr. Gavazzi, adds to what is essential to telepsychology practice. In terms of risk management, Dr. Gavazzi highlights some important considerations, such as data security, thorough assessment, and patient's ability to use telepsychology services. Finally, Dr. Gavazzi reviews interjurisdictional practice and ASPPB's e.passport program.
How to Bust Clinical Trial Myths and Increase Participation - mdgroupmdgroup
In order for the public to benefit from ground-breaking medical research, well-attended clinical trials are vital. What holds potential participants back from participating in trials?
“Tu Decides” App and the Increase of Effective Contraceptive Use Among Adoles...YTH
Worldwide the use of mobile phones among young people is dramatically increasing. Even in remote places, young people are using their phones not only as a way of communication but also to look for information. Because of this, IPPF ‘s Member Association in Bolivia has worked with young people to develop a sexual and reproductive health app to complement its routine services. We have also developed and are evaluating a contraceptive intervention delivered through the app to increase use and acceptability of effective contraception among young people. This session will cover the youth-centered design of the app and service delivery aspects of the project, as well as the experience of collaborating with researchers to ensure robust evidence generation. This session will be of interest to those working in inclusive technology projects, researchers, health and public health providers and implementers working in adolescent health and sexual and reproductive health.
Using patient stories to create a culture that cares: MD Anderson & Gelb - Be...Endeavor Management
Experience Mapping is an in-depth qualitative research technique that utilizes a visual cue (the experience map) to help physicians, patients, staff, and other influencers recall specific episodes in their journey. It provides: Assessment of the total experience, expectations- before first encounter, activities and Touchpoints, changes in attitudes, if any
Framework for action: experience stewards who are responsible for delivery, steward can appreciate the relationship of their actions to the rest of the journey, interactions or “touchpoints” are categorized at each step
iHT² Health IT Summit Denver 2013 - C.T. Lin, CMIO, University of Colorado Health "Patient Centered Information Technology"
Be able to define and describe:
∙ Patient centered information technology
∙ Risks and benefits of communication between patients and providers online
∙ Risks and benefits of online release of test results and disease management
∙ Impact of social media on patient online behavior
The Erasmus Programme: International ComparativesLex Stewart
Project created for International Comparatives in Higher Education, part of the coursework for the Higher Education Leadership Masters Program at Florida Atlantic University
Presentation crafted for the Department of Housing and Residential Education at Florida Atlantic University. This is an overview of career development strategies for new professionals and graduate students in the field of Student Affairs and Higher Education.
Ohio University Pre-Internship WorkshopLex Stewart
Created for the Ohio University College of Business' Career and Student Success Center, this presentation provides the expectations and advice for students participating in internships for academic credit
Transitional Wellness: A Literature Review of School-to-Work TransitionsLex Stewart
This presentation served as the first draft and overview for Alex's Literature Review on the impact of school-to-work transition on undergraduate student mental health
FAU Resident Assistant Mediation WorkshopLex Stewart
A presentation crafted by Amy Timmerman and Alex Stewart for 90 Resident Assistants (RAs) at Florida Atlantic University. This workshop was constructed to provide expectations, guidelines, and resources for RAs to feel confident in performing mediations with their residents.
Impostor Phenomenon is Keeping you from SucceedingLex Stewart
“Imposter Syndrome is Keeping You from Succeeding” Workshop presented at the 16th Annual Florida International University Student Leadership Summit in Miami, FL on February 2nd, 2019.
An Overview of Resumes for Student Affairs ProfessionalsLex Stewart
This presentation serves as a brief overview of resumes and resume best-practices for Student Affairs Professionals. This was developed for the Housing and Residential Education staff at Florida Atlantic University as the Graduate Assistants prepared to apply for summer internships.
NACE Competency: Professionalism and Work EthicLex Stewart
An overview of one of the National Association for Colleges and Employers' (NACE) Eight Competencies. This presentation looks at Professionalism/Work Ethic and how students at Florida Atlantic University can hone this competency.
L'Oreal Case Study | Makeup Company OverviewLex Stewart
This resource provides an overview of the following Visual Resume components:
1. L'Oreal Company Overview
2. A Look at the Company's Acquisitions
3. Evaluation of L'Oreal's Current State
4. Key Takeaways
Do not reuse without crediting the author.
For more information, contact Alex M Stewart
Email: alexandriamicahstewart@gmail.com
Linkedin: linkedin.com/in/alexandriamstewart/
Website: bit.do/AlexMStewart
Visual Resume Writing | How-To Create a More Visual ResumeLex Stewart
This resource provides an overview of the following Visual Resume components:
1. General Tips to Get Started
2. A Brief Look at Colors and Fonts
3. Examples of Visual Resumes
4. Takeaways and Resources
Want a more comprehensive look? Download this presentation to get access to the notes. Do not reuse without crediting the author.
For more information, contact Alex M Stewart
Email: alexandriamicahstewart@gmail.com
Linkedin: linkedin.com/in/alexandriamstewart/
Website: bit.do/AlexMStewart
This presentation covers:
1. A Company Analysis
2. An Overview of the Marketing Environment
3. An Analysis of the Company's Consumers and Their Rationales
4. A Look at the Current Marketing Activities
5. Data-Based Recommendations and Improvements
Do not reuse without crediting the author.
For more information, contact Alex M Stewart
Email: alexandriamicahstewart@gmail.com
Linkedin: linkedin.com/in/alexandriamstewart/
Website: bit.do/AlexMStewart
Our team analyzed Mattel, Hasbro, and Jaks, the largest competitors in the North American Toy Industry. With these analyzations, we created recommendations for Mattel's strategy moving forward.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. •Introduction
•Research Objectives and Questions
•Research Methodology
•Analysis Results
•Summary of Findings
•Next Steps
•Contact Information
Introduction
Research Objectives and Questions
Research Methodology
Analysis Results
Summary of Findings
Next Steps
Contact Information
Agenda
4. The Client: Iagnosis
Shorter wait timesOnline and mobile medical care 250 Doctors
24/7 affordable access for U.S. patients Downloadable app: DermatologistOnCall®
5. Telehealth Industry and Market
New and growing segment in healthcare industry
Faster, less expensive, and convenient medical care
Schedule virtual appointments with doctors
7. • Gauge general awareness and knowledge of telehealth
• Identify ways we might successfully market telehealth
options to college students
• Determine attitudes and perceptions about conducting a
visit with a healthcare provider online, including any
motivations and barriers to usage
Research Objectives
8. The Method
Focus Group
6 Participants: 3 Males, 3 Females
Break-down by Year: 2 Freshmen, 1
Sophomore, 1 Junior, and 2 Seniors
Break-down by Major: 2 Finance, 1 Social
Work, 1 Psychology, 1 Management
Information Systems, and 1 Undecided
Individual Interviews
3 in total: 1 Male and 2 Females
Break-down by Year: 1 Sophomore, 1
Junior, and 1 Senior
Break-down by Major: 1 Finance and
Accounting, 1 Engineering, and 1 Music
Therapy and Vocal Performance
Survey: 491 Usable Results
10. Knowledge & Awareness
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Freshman Sophomore Junior Senior Other
Knowledge of Telehealth
(By Class Ranking)
Ability to try a demo video and
maximum costs for an
appointment have a positive
relationship
More upperclassmen (Juniors
and Seniors) have heard of
telehealth than any other
respondents
11. Knowledge & Awareness
4.143
3.563
3.556
3.595
1
2
3
4
5
WillingnesstoTryDemoVideo
Willing to Pay $59.00 for
Teledermatology Appointment
Has Knowledge of
Teledermatology
Does Not Have
Knowledge of
Teledermatology
Respondents willing to pay for
teledermatology appointment
• Positive relationship between
knowledge and willingness to
try a demo video for males
12. Knowledge & Awareness
3.000
2.455
2.522
2.762
1
2
3
4
5
WillingnesstoTryDemoVideo
Not Willing to Pay $59.00 for
Teledermatology Appointment
Has Knowledge of
Teledermatology
Does Not Have
Knowledge of
Teledermatology
Respondents not willing to pay for
teledermatology appointment
• Males show positive relationship
between knowledge and willingness
to try a demo video
• Females’ show positive relationship
between not having knowledge and
willingness to try demo video
13. Willingness to use Telehealth
“I actually wasn't for
this at all before this,
and thought it was a
bad idea, but after
hearing everybody's
thoughts about it, it's
kind of a good idea.” 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Freshmen Sophomore Junior Senior Other
Willingness to Try Telehealth
14. Conflicting Opinions
Five of nine students during our
qualitative research mentioned that
telehealth services would be better
used for initial diagnosis
Repeat Visits
Students mentioned they would use these
services if repeat visits were required
Provides comfort & convenience, saving
them a drive home
Initial Diagnosis
15. Conflicting Opinions
“[For] that first initial visit, I would like to
actually go (to the doctor’s office). If it
becomes a regular thing, though, I wouldn’t
mind skyping them. But for that first initial
and may be second one, I would actually like
to go and be able to meet the doctor face-
to-face and everything.”
“(I would) feel more comfortable with
my doctor there (if it’s for a recurring
treatment), but if it was something
urgent while I was here (at college),
then I’d use it (...) if I needed to.”
Repeat VisitsInitial Diagnosis
16. Too Sick, Stay in Bed
of qualitative respondents agreed:
“If you’re sick, you don’t want to walk to
(the on-campus doctor’s office) or drive
and find a spot.”
66%
17. Too Sick, Stay in Bed
Resolves problems that deal with having to go into the doctor’s office:
•Not well enough to drive or walk to the office
•Patient is less likely to expose others
•Patient is less likely to become worse by being exposed to others
18. Telehealth services provide a way to fill or refill
prescriptions without a trip to the doctor’s
office.
One participant agreed that he would use
telehealth services to refill his prescriptions,
“all the time, every time.”
0
1
2
3
4
5
6
7
Amount Visiting Doctor to
Fulfill Prescriptions
Prescriptions
On average, females visit their doctors to fulfill
prescriptions more than the males. Therefore,
females are better targets for using telehealth
as a way to refill a prescription.
Mean
20. Teledermatology
willing to try Teledermatology BEFORE focus group
50% 100%willing to try Teledermatology AFTER focus group
21. Teledermatology
“Yeah, for them to physically
see it; if you have a weird
color over Skype, that’s not
really beneficial for a
diagnosis.”
0
1
2
3
4
5
6
7
Willingness to Use Teledermatology
(If First Use is Free)
Mean
22. Teledermatology
Good for initial visit only
Repeat visits not popular among students
Incorrect diagnosis
Camera quality
Females have a slightly higher
concern for teledermatology0
1
2
3
4
5
6
7
Level of Concern about Teledermatology
Mean
24. Marketing to Millennials
"Word of mouth would be really
good. It's the reason why I'm kind
of more open to telehealth is
because my mom's like, trying to
push it on me..."
College-aged students are more likely to try Telehealth if:
• Recommended via word-of-mouth
• Friends and family recommendations
• Personal doctor suggestion
Word-of-mouth works best but strategic advertisements could create interest over time
26. Summary of Important Findings
Overall: Positive thoughts about general telehealth services
>General Telehealth Teledermatology
Most willing to try with:
IAGNOSIS Free Demo
Advertisements through doctors
Major concern: proper diagnosis
28. Next Steps: Profile
Survey
• Determine which gender and age group
prefer initial or repeated visits
• Determine what types of media each
group consumes
Create a profile of who would prefer telehealth services
Initial Repeat
Versus
Only study those willing to use services or those already using them
Focus Group
• Determine best ways to target groups
• Determine why they prefer to use the
services for either initial or repeat
29. Next Steps: Location
Determine good locations for in-person offices
Find the highest pop of people who would use services
Survey
• Ask current users about location
• Determine where potential users are
Focus Group
• Gauge distance preferred to on-site location
30. Next Steps: Marketing
Marketing towards General Doctors vs Dermatologists
Millennials currently prefer general Telehealth over teledermatology
Versus
Higher population of general
doctors to market to
Partnering with specific
hospitals/private practices
