Goodwin's theory outlines 5 aspects of effective music videos: 1. Thought beats explore how the audience interprets the lyrics and is addressed in the video. 2. Narratives should be understandable to engage viewers in rewatching. Performances must seem realistic and professional. 3. Star imagery involves including someone the audience can admire or relate to in order to remain interested. 4. Visuals can illustrate, amplify, or disjuncture from the song's meaning and lyrics. 5. Technical aspects like camera work, sounds, and editing are used to set the video's mood and engage audiences.