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Evaluation part 1
- 1. Evaluation BY DA NI E L L E E M M E T T
- 2. In what waysdoes your media product use, develop or challenge forms and conventions of real media products?
- 3. My music video challenges real media conventions as it is set in an environment that the audience can relate to, rather than for example a huge Hollywood house with a swimming pool. I tried to make the character seem as ‘normal’ and everyday as possible rather than dress him up to look like a Hollywood star. By him wearing plain looking clothes a sense of normality is achieved as people can relate to wearing these kind of clothes as they go about their everyday lives.
- 5. I analysed thismusic video to give me an idea of what conventions a real music video has and how to incorporate these features into my video. By carefully looking at particular details I found that this music video had the same fun theme I had planned to base my video on. With the colours, upbeat music and locations that the audience can relate to this video was extremely similar to my music video as I shot the video in locations that my target audience could relate to (college and home).
- 6. In terms ofcamera and editing I used effects such as a cross dissolve in order to give the video a more professional feel and used quick, different shots to give the sense of a fast paced journey which is similar to a lot of upbeat pop videos such as Pixie Lott’s ‘All About Tonight’ video where the editing is quite moderate tempo but you can still follow the narrative of the video easily without becoming confused.
- 7. In termsof storyline, my music video has a continuous time sequence and tells the story of a teenage boy who cannot stop shuffling. The camera follow him throughout his day and catches different encounters that occur such as him having to see the school nurse. I think this is a particular element present in most pop music videos nowadays as videos like Taylor Swift’s ‘You Belong With Me’ video also portrays a continuous time sequence and tells a story. The genre of my music video is comedy as watching the teenage boy dance around all day long in different situations is amusing and this is what I tried to convey to the audience through camera and mise en scene.
- 8. How effective isthe combination of your main product and ancillary texts?
- 9. My ancillarytexts fit into the comedy genre as I tried to make them seem as out there and colourful as I could. As I used Photoshop to create my ancillary texts I gained a wide variety of skills which helped me to add detail to my texts and helped me to appreciate the program more.
- 10. On thefront cover of my ancillary features a close up of the teenage boy to help convey the emotion on his face to the audience as he seems extraordinarily happy.
- 11. On theback cover of my In this case I chose Sony Music ancillary a large long Entertainment and it’s subsidiary shot image of the Columbia Records to feature on the back of my CD as they are teenage boy is used to well respected and highly create the feeling that successful labels. he is still dancing even though he is still. The back cover also features realistic items that you would normally expect to find on the back of a CD cover, such as a barcode and logos of the music company that manages the artist.
- 12. I tookthe inspiration for my music poster from artists like Katy Perry and Pixie Lott who’s CD covers and posters are quite colourful so I wanted to create a poster that matched modern media conventions. My ancillary tasks helped prepare me for my music video as I had an insight of how to structure and edit my music video to make it look the best that it could and to give that slightly professional feel to it.