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Evaluation Question 1- In what way does your
media product use, develop or challenge
forms and convention of real media products?
In our music video we have used a
variety of key conventions in order to
make and produce a good music
video, One of the key conventions that
we used was that was displayed in our
music video is lip syncing by our only
singer. The lip syncing is used various
times in different scenes of the music
video it is used over and over again to
show that the singer is actually singing
the song like it is a real life occurrence.
The convention is very important as it can
be seen as very unprofessional and fake if
the lip-syncing is not done accurately as
it wouldn’t look right with the music, this is
an convention that can be easily spotted
by different audiences as there is a lot of
lip syncing that goes on in music videos
so if there was an error then audiences
would spot this.
This all has major effects as this may discourage
people to watch and buy the music video. As
we took all this in we made sure that we done
this correctly in order to make our music video
effective as possible, we made sure that the lip
syncing went with the words with the song and
the facial expressions that our singer was making
to make it professional.
In our music video we also used another key convention of having real media
products by using a narrative in our video. Our music video has a story behind
it that most artist now days use in their music videos to get a clear message
across to their audiences, as you can see by the picture our singer is pulling his
work desk along to show that his work is everywhere he goes he cant get
away from this and it feels like it’s a dead weight that he has to carry.
Another key convention that we used in our music video was the use of
instruments, this went well with our genre being acoustic as the artist used a
guitar as the music playing the video. In order to make our music video look
realistic we used a guitar that represent the genre of acoustic music as most
songs that are sung acoustic are with a guitar, this is the reason why we added
scenes where you could see the singer with his guitar and sometimes with the
guitar placed on the desk to represent the the format of what our song
represents.
Here you can also see the similarities of acoustic singers and the instruments they use
when singing acoustic, as this was used effectively in a pour music video to show that
the song was an acoustic song.
Andrew Goodwin came up with the idea of being six key conventions, one of these
was there is a clear link between the lyrics and the music video. In this case Andrew
Goodwin’s theory would be correct as there is a clear link within the lyrics to the video
as all the scenes represent the words that are being spoken and is clearly evident in
the music video. There should be a clear link between the genre and the music video
as this type of genre is an acoustic genre meaning would be slow and calm as this is
represented in our music video evidently as the actions are slow and calm and are not
fast paced.
Here you can see their is similarities of music tracks for famous artist
Bruno Mars ''grenade'' that links with our music video, we used similar ideas such as Bruno
Mars used in his music video where he constantly carrying around a piano playing his song as
it is stuck with him wherever he goes, as you can see in our music video we used a similar
idea such as our singer pulling a table with him through the streets as his work load is always
going to be on top of him that he cant escape from it.
https://www.youtube.com/watch?v=SR6iYWJx
Hqs
https://www.youtube.com/watch?v=QoOY3fc
NNco
This is the link for the music video Grenade by Bruno Mars
This is the link for my groups music video
If you look at both of the songs, there is a clear link between the
lyrics and the video, there is also a clear link between the ideas
that we have used in our music video and the ideas used in
the video by Bruno Mars.
Digipak
Our digipak can be seen to be using some forms of conventions used by professional album covers that
are used in the acoustic genre, it is often that it will be a solid fill off the artist on the front of the album
cover. This is a picture of the digipak.
This is the front cover of a acoustic album from a famous artist called Justin Bieber, this album was
released in 2013, as you can see the front cover of his acoustic album is the artist himself with a guitar
which is representing a the acoustic genre. This can be linked with our front cover of our music video
as we have the picture of the artist in a secretive pose with solid colour fill.
Here is a picture of the back of the digipak, this is representing the songs that
are on the cd, also showing real media conventions of using a barcode and
the distribution company and the traditional packaging conventions.
Magazine Advert
Our magazine advert reflect the same ideas as the digipak
that we created for our music video, this is reflected as the
image used in the digipak is now being used also in the
magazine advert, there is a clear relationship between the
digipak and the magazine advert as when people want to
buy the album they will recognize the same picture being
used on the digipak in the stores for example HMV stores as
they will remember the same picture that we advertised.
The colour scheme that we used for our digipak and the
magazine are the same through out so there is a clear link
between the two as people will recognize the background
scheme. As you can see by the magazine advert there is
clear release date saying 26th July 2014, this give people
the time of when the album is out and ready to be
purchased. The font from the magazine advert is the same
font that has been used in the digipak, there is a clear
consistency as the same font is being used so it looks
professional and very clear.

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Tommyc123

  • 1. Evaluation Question 1- In what way does your media product use, develop or challenge forms and convention of real media products?
  • 2. In our music video we have used a variety of key conventions in order to make and produce a good music video, One of the key conventions that we used was that was displayed in our music video is lip syncing by our only singer. The lip syncing is used various times in different scenes of the music video it is used over and over again to show that the singer is actually singing the song like it is a real life occurrence. The convention is very important as it can be seen as very unprofessional and fake if the lip-syncing is not done accurately as it wouldn’t look right with the music, this is an convention that can be easily spotted by different audiences as there is a lot of lip syncing that goes on in music videos so if there was an error then audiences would spot this. This all has major effects as this may discourage people to watch and buy the music video. As we took all this in we made sure that we done this correctly in order to make our music video effective as possible, we made sure that the lip syncing went with the words with the song and the facial expressions that our singer was making to make it professional.
  • 3. In our music video we also used another key convention of having real media products by using a narrative in our video. Our music video has a story behind it that most artist now days use in their music videos to get a clear message across to their audiences, as you can see by the picture our singer is pulling his work desk along to show that his work is everywhere he goes he cant get away from this and it feels like it’s a dead weight that he has to carry.
  • 4. Another key convention that we used in our music video was the use of instruments, this went well with our genre being acoustic as the artist used a guitar as the music playing the video. In order to make our music video look realistic we used a guitar that represent the genre of acoustic music as most songs that are sung acoustic are with a guitar, this is the reason why we added scenes where you could see the singer with his guitar and sometimes with the guitar placed on the desk to represent the the format of what our song represents.
  • 5. Here you can also see the similarities of acoustic singers and the instruments they use when singing acoustic, as this was used effectively in a pour music video to show that the song was an acoustic song. Andrew Goodwin came up with the idea of being six key conventions, one of these was there is a clear link between the lyrics and the music video. In this case Andrew Goodwin’s theory would be correct as there is a clear link within the lyrics to the video as all the scenes represent the words that are being spoken and is clearly evident in the music video. There should be a clear link between the genre and the music video as this type of genre is an acoustic genre meaning would be slow and calm as this is represented in our music video evidently as the actions are slow and calm and are not fast paced.
  • 6. Here you can see their is similarities of music tracks for famous artist Bruno Mars ''grenade'' that links with our music video, we used similar ideas such as Bruno Mars used in his music video where he constantly carrying around a piano playing his song as it is stuck with him wherever he goes, as you can see in our music video we used a similar idea such as our singer pulling a table with him through the streets as his work load is always going to be on top of him that he cant escape from it.
  • 7. https://www.youtube.com/watch?v=SR6iYWJx Hqs https://www.youtube.com/watch?v=QoOY3fc NNco This is the link for the music video Grenade by Bruno Mars This is the link for my groups music video If you look at both of the songs, there is a clear link between the lyrics and the video, there is also a clear link between the ideas that we have used in our music video and the ideas used in the video by Bruno Mars.
  • 8. Digipak Our digipak can be seen to be using some forms of conventions used by professional album covers that are used in the acoustic genre, it is often that it will be a solid fill off the artist on the front of the album cover. This is a picture of the digipak.
  • 9. This is the front cover of a acoustic album from a famous artist called Justin Bieber, this album was released in 2013, as you can see the front cover of his acoustic album is the artist himself with a guitar which is representing a the acoustic genre. This can be linked with our front cover of our music video as we have the picture of the artist in a secretive pose with solid colour fill.
  • 10. Here is a picture of the back of the digipak, this is representing the songs that are on the cd, also showing real media conventions of using a barcode and the distribution company and the traditional packaging conventions.
  • 11. Magazine Advert Our magazine advert reflect the same ideas as the digipak that we created for our music video, this is reflected as the image used in the digipak is now being used also in the magazine advert, there is a clear relationship between the digipak and the magazine advert as when people want to buy the album they will recognize the same picture being used on the digipak in the stores for example HMV stores as they will remember the same picture that we advertised. The colour scheme that we used for our digipak and the magazine are the same through out so there is a clear link between the two as people will recognize the background scheme. As you can see by the magazine advert there is clear release date saying 26th July 2014, this give people the time of when the album is out and ready to be purchased. The font from the magazine advert is the same font that has been used in the digipak, there is a clear consistency as the same font is being used so it looks professional and very clear.