2. Type of music video
The type of music that Katy Perry song “Thinking of you” is a
narrative(illustrative) music video. This is shown by the fact that the
throughout the music video, the lyrics that are said are evident in the song,
are illustrated; in the music video. An example of this can be seen when
Katy Perry sings “ I can taste your lips when you kiss me” at this moment
we then see Katy Perry kissing a man. More evidence that shows that the
music video is a narrative (illustrative) music video, is the fact that the
music video itself is a flash back of Katy Perry reminiscing on past times.
This is shown when she looks out the window and it shows her and her
dead husband.
3. Relationship between the music and
visuals
Throughout the duration of the music video there is a strong relation
evident between the music and the visuals in the music video. This is seen
by the transition of shots and the way in which it matches both the tempo
of the music. Whenever the tempo of the music changes so does the rate
in which there are cuts and transition in shots. The effect that this has on
the viewer of the music video is that it makes the music video feel emotive
in a negative way. |It also makes the action that is taking place in the music
video more realistic and relatable.
4. Promotion of the artist
Frequently in the music video there are close ups of Katy Perry Evidence of
this seen at beginning of the music video and also through most of the
choruses. The reason why these shots are quiet frequently evident in the
music video is because the record wants to promote the artist her target
audience. To a certain degree you could say that it is mainly used for star
marketing. Another why this is quiet frequently evident in the music video
is because the record label want to promote the brand of the artist also to
her target audience.
5. Notions of looking
The notion of looking in the music video is shown via the use of vicarious
shots. An example of this shot being used in the music video is when Katy
Perry and the man are about to share an interment moment. You could say
that by having this shot at this particular time when she is looking attractive, is
another form if promoting as a brand and an artist to her male target
audience. Anther effect of having the notion of looking evident in the music
video has is that it makes the action that is taking place in the music video
seem more realistic.
6. Intertextual references
The video has intertextual references to the movie “Dear John” In the same
way that the Katy Perry music video is about soldier and the relationship
you can have with one, the move “Dear John” is about the relationship you
can have with a solider and the barriers and obstacles that can come with
it.
7. Narrative
The music video for Katy Perry song “Thinking of You” is primarily a
narrative based music video. Evidence of this is shown by the fact that the
music video takes up story like characteristics, such as flash backs. It also
has a strong narrative structure with a beginning middle and end.
