1. • ITC Limited is an Indian conglomerate
company headquartered in Kolkata. ITC has a
diversified presence across industries such
as FMCG, hotels, software, packaging, paperb
oards, specialty papers and agribusiness.
• The company has 13 businesses in 5
segments. It exports its products in 90
countries. Its products are available in 6
million retail outlets.[
2. I.T.C
• The full form of I.T.C. is the Indian Tobacco Company. I.T.C.
or I.T.C. Limited is a major multinational and multi-industry
company of Indian origin. It is a Conglomerate, an
amalgamation of two or more businesses that operate in
entirely different businesses and are administered and
managed by the individual business organization. I.T.C. is
one of India’s largest conglomerates in the private sector,
working in five separate divisions.
• Headquarters of I.T.C. is located in Kolkata, West Bengal. As
of May 2019, I.T.C.’s new M.D. and chairman is Sanjiv Puri.
I.T.C. was established in 1910 as India Limited Imperial
Tobacco Company. It was renamed into I.T.C. Limited in
1974.
3. I.T.C. Objectives and key values
The main goal of I.T.C.
• To advance and improve the business
venture’s wealth-generating abilities in a
globalizing environment and situation.
• Offer excellent and sustainable value to
stakeholders.
4. Main values of I.T.C.
• Customer Focus
• Nation orientation
• Innovation
• Respect for People
• Trusteeship
I.T.C. Services in Various field
• Hotels
• Air-business
• FMCG (Fast Moving Consumer Goods)
• Information Technology
• Packaging and Paperboards
5. Brands and Products of I.T.C.
• Printing and packaging – I.T.C. Limited provides domestic
and export packaging and printing facilities.
• Safety matches and agarbattis – Agarabatti brand is
Mangal deep and safety matches brand is A.I.M. and ship.
• Personal care products– That includes hair care, body care
(Engage, Superia, Vivel, etc.) and Perfumes.
• Foods – which includes various brands are Aashirwaad,
Sunfeast, candyman, yippee, Bingo, and so on. The I.T.C.
works in four classes of the food sector, which are Snack
foods, Ready to eat meals, Staples and Confectionary foods.
• Apparel Lifestyle – Which includes Wills Lifestyle, brands of
John Payers, and so on.
• Info Technology – I.T.C. limited Operates as I.T.C. InfoTech
India Limited that is an SEI CMM 5th level organization.
6. Products & Brands Under ITC
• Cigarettes: Insignia, India Kings, Classic, Gold Flake, Silk Cut,
Navy Cut, Scissors, Capstan, Berkeley, Bristol, and Flake.
• Prepared Foods: Kitchens of India, Aashirvaad, Sunfeast,
Mint - O, Candyman, and Bingo.
• Way Of Life Retailing: Wills Lifestyle, John Players, and Miss
Players.
• Individual Care: Essenza Di Wills, Fiama Di Wills, Vivel Di
Wills, Vivel, and Superia.
• Welcome, Gifting, And Stationary: Brands incorporate
Classmate, PaperKraft, and Color Crew. Propelled in 2003,
Classmate proceeded to turn into India's biggest scratchpad
brand in 2007.
• Security Matches: IKno, Mangaldeep, VaxLit, Delite, and
Aim.
7. • Incense Sticks: Ship, I Kno, and Aim brands of security matches and the
Mangaldeep brand of agarbattis (incense sticks).
• Nourishments: ITC's real sustenance brands incorporate Kitchens of India;
Aashirvaad, B common, Sunfeast, Candyman, Bingo! what's more, and
Yippee! ITC is India's biggest vendor of marked nourishment with over Rs.
4,600 crores in 2012-13. It is available crosswise over 6 classifications in
the nourishment business that include nibble sustenances, prepared to-
eat suppers, organic product juices, dairy items, and dessert shops.
• Individual consideration items incorporate aromas, haircare, and skincare
classifications. Significant brands are Fiama Di Wills, Vivel, Savlon Soap,
and Handwash, Essenza Di Wills, Superia, and Engage.
• Lodgings: ITC's Hotels division (under brands including WelcomHotel) is
India's second-biggest in-network with more than 90 inns throughout
India. Brands in the friendliness area possessed and worked by its
auxiliaries incorporate Fortune Park Hotels and WelcomHeritage Hotels.
• Paperboard: Products, for example, claim to fame paper, realistic and
other paper are sold under the ITC brand by the ITC Paperboards and
Specialty Papers Division. Classmate stationery products that are popular
for their quality are manufactured by ITC.
• Bundling And Printing: ITC's Packaging and Printing division work
producing offices at Haridwar and Chennai.
• Data Technology: ITC works through its completely possessed backup ITC
Infotech India Limited.
8. Advantage Of Competition
• Big Conglomerate: Throughout the years, ITC has turned into a
huge combination offering a huge scope of items and
administrations running from agri-products and nourishment items
in the FMCG segment to IT solutions. Involvement in such a
differing cluster of items and administrations has helped the
organization raise as an unmistakable player in the market:
cigarettes, hotels and paperboards, and packaging divisions.
• Vast Experience: With 108 years of involvement in the Indian
market, ITC has built a hearty conveyance structure that is parallel
to none of its rivals present. This has helped the organization to
comprehend the needs of the customers, making it monetarily solid
and aggressive.
• The X-Factor: ITC's E-Chaupal activity planned for making the web
accessible to Indian ranchers has contacted the lives of a large
number of ranchers and their families in the provincial piece of the
nation. ITC has expanded brand nearness through this social activity
and has brought some brand quintessence focus to the firm.
9. Use Of BCG Matrix
• ITC's business sections are FMCG-Cigarettes,
FMCG-Foods, ITC Infotech, Agri-Business, Hotels,
Paperboards and Packaging, Branded Apparels,
and Packaged Foods. Out of these, FMCG-
Cigarettes is its money cow while Agri-Business,
Hotels, Paperboards, and Packaging come in the
"star" section for ITC. FMCG-Foods still gives off
an impression of being a question mark for the
firm while Branded attire and Packaged
substances are ordered as canines for the firm.
10. Distribution
• The organization works with its business
channel; items are made accessible to the
discount vendors through Carried and
Forward Agents (CFA's) which is then sent to
the retailers in towns directly or through
Small Wholesale Dealers to reach the
customers in the remotest of Indian areas.
11. Brand Value
• ITC has been positioned 772 on Forbes
magazine rundown of top 2000 organizations
all around. The brand has been esteemed at
$51.5 billion as of June 2018. ITC also found a
place at 239th position in the universe's best
bosses rundown of Forbes Magazine and
Asia's 50 greatest performing organizations
rundown assembled by Business Week.
12. Investigation Of Market
• Under the GST system, extra cess being charged over
the GST of 28% on cigarettes and tobacco-related
items, ITC has assessed a steady taxation rate of over
20%. Investigators have assessed that the
organization's deals volumes of cigarettes have
endured a shot and has declined by over 5% in the last
quarter. Remote trade profit over the most recent 10
years remained at $7.1 Billion of which agri fares
comprised 56% of the offer.
• In the social division with direct work to more than
32,000 individuals and through drives like e-chaupal,
social and homestead ranger service activity, and
'Mission SunehraKal', ITC has contacted the lives of a
huge number of ranchers and their families in
provincial India.
13. Analysis Of Clients
• With its different scope of items and administrations,
ITC caters to a diverse scope of clients going from the
age group of 5-60 years and even more with its items
running from Candyman and Mint-o to Aashirvaad
and so on.
ITC Limited
• ITC Limited is an Indian global aggregate organization
headquartered in Kolkata, West Bengal. It has a
diversified presence across industries such as
cigarettes, FMCG, hotels, packaging, paperboards
and speciality papers and agribusiness.
14. The main business of ITC
• ITC Limited is an Indian conglomerate with diversified
businesses in Fast Moving Consumer Goods comprising
foods, personal care, cigarettes, apparel, stationery
products, incense sticks, safety matches, hotels, packaging
and others.
Brands are under ITC
• Foods - Aashirvaad, Sunfeast, Candyman, Bingo, Yippee.
• Personal Care - Essenza Di Wills, Fiama Di Wills, Vivel Di
Wills, Vivel, and Superia.
• Lifestyle - Wills Lifestyle, John Players, and Miss Players.
• Stationery - Classmate, Paperkraft.
• Matches & Agarbatti - AIM, Mangaldeep, Homelites.
15. Controversial Marketing Strategies
• illegal display of advertising billboards and posters
• glamourising cigarette smoking to target youth and low socio-
economic groups (for example by associating cigarette brands with
success, wealth, achievement and western lifestyles)
• using brand variant extensions (for example a ‘light’ version)
• point of sale marketing targeting minors (for example by placing
cigarettes and cigarette advertising in close proximity to candies
and snacks)
• camouflaging tobacco marketing by coupling it with other ITC
products
• misleading retailers to display tobacco advertisements near their
shops
• paying retailers to promote and market tobacco products
• indirectly targeting women (for example including women in the
advertisements and using images that create an aura of elegance,
sexual allure, culture and style)
16. Tobacco Institute of India (TII)
• sent repeated representations to the Union Ministry of Health and Family
Welfare asking it to withdraw the large mandatory pictorial health
warnings
• organised large media campaigns generating doubt about effectiveness of
PHWs and organised farmers’ protests against the expansion of PHWs on
cigarette packs from 20% to 85%.
• demanded the Indian government include them in the national delegation
to the 7th Conference of Parties (CoP 7) of WHO Framework Convention
on Tobacco Control (FCTC) held in New Delhi in November 2016, stating
tobacco control policies should not be biased towards views of “tobacco
control activists and NGOs”
• publicly criticised FCTC for refusing CoP ‘Observer’ status to the
Federation of All India Farmers Association
• objected against the increase of cigarette tax under the Goods and
Services Tax scheme, claiming it would be detrimental to tobacco farmers
17. ITC Limited
• ITC Limited is an Indian conglomerate
company headquartered in Kolkata.
• ITC has a diversified presence across industries
such
as FMCG, hotels, software, packaging, paperboar
ds, specialty papers and agribusiness.
• The company has 13 businesses in 5 segments.
• It exports its products in 90 countries.
• Its products are available in 6 million retail
outlets.
