ITC Limited is an Indian conglomerate company whose original business was tobacco. It has diversified into various other businesses including FMCG, hotels, paper, and agri-business. Cigarettes still account for 47% of ITC's turnover and 80% of its profits. ITC's cigarette brands such as Gold Flake and India Silk have a dominant market share of over 70%. While cigarettes remain core to ITC's business, it faces threats from competition, health concerns, and smoking bans that could impact future growth and revenues.