This document summarizes a startup called I-DISPO that aims to reinvent online local search. I-DISPO has been ranked as one of the top 15 most promising startups in Europe. The problem it addresses is that more than 80% of consumers search for local businesses online but end up booking or purchasing offline. I-DISPO's solution is a smart concierge platform that takes consumer booking requests from search to appointment booking. It removes the need for consumers to search and provides the fastest way to book appointments online with local businesses at the best prices.

1. Reinvent online local search
Ranked as one of the top15 most promising start-up in Europe

2. The problem: More than 80% of consumers search
local businesses online and book/purchase offline
Pains
• Consumer : “How can I book quickly the best qualified
local business available for the service I need at the best
price without a lot of searches and phone calls ?”
• Local business : “How can I capture online customers who
are searching for the services I offer with a good ROI ?”
• Local portal owner : “How can I track efficiently offline
sales my portal generates for local businesses ?”

3. Our solution
A smart concierge platform that takes care of consumer
booking request, from search to appointment booking.
We remove the need of search from the consumers, and provide
them with the fastest and easiest way to book an appointment
online with the best local business at the best price.

4. Product integration scenario
A click-to-book button on local businesses listings
We partner with local websites
and search engines to add a
“click-to-book” button on each
local businesses listings. That
empowers searchers to submit
their booking requests online
straight from the search results.
Key potential partners : Google,Yelp, Bing, Nokia Maps, IYP
sites, local application developers …

5. Product integration scenario
I-DISPO brings concierge functions into voice applications
Key potential partners : Apple SIRI, Google Voice actions,
Microsoft Tellme, Nuance Dragon Go, Pionner Zypr …

6. Business model
1. Lead generation
– When we get a generic booking request such as “I want a massage
in Seattle”, it is broadcasted to a selected number of local
businesses that match the customer criteria
– Local businesses push different appointment slots based on the
customer request + a discount offer
– The customer selects and books one offer via a one-click action
– The selected local businesses pay a commission fee to I-DISPO
2. Premium concierge apps
– We sell premium concierge apps to consumers through specific
distributors such as smart car constructors, smart TV
constructors or smart watch constructors

7. Market opportunity
• 20% of web search is local, 40% on mobile device
• +25 Billion local searches have been conducted by internet
users last year and about 45% of these searches is not
specific to a local business or brand (eg: “best massage in
Seattle”)
• In the US, the overall 20M local businesses still spend about
$114b on traditional advertising (newspapers, direct mail,
TV, radio …) and only $22b on online advertising

8. Where we are
Nov 11
• Click-to-book international
launch (6 countries)
• +20M local businesses
• 4 active publishers (3M UV/m)
• +40 publishers signed
July 11
• Click-to-book launch in France
• +200K local businesses
• 2 active publishers (1.5M UV/m)
April 11
• Pilot with Bing France
• 1K restaurants in Paris
Next : A concierge search engine launch in
• 1K visitors / m
15 countries and +50 cities

9. Founders team
Ismaël Nzouetom Laurent Lecoeur Abdou Diop
CEO Biz Dev CIO
Ex-Microsoft (Awarded) 10 years’ experience Ex- Ex-Microsoft
“Prix de la strategie” Award Oracle, Capgemini IT Engineer ENSIAME
Msc Finance CNAM Founder of Picadilles Msc Management IAE
Software Engineer ISPG ESCEM
Sylviane Kamga Nicolas Nekrouf Michel Rotteleur
Product Design Marketing CTO
Project Manager Ex-CMO Ex-Microsoft
SFR, Bouygues, Orange 15 years’ experience Media 25 years’ experience
IT Engineer ECE Award Winning IT Engineer INSA
MBA Fujiyoma