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SXSW Interactive 2012-Limos.com
1.
2. ABOUT US
Acquired Business Leisure On-demand and
(Canal Partners) Booking travel partners
2007
2008
2009
2010
2011
2013
2012
TIMELINE
Operator Development Business booking Scale (international
and scheduled app and mass consumer
adoption
FUNDING
$10M Series A with Austin Ventures
HEADQUARTERS San Francisco
3. GROUND TRANSPORTATION: THE LAST MAJOR
TRAVEL CATEGORY TO BE WEB ENABLED
Ground LIMOS.COM
Online Travel
Transportation THE RIDE
Industry
Industry REVOLUTION
Fragmented with 20K Consolidated inventory Marketplace powered by
local providers across all major players LDC proprietary content
Paper, phone, email Efficient (web and GDS) Easy search & book
Expensive Transparent pricing Dependable & affordable
Less than 5% booked 70% of booked online Booking web, mobile,
online distribution partners
4. MACRO TRENDS
½ the world’s population or 3B people live in cities
100 cities account for 30% of the world's economy
60M people move to urban areas / year
URBANIZATION
Geo-location is key feature of social networks web apps
This generation has little experience of making concrete plans
600B+ geo-spatially tagged transactions/day in the US
MOBILE & SOCIAL
Pushing into the mainstream consciousness
Promise of perpetual upgrades and access luxuries
Owning bulky, irregularly used items is expensive
RENTING & SHARING
5. THE ONLY END TO END SOLUTION
Leisure Business On-Demand Operator
BSINESS
LISTING
BOOKING
SERVICE
6. HOW WE MAKE MONEY
BD LEISURE PARTNERS
BD TRAVEL PARTNERS
LIMOS.COM WEBSITE
CORP TRAVEL SYSTEMS
MOBILE
7. COMPETITIVE ADVANTAGES
Legacy networks are offline and vulnerable
• Lack technology infrastructure
• No supplier info, ratings or reviews
• Expensive
Local providers are limited to regional distribution
• Driver turned owner struggle operationally
• Restricted to single region
• Limited inventory and fluctuating prices
New apps have scale challenges
• Aggregating supply one market at a time
• Consumer adoption hurdles
• Frustrating, complex rate structure
9. LIMOS.COM HAS MODERNIZED
THE LAST BIG TRAVEL CATEGORY
Operator
Proprietary Relationships
Content
Customer
Consumer Care
Distribution Technology
Destination
Partnerships
13. EXPERIENCE
Hotwire, Expedia, Starwood, ValueClick…
Ann Hoey Doug Anderson
Chief Executive Officer Chief Product Officer
Sharon Saffel Darren Kahan
SVP Customer Care SVP Engineering
Editor's Notes
180K people/day move into a city, adding 60M new urban dwellers/year - Source: Foreign Policy, Aug10 Geo-location becoming a key feature of social networks and web apps - Source: chief scientist, IBM Entity Analytics group