An overview of Bizyhood's business. A Community Network focused on Hyperlocal Publishers and Business owners. Content aggregation/distribution and Engagement tools. SaaS based.

1. Confidential - Do not distribute
The Main Street Experience

2. The Problem
Hyper-Local Publishers (HLP)
• Need access to valuable local content (e.g.
business directory, events)
• Advertising is their only revenue source
today (hyper-competitive)
Hyper-Local Businesses (HLB)
• Unable to efficiently engage with their
existing customers
• Can’t specifically target potential
customers in a hyper-local geography

3. The Solution
• Content creation hub
• Simple and powerful engagement
features that provides a one-stop shop
for all their needs
A SaaS-based Content and Engagement platform that provides:
• Short-form content distribution engine
• A suite of engagement tools they can offer
to their clients in addition to Advertising
Hyper-Local Businesses (HLB)
Hyper-Local Publishers (HLP)

4. How It Works
Bizyhood provides the software foundation for HLPs
to create their own Community Networks.
Outreach
Integration with hyper-local
destination sites, email,
website and social media.
Content distribution.
Discovery
The wisdom of your customers
vs. wisdom of the crowd.
Promote word of mouth online.
Local SEO. Powerful intent-
driven offers and suggestions
for consumers.
Gives HLBs (for the first
time) simple & self-service
mechanism to leverage the
power of the consumer.
Content creation hub.
Engagement

5. The Bizyhood Platform
Minimum Viable Product (MVP) is built and operational.
Engagement
• Feedback / Questions
• Events / Promotions
• Loyalty / Referral
• Co-Marketing with
other local businesses
Outreach
• Automated email
marketing
• One-click publishing
to all social media
and local properties
Discovery
• Local SEO
• Integration with 3rd
party HLP sites
• Bizyhood Search
• RESTful API and integration
tools that gives access to rich
content for HLPs
• Hosted business dashboard to
create, modify, and manage
this content
• For WordPress publishers, a set
of WordPress plugins that wrap
the API for easy integration
The Bizyhood Platform provides:

6. The MarketOpportunity
hyper-local publisher
sites per community
Each Bizyhood community network will consists of:
hyper-local businesses in
the US
communities in the US
1-225,00022 Million
$30,000/yr per community in real revenue + network value
2,500
consumers
50
businesses
1
publisher

7. Business Model
Freemium model, ranging
from free to $100/month
based on features being
used.
Businesses
Free, and no advertising.
Potential for value added
features for them in the
future.
Consumers
Subscription fee for affiliate
program and a percent of
revenue for their features
driven by our content.
(the lower the subscription, the
higher the revenue share)
Publishers

8. Stage 1
Bizyhood deals directly with HLPs
Marketing Strategy
Stage 2
HLPs now have more to sell to
their existing customers
(beyond advertising) and more
content to offer consumers.
Stage 3
HLPs and HLBs connect with
consumers through Bizyhood’s
engagement tools.
Stage 4
All touchpoints push info on social
media, web and Bizyhood’s
syndicated directory – allows for
discovery.

9. 6
HLPs signed up
for pilot
Traction
500
Residents
Signed Up
750
Pieces of
Feedback Given
8,400
Customers
Reached
450
Claimed Profiles
125
Active Businesses
40
Events Posted

10. The Competition
Engagement
Outreach
Discovery

11. Competitive Advantages
In the zero-sum fight for advertising dollars, HLPs
now have two huge advantages over national
brands – their knowledge of the community and
Bizyhood.
Channel and Churn – HLPs are the channel into
the HLBs – Bizyhood’s cost of sale is
dramatically reduced. HLBs won’t want to leave
a locally curated Community Network.
Bizyhood’s value is content creation, curation and
distribution – not advertising. The Community
Network creates engagement and data
unparalleled in local neighborhoods.

12. Who is Bizyhood?
Scott Barnett
Founder
Jim Silverman
UI/UX Designer
Dan Madere
Developer
Kris Glover
Developer
• Serial entrepreneur, Software Developer,
Product Manager, Sales/ Marketing Exec
• AT&T Bell Labs, Transarc (acquired by IBM),
Novera (acquired by TSG Commerce),
eB2B, Atomica/GuruNet (public), BEA, GE
(helped start new battery business)
• Started and boot-strapped Bluenog Corp.
in 2006 (raised $4M VC)
• CEO, Evident Software, 2009 (raised $1M)
• Founder, Bizyhood - 2012
• MS in CS, Columbia University
• Architect/CTO with deep
experience leading technical
teams, software engineering, as
well as broad systems
knowledge
• Navisys (acquired by Accenture),
Cybershift (acquired by Sumtotal
Systems), Opencrowd, Bluenog,
Amazon.com
• Co-founder, Bizyhood - 2012
• BS in CS, Rutgers University
Eugene Fabrikant
Co- Founder
Advisors
Jared Ranere
CEO, Brief
John Piekos
VP, Engineering
VoltDB
25+ years experience in
enterprise IT. Previous
leadership positions at
Progress Software,
EasyAsk and Novera.
5 years in Business
Development, Product
Management for
Outside.in/Patch

13. Funding Needs
Bizyhood has $250K invested to date (friends & family) and is
looking to raise an additional $750K Seed (for an 18 month runway).
• Continue engagement features for
the HLBs
• Iterate on the API’s for the HLPs • Prove distribution model via the
HLPs
• Ramp up Mobile App and SEO
efforts
The purpose of this investment is to achieve product/market fit:
2012-3 2014 2015 2016 2017 2018
Revenue 0 0 50,000 2,250,000 12,000,000 48,000,000
Expenses 49,000 165,000 500,000 2,450,000 8,500,000 15,500,000
Financials

14. Contact Info
Scott Barnett
908-216-3026 (m)
scott@bizyhood.com
www.bizyhood.com
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