This document discusses plans to foster community engagement by providing audiences ways to contribute content to newsrooms through a tablet device subscription program. It aims to develop new revenue streams from subscribers and small businesses. The program launched in three markets with over 3,000 app downloads and nearly 500 tablet subscriptions sold so far. Future plans include gaining greater audience insights from device data, adding mobile ads, and developing artificial intelligence using consumer patterns.

1. Engineering
our Evolution
LEAP MEDIA ROUNDTABLE || AUGUST 23 – 25, 2017

2. The Chop Shop Experience

3. Winter is coming

4. Site Referrals, 2010-2016
0
10
20
30
40
50
60
70
80
2010 2011 2012 2013 2014 2015 2016
Facebook Twitter Google

5. Primary Objectives
• Foster an engaged community by providing
audiences a seamless path to supply content to our
newsrooms.
• Provide customers with a tablet device as part of a
new subscription program.
• Develop new revenue streams from subscribers and
from the small-to-medium business community.

6. Future Asset Development
• Technology/Platform
• Social Connectivity
• Artificial Intelligence
• Consumer data

7. Platform Partner

8. Consumer Platform
• Easy-to-use news reader
• Authentication with existing
subscriber management
system (NewsCycle/DTI via Syncronex)
• Multi-platform, native format

9. Consumer Platform
• Video, Photo, Audio and Text
• Ability to create ‘trusted’ sources in interface
• Cloud based hosting/storage/dashboard
• Use in news reader app, website and in print.

10. Global Scale and Interest

11. Photos From Our Audience

12. Photos From Our Audience

13. Video From Our Audience

14. Video From Our Audience

15. Enabling Digital Engagement
• Unit cost of approx. $100
• Windows 10 Operating System
• WiFi connectivity
• Customizable rear panel

16. Monetization
• Subscription revenue from device users
– Sunday print + tablet & daily digital: $15/mo
– Daily print + tablet & daily digital: $20/mo
– $20 one-time activation fee
– EasyPay requirement and early-termination fee
before one year
– Customer keeps the device even if they cancel
service

17. So, where are we now?
• Launched in two markets in October, 2016 and
a third market in June, 2017.
• More than 3,000 uReport app downloads.
• Nearly 500 device subscriptions sold across
markets.

18. Age: Device Subs vs Total
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
18-24 25-34 35-44 45-54 55-64 65-74 75-84 85-94
Total Subscriber Base
Tablet Subscribers

19. Income: Tablets Subs vs Total
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Total Subscriber Base
Tablet Subscribers

20. What’s next
• Greater audience insights based on device sales,
app usage, etc.
• Addition of mobile advertising opportunities,
including device app-placement for sponsors.
• Development of AI opportunities using
consumer patterning.