The document outlines a mobile marketing startup with 4 founders focusing on helping businesses attract nearby customers and users find relevant local promotions and deals. The solution provides precise real-time targeted notifications and measurements for businesses while engaging users with rewards. Metrics show growing traction with over 6,000 businesses and 500+ weekly app downloads, and the founders are seeking a 180,000 EUR investment to fund further marketing, development and operations.

2. Founders
Emiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
• Design and user experience
Stoyan Angelov - Marketing and sales
* Marketing and sales

3. What do we disrupt?
Capitalize on mobile as a disrupter
Disrupting:
• Traditional marketing
• Daily deals model
• Plastic and loyalty cards

4. Trends
• Real-time marketing
• Hyper local targeting
• Marketing will be piece of software
• Multichannel and multiscreen

5. Problem
(businesses)
How to reach, interact
and attract more clients
nearby using the mobile
channel?

6. Problem (end
users)
How to find what’s new
around me and see
relevant promotions -
everywhere in 5
seconds?

7. Solution
• Help businesses implement their mobile
strategy and attract clients nearby
• Help end users find what is relevant,
useful and beneficial around them – in 5
seconds

9. Features (end
users):
Users are engaged with
real rewards
Relevant location
aware notifications

10. Features
(businesses):
Payment for
measurable result
Precise targeting in
real time

11. Market & Competition
• 600 000 + smartphones in Bulgaria
• More than 3 mln. in Romania
---
• Daily deals websites
• Four Square, Yelp, BGMaps, Yellow
Pages, GetLokal

12. Traction & Metrics
• 6 000 + objects in the system
• 500+ app downloads weekly
• 500 – 1000 daily website visits
• Public beta Android app
• Private beta iOS app

13. Scalable!
• It is easily deployable platform
• Adaptable for various regions/industries
• Back office do all support / customization

15. Secret:
Businesses engage
users as individuals

16. Monetization
• Fee for distinctive featured profiles
• Tariff for publishing promotions
• Click to action services
• 10 000 businesses will use the paid
options in one year

17. Project
Validated!

18. Investment
180 000 EUR
Considering the potential of the mobile marketing
industry – 400% + return within 2-3 years
Exit – sale to strategic investor

19. How we will use the
money?
• Marketing activities (55% from budget):
• Creating content (15%)
• New features development (15%)
• Technical support (7,5%)
• General & Administrative costs (7,5%)

20. Thank you!
enev@infozone.bg
stoyan@infozone.bg