Porter novelli presentation

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Mobile technologies will transform culture and commerce by becoming more useful and easy to use, leading to rapid adoption. QR codes and augmented reality are gaining utility but need further ease of use. Emerging technologies like location-based check-ins and the "internet of things" will blend the digital and physical worlds but must consider privacy. If these new mobile experiences offer greater utility, usability, and address privacy concerns, they can drive widespread transformation.

Business

How Emerging Mobile Technologies
will Transform Culture and Commerce

John C. Havens
SVP Social Media, Porter Novelli

“This is a way to
check in on a
Social Object.”

Robert Scoble,
SXSW 2010

Utility +
Ease of Use +
Privacy/Marketing
Awareness=

john.havens@porternovelli.com
@johnchavens

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