Creating a quality production has much more to do with planning than spending money. In this class, you’ll learn effective strategies that work to improve the quality of any project. Learn essential project management skills to improve your planning abilities. Discover how to write a treatment or outline as well as when to use a script. Plus, tie it all together with these budget trimming ideas.

5. High Quality,
Low Budget:
How to not go broke while making great content
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6. High Quality, Low Budget:
How to not go broke while making great content
Creating a quality production has much more to do with
planning than spending money. In this class you’ll learn
effective strategies that work to improve the quality of any
project. Learn essential project management skills to
improve your planning abilities. Discover how to write a
treatment or outline as well as when to use a script. Plus tie
it all together with these budget trimming ideas.

7. High Quality, Low Budget:
How to not go broke while making great content
• Understanding practical project management
• Capture ideas as outlines and treatments
• Create a storyboard or shot list
• Save money without sacrificing quality
• Improve efficiency and speed up productions

8. Richard
Harrington
I'm a visual storyteller exploring
the fusion of photography and video.
I'm also a husband & father

9. Vital Statistics
• Author 40+ Books
• Author 150+ Video Courses
• Publisher of Photofocus
• Conference Speaker
• Business Owner
• Photographer

11. Past Projects
• America Online
• American Diabetes
Association
• American Israel Public
Affairs Committee
• American Red Cross
• Apple
• Children's National
Medical Center
• Department of Veterans
Administration
• Drobo
• Federal
Communications
Commission
• Google
• lynda.com
• Microsoft
• Skylum
• Smithsonian Institute
• Under Armour
• US Air Force

12. Advisory and Consultant Projects
• Television Networks
• ABC News
• CNN
• Discovery Channel
• Major League Baseball Network
• NASCAR
• Turner Networks
• Technology
• Adobe Creative Cloud
Advisory Board
• Apple
• Athentech
• Pearson Education
• Skylum Software

13. linkedin.com/in/richardharrington

14. Web Video Experience

15. Mobile Video Experience
• Understanding Adobe Photoshop
• Final Cut Help
• Photoshop for Video
• Secrets of Style with Kim Foley
• Peachpit Press Author Tips
• Tech on the Road
• Google Web Toolkit
• Photoshop CS4 Sneak Peek
• Producing Video Podcasts

16. Mobile Video Experience
• OnMicrosoft
• OnNetworking
• OnOpenSource
• OnSecurity
• OnSoftware
• MacBreak Work
• Inside Mac (consulting)
• Photoshop User TV (consulting)
• MommyCast (production)

18. Understanding practical
project management
The key things every creative can do to succeed

19. Why use Project Management?

20. Why use
Project Management?
• Better control
• Better customer/team relations
• Better communication
• Higher-quality results

21. Project objectives
• Schedule
• Performance
• Cost

22. Understanding the triple constraint

23. Triple Constraint
• Scope:
• What is the work that must be completed?
• Schedule:
• What are the time constraints for the project?
• Budget:
• What are the financial constraints of the project?

24. Triple Constraint
• Learning to balance these is essential to your success
• There is a fourth force at work that holds all three
together, QUALITY
• Simply put, Good, Fast, Cheap… Pick Two!
• You job is to balance all of these

25. A typical lifecycle for a creative project

26. The creative lifecycle
• Client call or email
• Project kickoff meeting
• Budget and schedule
• Work initiated
• Client reviews
• Project delivery

27. The creative lifecycle
• Projects start off behind
• Rush to start
• Driven by deliverables
• Many key tasks often overlooked or assumed
• Struggle to balance creative with budget

28. The golden rules of effective project management

29. Don’t
make
them
ask

30. If you
have a bad
feeling...
say
something

31. Make sure
the client
knows that
you care
about their
project

32. Always try
to think
about
things from
the client’s
point of
view

33. What is the Project Management Institute (PMI)?

34. www.pmi.org

35. Capture ideas as outlines
and treatments
A plan can be changed, but no plan is a recipe for disaster

36. Planning for project goals and impact

37. Planning for project goals
and impact
• What message does the audience need to receive?
• How do you want the audience to feel?
• What is the mission of the organization?
• Are there any future goals to plan for?

38. Getting the results you want
• Write a draft “dream script” or treatment
• Place “ideal” sound-bites that will work for your
production
• Consider intercutting multiple people telling one story
• Plan for options on topic coverage

39. Building your talking points

40. Building your talking points
• Analyze the goals of project
• Review other projects/publications from client
• Start from your rough “dream soundbite” script
• Break down bullet points by topic/segment
• Remember to include summary points and themes
• If sending to interviewee, avoid sending every question

41. Forms

42. Release Forms
• Get the right form
• Work with a lawyer
• Ensure you have written permission
• Always get hard copies
• Appearance releases
• Location releases

43. Release Forms
• Other Rights Issues
• Artwork
• Sculptures
• Architecture
• Likeness

44. Release
Apps
ASMP Releases
Easy Release
iD RELEASE
iRelease
Release Me

45. FILM LOCATION AGREEMENT
THIS AGREEMENT is made _________________________, by and between
________________________________________________________, herein after re-
ferred to as “Owner” and RHED Pixel, Inc., hereinafter referred to as “Company”.
1. For the period specified in paragraph 3 below, Owner hereby grants to Company the
right to enter upon Owner’s property (with equipment and personnel Company deems
necessary), situated at __________________________________________________,
in __________________________________________________, hereinafter referred
to as “said premises” and to erect thereon a temporary motion picture structures set and
to use them and said premises for making a education training video titled Clinical Su-
pervision, hereinafter referred to as the “Production”.
2. Commencing on or about _________________________, Company may have such
possession of said premises as is reasonably necessary to perform the Production, and
such premises use may continue from day to day, Saturdays, Sundays, and Holidays
included, and from time to time, until the proposed scenes and work are completed. It is
estimated that it will require about _____________ days of use for the Company to
complete its principle use of said premises.
3. Company agrees to leave said premises and all property of any kind located thereon,
in as good order and condition as they were immediately prior to any use of said prem-
ises pursuant to this Agreement, reasonable wear and tear excepted, and to pay for any

46. LOCATION(RELEASE(
(
For$good$and$valuable$consideration,$the$receipt$and$sufficiency$of$which$is$hereby$acknowledged,$
$$ $(“Grantor”)$hereby$grants$RHED$Pixel,$Inc.$and$its$affiliated$
companies,$ agents,$ suppliers$ and$ contractors$ (collectively,$ “RHED$ PIXEL”)$ the$ right$ to$ enter$ upon$ and$ use$ the$
exterior(s),$interior(s)$and$contents$(including$signs,$names,$displays,$identifying$features,$furniture,$fixtures,$etc.)$
of$the$ property$ located$ $ (the$ "Property")$ for$ the$ purposes$ of$
filming,$ videotaping,$ photographing,$ and$ recording$ certain$ scenes$ in$ connection$ with$ one$ or$ more$ television$
programs,$ audiovisual$ works$ and$ derivative$ works$ which$ RHED$ PIXEL$ intends$ to$ produce,$ exhibit,$ perform,$
transmit,$license,$sublicense,$market,$distribute,$sell$and$otherwise$exploit,$and$exercise$all$subsidiary,$allied$and$
ancillary$rights$in$or$related$thereto,$in$all$markets$and$any$and$all$media$(including$without$limitation,$print,$home$
video$and$interactive$applications$and$digital$platforms),$whether$now$known$or$hereinafter$developed,$throughout$
the$universe$in$perpetuity.$
$
Grantor$ agrees$ that$ RHED$ PIXEL$ shall$ have$ the$ right$ to$ place$ its$ equipment$ and$ other$ necessary$ props$ or$
materials$on$the$Property,$and$RHED$PIXEL$agrees$to$remove$them$after$completion$of$the$shoot$and$leave$the$
Property$in$as$good$condition$as$when$it$entered.$RHED$PIXEL$will$use$reasonable$care$to$prevent$damage$to$the$
Property,$and$agrees$to$indemnify$the$Grantor$and$any$other$parties$lawfully$in$possession$of$the$Property,$and$
hold$each$of$them$harmless$from$any$third$party$claims,$losses$or$damages$directly$arising$out$of$any$negligent$or$
willfully$ wrongful$ acts$ by$ RHED$ PIXEL$ in$ connection$ with$ RHED$ PIXEL's$ use$ of$ the$ Property.$ Grantor$ hereby$
agrees$to$indemnify$and$hold$RHED$PIXEL$harmless$from$any$and$all$third$party$claims$arising$out$of$a$breach$by$
Grantor$of$any$undertaking$or$representation$under$this$Agreement$or$any$negligent$or$willfully$wrongful$acts$by$
Grantor$(or$its$employees$or$agents)$in$connection$with$this$Agreement.$
$
After$ RHED$ PIXEL$ has$ completed$ its$ work$ at$ the$ Property,$ including$ all$ necessary$ restoration,$ if$ any,$ RHED$

47. Other paperwork

48. Why is location scouting important?

49. URBAN LOCATION 03
The purpose
• Productions are expensive ventures, you want to
maximize productivity
• Find the location that meets your target demographic
and goal of the project
• Takes the concept from paper to life
• Allows the ability to have a game plan in advance,
schedule, shot list, etc.

50. URBAN LOCATION 03

51. Technical
• How
• Gear needed
• Crew needed
• Special considerations
• Test shots

52. Logistics
• Where
• Location to shoot
• Location to stage
• When
• Best time of day for light
• Best time of day for sound
• Location availability

53. Creative
• What
• What needs to be captured
• What should be shown
• Why
• What does the location do the accentuate the scene
or story

55. Identifying locations

56. Art direction
• Anything to move
• Anything to bring
• Propping
• Set alterations
• Practical lighting

58. Identifying locations
• Virtual scouting
• Film office
• Tourism board
• Chamber of commerce
• Walkabout

61. Using your network
• Previous locations
• Employees or crew
• Professional associations
• LinkedIn
• Social networks

62. Virtual scouting
• Google Earth
• Google Maps
• Realtor Listings
• AirBNB

65. Securing permissions
• Get written permission
• May require insurance
• May require permits
• Break the rules

66. Create a storyboard or
shot list
Visual planning is a must

67. The paperwork

73. Shotlist

74. Case study

93. Shotlist

94. Cam
2
Cam
1
300W
Bounce BoardBounce Board
300W
Fresnel
FlourescentFlourescent
100
W
100W Fresnel
100
W
100W Fresnel
ookie
Cookie
Backdrop
Backdrop
Lighting diagrams

95. STAGE
Cam
3
Cam
4
Cam
6
Cam
2
Cam
1
Cam
7
Wide
Shot
Hand-
Held
CUs
MS
Lead
Singer
2-Shot
Stage
Right
2-Shot
Stage
Left
Cam
5
Hand-
Held
CUs
AUDIO
BOOTH
HOUSE
AUDIO
Jib
Shot

96. Save money without
sacrificing quality
Improve your content easily

97. Reducing costs for a production

98. Reducing costs for a production
• Ensure that only what’s needed is brought
• Reduces “time until first shot” on production days
• Eliminates locations that are expensive
• Using a location that needs less staging

99. Use a tech brief

100. What is a tech brief?
• Contains key information for both production and post
• Should be locked down early to avoid mistakes
• Ensure distribution to all crew
• Specify both acquisition and distribution details
• Capture frame size
• Delivery frame size
• Don’t forget frame rates, audio, etc.

101. Make your message stick

102. Make Your Message Stick
• Limit the number of points made in a video.
• Three or less is a good target.
• One primary message is the ideal.
• Think about what you want the audience to
remember about the video.
• How many times did you say the targeted
message?

103. Make Your Message Stick
• Always have a call to action.
• Tell the viewer what you want them to do next.
• Never ask them to do more than two things.
• Use an emotional appeal whenever possible.
• Video is a medium that works best with clear
and simple messages that go for an emotional
reaction in the viewer.

104. Your video can always be shorter

105. Keep it short
• I have never met a video that wouldn’t
benefit from some editing.
• The whole purpose of video is to compress
time and distill a message to its essence.
• It is important that you refine a project by
continuing to strip away its unneeded
parts.

106. Keep it short
• Rarely have I heard an audience complain that
a video was too short.
• There is a reason to edit and it becomes
increasingly clear when you actually watch
people as they watch your project.
• Do your best to strip a project down to its
essence and only add what is needed.
• When in doubt… cut it out.

107. Improve efficiency and
speed up productions
Time is money

108. Have a concept

109. The Five W’s for Refining
a Show Concept
• WHO: Who is going to watch the show?
Who is going to host the show?
• WHAT: What topics will the show cover?
What genre or format will it use?
• WHERE: Where will the show be recorded?
A studio? On location?
• WHEN: When will the show come out?
Daily? Weekly? Monthly?
• WHY:Why would a viewer subscribe?
Why would they come back?

110. Have a plan

111. Questions to Ask
• Make-Up of Audience?
• Connection Speeds?
• Embedded into Page?
• Downloadable?
• Portable?
• Protected?

112. Balancing Production
• Carefully choose acquisition format
• Select talent carefully
• Keep it short
• Rehearse during changeovers
• Use shot list & keep shot ratio very low

113. Have a process

118. http://www.urlgoeshere.com
Title Text

119. http://www.urlgoeshere.com
Title Text

120. http://www.urlgoeshere.com
Title Text

121. Manage your media

122. Common Media Folder
• Get organized at the drive level
• Parity between project and folder
• Important with cross-application workflow
• Reduces duplicate media
• Improves backup process

123. Common Media Folder
• 01_Original Footage
• Card images or cloned copies
• 02_Selects
• Footage picks
• 03_Project Files
• Adapt as needed

124. Using online review and approval tools to track changes

125. Using online review and
approval tools to track changes
• Cloud-based
• Version control
• Allows certain reviewers at key points
• Commenters can see one another's changes
• Helps to avoid reversals
• Ability to look back at prior versions/reviews
• Integration with your editing/gfx platform is a bonus

126. Online review tools for video
• Wipster
• Vimeo
• Frame.io

128. http://bit.ly/vupodclass
FREE
CLASS

131. High Quality,
Low Budget:
How to not go broke while making great content
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RichHarringtonStuff
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