HYBRIS is an e-commerce solution acquired by SAP in 2013. It provides an omni-channel platform for B2B and B2C commerce. The document discusses HYBRIS's capabilities, integration with SAP solutions like ECC and CRM, and the interface repository for integration. It also provides pros and cons, noting HYBRIS is well-suited for large enterprises due to out-of-the-box functionality but customizations and reporting could be improved.

1. HYBRIS INTEGRATION WITH PI
Author : Satya Suman L
Certified SAP PI Consultant

2. WHAT DO YOU KNOW FROM THIS?
E-Commerce and its importance
Leading e-Commerce solutions
HYBRIS – An SAP’s product
HYBRIS – Know more about it
HYBRIS – SAP Component view
HYBRIS – SAP Integration
HYBRIS – Interface Repository
HYBRIS Implementation - Case Study
Pros and Cons of HYBRIS

3. E-COMMERCE & IT’S IMPORTANCE
E-commerce (electronic commerce or EC) is the buying
and selling of goods and services, or the transmitting of
funds or data, over an electronic network, primarily the
Internet.
These business transactions occur either business-to-
business, business-to-consumer, consumer-to-consumer
or consumer-to-business.
Power of e-Commerce
 Miracles with a mouse click
 Shopping is more easy and smooth
 Wide range of choices
 Low maintenance cost
 Everything is online
 Atomized, simplified and profitable

4. KEY INTERESTS FOR MAKING COMMERCE OVER “ELECTRONIC” NETWORK
Save on Operational Costs
Attract New Customers with Search Engine Visibility
Keep Eye on Consumer’s Buying Habit
Stay open 24*7/365
Offer Huge Information
Data Analytics
Expand Market for Niche Products
Scalability

5. LEADING ENTERPRISE COMMERCE SOLUTIONS

6. HYBRIS : AN SAP’S PRODUCT
 With more than 1.6 million connected companies in 190 countries
transacting over half a trillion dollars in commerce on an annual
basis, the SAP business network is the largest in the world.
 SAP added HYBRIS into its nest in 2013, enabling the future of
commerce and customer engagement, helping to enable
businesses to deliver relevant, contextual and consistent
experiences for customers across all their digitally-enabled
interactions.
 With HYBRIS, SAP made a decisive move to raise the stakes in
customer relationship management and define the next generation
customer experience.

7. HYBRIS : KNOW MORE ABOUT IT
HYBRIS is an Omni channel B2B e-commerce solution written in JAVA
Delivers “Omni Commerce”: state-of-the-art master data management and unified commerce processes that give a business a
single view of its customers, products and orders, and its customers a single view of the business.
540+ websites run on HYBRIS software(2016) with an annual revenue over $100m
Omni channel platform, meaning that the ecommerce solutions work across mobile devices, desktops, and even integrates
with physical, instore sales, allowing for all of the business conducted to be hosted under one blanket platform
HYBRIS commerce has its cloud edition making its customers more flexible
Gartner consultancy named HYBRIS as a market leader in 2016 Magic Quadrant

8. E-Commerce : Conceptual Architecture and business capabilities
HYBRIS product stack SAP product suite External 3rd party services
HYBRIS Product Stack:
• Web Content Management:
Multichannel content
publishing with varied
content types
• Commerce Services: Ready-
to-use storefront offering
B2C and B2B Commerce
capabilities
• Product Information
Management: Provides
comprehensive business
capabilities for product data
enrichment
SAP Product Suite:
• SAP ECC: Backend Order
Management system
• SAP APO: For global
available to promise and
reservations
• SAP MDM: Single,
integrated solution for
accurate master data
• SAP CRM: For promotions
and loyalty management
• SAP IS-Retail: For stores and
merchandising management
• SAP BI: For business
reporting and analytics
Web Content Management
Channels
Web Interface
Mobile &
other Apps
Social Media Sites Kiosks Store Systems
Commerce services
Integration
Third Party Services
Address
Verification
Service
Payment service
Review &
Ratings
3rd Party
Logistics
Providers
Fraud Check
Recommendation
Recommendation
services
Supporting
Services
Site
Monitoring
Customer Order
Mgmt.
ATP &
reservation
Slot & delivery
Return &
refunds
Fulfillment
Inventory
mgmt.
Payment
processing
Order Mgmt.
Supplier
Portal
Store picking
Pick&route
planning
Packing
Picker
Mgmt.
Mob. Pick
solution
Product Content
Management
Hierarchy/
taxonomy
Product data
Data governance
consolidation
Workflow
Data
modeling
E-marketing &
promotions
ERP & backend systems
Planning & Merchandizing
Pricing & Promotions
Store Inventory &
Solution
Retail Enterprise
Finance & HR
BI & Reporting
CRM/Loyalty, Mgmt
Web Analytics
Centralized
User Profile
Cross products
admin.
Keyword
Search
Browse &
Shop
Shopping Cart
Faceted
Navigation
Path to
Purchase
Personalization
Recently
Viewed
Featured
products
Checkout-
Login
Delivery
Methods
Order
Summary
Checkout-
Registration
Kits/
bundl
e
Product
Details
Store
Locator
Customer Profile
Address Book Wish lists Order HistorySocial Sign-in Payment MethodsOrder Details
Theme & layout
Content
authoring
Content publication
8

9. B2C Commerce
• Personalization
• Search & Browse
• Social Commerce
• Promotions &
Vouchers
• Payments
• Shopping Cart & Wish
lists
• Products & Bundles
Content
• Product Catalogs
• Content Catalogs
• Digital Assets
• Product Cockpit
• WCMS Cockpit
• Workflow &
Collaboration
HYBRIS Commerce
HYBRIS OMS
• Order Controller
• Order Versioning
• Order Routing
• Cancelation & Returns
• Stock Information
• Consignment Splitting
• Warehouse Integration
• Fraud Service Integration
Fulfillment
SAP SD
• Inquiry and Quotation
• Order Capture
• Order Modification
• Order Processing
• Order Fulfillment
• Order Returns
• Delivery and Shipment
• Billing and Invoicing
• Payments
SAP MM/IM
• Purchasing
• Inventory Management
• Warehouse Management
SAP ECC 6.0 SAP APO 7.0
• Global ATP
• Product availability
• Product Allocation
• Single view of
enterprise inventory
• Multi location
inventory check
• Supply Planning
• Demand planning
Distributed Order ManagementHYBRIS Multichannel Suite
SAPPI
• Process Engine
• Cron jobs
• Task Engine
• Web Services
• WS Clients
• Feeds Processing
Create/ Modify/ Cancel/ Return
Order
Reserve / Release Inventory
Order/ Order List/ Delivery Options
Enquiry
Member Registration/ Update/
Validation
Loyalty – Registration/ Points Enquiry/ Redemption
Order Status, Shipment Updates
Feeds – Customer, Products, Prices, Promotions & Inventory
Price & Promotion Lookup
Payment Authorization
Web Analytics, Social Media
Recommendations, Reviews &
Ratings
Fraud Check/ Payment Capture / Refund
3rd Party Solutions
Web Analytics Payment Gateway Gift Cards
Recommendations Reviews & Ratings Social Media
Address Validation Tax Calculation Track & Trace
HYBRIS Search
• Browse
• Guided Navigation
SAP MDM 7.0
SAP CRM 7.0/
SAP IS-Retail
HYBRIS – SAP Integration Architecture

10. HYBRIS – SAP INTEGRATION Interface LIST
Name Source Target Module Type
Create Order HYBRIS SAP SD ASync SOAP
Modify Order HYBRIS SAP SD ASync SOAP
Cancel Order HYBRIS SAP SD ASync SOAP
Return Order HYBRIS SAP SD ASync SOAP
Order Enquiry HYBRIS SAP SD Sync SOAP
Order List Enquiry HYBRIS SAP SD Sync SOAP
Delivery Options
Enquiry HYBRIS SAP LE Sync SOAP
Reserve Inventory HYBRIS SAP MM ASync SOAP
Release Inventory HYBRIS SAP MM ASync SOAP
Member Registration HYBRIS SAP FI ASync SOAP
Member Update HYBRIS SAP FI ASync SOAP
Member Validation HYBRIS SAP FI ASync SOAP
Loyalty Registration HYBRIS SAP SD Sync SOAP
Points Enquiry HYBRIS SAP SD Sync SOAP
Redemption HYBRIS SAP FI Sync SOAP
Order Status Update SAP HYBRIS SD ASync SOAP
Name Source Target Module Type
Customer Data Feed SAP HYBRIS FI File
Product Data Feed SAP HYBRIS PP File
Price Data Feed SAP HYBRIS SD File
Promotions Data Feed SAP HYBRIS FI File
Inventory Data Feed SAP HYBRIS MM File
Price/ Promotion lookup SAP HYBRIS SD Sync SOAP
Fraud Check HYBRIS 3rd Party NA Sync SOAP
Payment Capture/
Refund HYBRIS 3rd Party NA Sync SOAP
Payment Authorization HYBRIS 3rd Party NA URL Redirection
Web Analytics Integration HYBRIS 3rd Party NA File
Social Media Integration HYBRIS 3rd Party NA File
Recommendations HYBRIS 3rd Party NA File
Reviews & Ratings HYBRIS 3rd Party NA File
Address Validation HYBRIS 3rd Party NA Sync SOAP
Tax Calculation HYBRIS 3rd Party NA Sync SOAP

11. HYBRIS : PROS & CONS
It provides a standardized and ready-to-use integration framework that connects with
SAP which reduce implementation cost and efforts.
It is highly recommended platform for B2B e-commerce business as it satisfies majority
of the B2B business needs out of the box.
Omni channel e-commerce platform, best suited for high traffic websites
Majority of the functions available out-of-the-box
As Hybris built on Java spring, huge resource pool available for any customizations
Website reporting and analytics are not up to the mark as expected by its customers
Recommended for Enterprise Commerce implementation and not for small scale
commerce platforms considering the cost factor.
Lot more improvements on CMS(Content management System) is required.